• Capital is flowing, but the bar to capture it is higher.
• AI is not a differentiator, but it is an expectation.
• Growth requires a scalable model, efficient capital use, and a path to profitability.
• Larger checks over fewer deals signals a preference for mature businesses.

Great companies don’t grow by chance; they grow by design, aligning vision with execution and creativity with data.

Behind every thriving business lies a powerful go-to-market (GTM) playbook, one that blends strategy, storytelling, and scale into a seamless growth engine. It’s not just about selling a product; it’s about translating numbers into narratives that move people and markets. When strategy meets powerful storytelling, brands connect more deeply, teams perform with greater clarity, and growth becomes inevitable. This is how leaders build momentum that lasts, turning every market challenge into a new opportunity for expansion.

In this episode of the Extraordinary Pursuits podcast by BIP Ventures, Groove GTM founder Grayson Leverenz shares how a stunning career journey through marketing, sales, and partner success now informs a 360-degree view of what it truly takes to scale. She offers a masterclass in aligning teams, strategy, and storytelling for sustainable growth.

If you’re seeking practical GTM guidance to fuel hypergrowth, this episode is for you.

Time Stamps:

• 03:16 Grayson’s career journey and key turning points
• 07:47 The four pillars of Groove GTM’s client framework
• 11:14 Who to hire first: strategist or executionist
• 14:45 Using storytelling and AI to create a cohesive GTM strategy
• 19:43 The “Yes, and” exercise and how it drives creative marketing
• 24:29 Setting and measuring KPIs to optimize resources
• 30:08 Revisiting what worked and reinventing for new growth
• 31:04 Why SEO and organic content are declining—and what’s working
• 35:11 How to learn more about Grayson and Groove GTM

• “When founders have product-market fit, know their customer, and they are ready to scale, they can either start to build an internal marketing team or work with people in an operating partner or fractional capacity.” [08:20]
• “You need a strategic thinker who can roll up their sleeves and get things done when you are at 1-10 million and looking to scale.” [12:45]
• “Make sure you’re connecting as an entrepreneur or a marketing leader as humanly as possible, whether that is in person or in the digital world.” [32:57]

About Grayson Leverenz:

Grayson Leverenz is a go-to-market (GTM) leader who has built and scaled strategies across marketing, sales, and partner success. She began in market research at Universal Studios, earned her MBA from the University of North Carolina’s Kenan-Flagler Business School, and managed a $14M marketing budget for a Johnson & Johnson brand.

In 2008, as digital marketing took off, Grayson launched her first venture, which led her into SaaS sales and later into joining startup Spiffy as VP of Marketing. She helped to grow the company from $1M and two cities to $70M and a nationwide presence. Today, as the founder of Groove GTM, Grayson helps companies make the right hires and build strategies that fuel sustainable growth.

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What holds a team together—and what causes it to fracture? In this mini-episode of the Extraordinary Pursuits podcast from BIP Ventures, host Rachelle Kuramoto talks with Mohamed ("Mo") Massaquoi, organizational psychologist, former NFL wide receiver, and founder of VESSOL. Mo draws on lessons from the football field, the finance industry, and his own entrepreneurial journey to explain how great teams sustain high performance, even in times of stress and rapid change.

He shares practical insights on how leaders can:

• Recognize the subtle signs that cracks are forming in a team’s foundation
• Balance daily oversight with empowering others to lead
• Build a culture of consistent communication and feedback
• Create alignment around mission, values, and goals

For startup leaders wearing many hats, this is clear and useful advice that can help you manage team dynamics without burning out or letting cracks turn into fractures.

Learn more about Mohamed Massaquoi and hear the full episode here.

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What really makes a team succeed? What slowly tears it apart?

In this episode of Extraordinary Pursuits, Mohamed (“Mo”) Massaquoi joins host Rachelle Kuramoto for a conversation about leading with impact and unlocking team potential. Mo knows a lot about teams. He had an early career as a college and NFL wide receiver. After retiring from the game, he became an organizational psychologist and founded VESSOL, a consultancy providing leaders with change management and organizational transformation guidance.

Listen in to this inspiring discussion to learn why a group of people and a true team are not the same. What non-negotiables consistently bind high-performing teams. How to spot and avoid the pernicious ‘cracks’ that can undermine culture and performance – and much more.

This conversation is a playbook for founders and executives who want to be part of and lead strong teams capable of innovation, resilience, and lasting results.

• 02:53 Mohamed's background and transition into finance
• 05:32 What inspired Mohamed to pursue organizational psychology
• 07:14 Unlocking the potential of people within a team
• 09:14 Common misconceptions and the true force that binds teams
• 13:12 The non-negotiables of building a thriving team
• 15:44 Key indicators of a strong, healthy team
• 17:07 Insidious cracks that can undermine a team’s foundation
• 19:35 Balancing leadership with delegation in team management
• 21:17 Team integration: How mergers can accelerate or hinder growth
• 24:04 Building teams with a human-centered approach
• 26:46 How VESSOL helps companies build high-performance teams
• 28:53 Mohamed’s final words on the power of peers

• “People have the potential to make it happen with a good leader.” [06:58]
• “As teams, we have to share the same values, but that does not mean we have to be the same person.” [13:20]
• “Without constant leading, mending, and molding of a team, cracks can appear, and they are really hard to patch when they do.” [17:58]

Mohamed (“Mo”) Massaquoi is an organizational psychologist, former NFL wide receiver, and founder of VESSOL. After a standout football career at the University of Georgia and five seasons in the NFL, Mohamed transitioned into finance with Morgan Stanley. He later earned a master’s degree in Industrial-Organizational Psychology and completed Harvard’s Leadership Development Program.

In 2017, a life-changing ATV accident led to the amputation of his left hand, shaping his perspective on resilience, adaptability, and the dynamics of high-performing teams – especially in times of change. Today, Mohamed helps organizations navigate transformation, unlock growth, and build teams that can truly thrive together.

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Artificial intelligence is no longer just a back-office utility. It’s beginning to change how we think about work itself.

In this mini-episode of Extraordinary Pursuits, BIP Capital CEO Mark Buffington discusses AI's changing role in the workplace. He shares his view that nearly every professional role, including executive assistants and trades, will be reshaped by AI and robotics. Instead of merely replacing jobs, Mark emphasizes using AI to augment teams, redefining work structure, delegation, and scalability.

• "I historically have been of the view that technology creates more jobs than it disrupts — I’m not so sure about AI."

Mark Buffington is the co-founder and CEO of BIP Capital and Managing Partner of BIP Ventures. Since 2006, he has built the firm into one of the most active and consistently top-quartile venture platforms outside Silicon Valley, with a strong presence in the Southeastern U.S. innovation economy. Mark has led more than 150 multi-sector investments, including Tropical Smoothie Cafe, Cypress.io, and ConnexPay, and has pioneered innovations such as a proprietary AI platform, an Evergreen BDC, and a Performance Engineering framework. Mark holds an MBA from Tulane University and a B.S. from Georgia Tech. He also serves on multiple corporate and nonprofit boards, underscoring his commitment to long-term value creation and community impact. Connect with Mark on LinkedIn

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What happens when AI stops being a tool and becomes a trusted partner in decision-making? Generative AI agents are no longer just automating tasks; they are reshaping workflows, compressing decision cycles, and delivering ROI that compounds across industries.

In this episode of Extraordinary Pursuits, BIP Capital CEO and BIP Ventures Managing Partner Mark Buffington returns to expand on the firm’s exploration of AI. He describes how GenAI agents are moving from simple prompt-response systems to context-aware intelligence that can manage workflows, surface insights, and even anticipate the “why” behind performance trends.

Mark shares practical applications of AI within venture capital, including how BIP Ventures’ investment team uses agents to accelerate financial analysis, strengthen portfolio company health, and drive faster, more informed conversations with founders. He also explains why the firms, founders, and professionals who fail to embrace these tools risk being bypassed.

If you want to understand how AI is shaping the future of investing, company building, and workforce development, this conversation is essential listening.

• 02:09 – How industry expectations for GenAI ROI are evolving
• 05:35 – Trusting AI agents to take the next step in workflows
• 10:52 – Training teams to adopt and optimize AI tools
• 12:56 – From prompt engineering to context-aware agents
• 18:15 – Reducing hallucinations through specialized agents
• 20:24 – Using AI to uncover the “why” faster and more effectively
• 22:09 – The human–machine paradigm and the Learning Revolution
• 26:48 – Final reflections and call to action

• “To have the technology sense the next step and take care of it for you, and for you to trust it is a huge productivity step.” [05:24]
• “The people who command the AI tools are going to have a lot of leverage in the market. If you’re not embracing the tools, you’ll get either replaced or bypassed.” [12:06]
• “Anybody who is not embracing AI technology and learning it is going to be behind the eight ball.” [26:37]

Mark Buffington is the co-founder and CEO of BIP Capital and Managing Partner of BIP Ventures. Since 2006, he has built the firm into one of the most active and consistently top-quartile venture platforms outside Silicon Valley, with a strong presence in the Southeastern U.S. innovation economy. Mark has led more than 150 multi-sector investments, including Tropical Smoothie Cafe, Cypress.io, and ConnexPay, and has pioneered innovations such as a proprietary AI platform, an Evergreen BDC, and a Performance Engineering framework. Mark holds an MBA from Tulane University and a B.S. from Georgia Tech. He also serves on multiple corporate and nonprofit boards, underscoring his commitment to long-term value creation and community impact. Connect with Mark on LinkedIn

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In this mini-episode of Extraordinary Pursuits, BIP Capital CEO and BIP Ventures Managing Partner Mark Buffington sits down with host Rachelle Kuramoto to share how the firm is using artificial intelligence to transform venture capital. He explains how AI is helping the team to accelerate decision-making, uncover strategic insights, and reshape how teams support portfolio companies.

From integrating proprietary AI agents to enabling cross-team context-sharing, Mark explains how AI is not just about efficiency but about seeing around corners and helping founders and investors achieve better outcomes.

00:30 – How BIP Ventures is building and applying AI tools across the investment platform 01:21 – Why AI is less about efficiency and more about “seeing around corners” 02:15 – Using AI to analyze customer feedback, pipeline health, and market traction 03:47 – Cutting portfolio assessment time by 90% and freeing associates to focus on founders 05:30 – How AI integrates with the Performance Engineering team to guide sales and marketing strategies 06:09 – Challenges in redefining roles as machines and humans collaborate

• “Financial data is rear-view mirror data. AI helps us see what’s happening now so we can make better forward-looking decisions.” – Mark Buffington

• “That time has been basically cut by 90%. Now we’re asking: how do we repurpose our people to spend more time with founders and on sourcing?” – Mark Buffington

• “When you combine AI analysis with the expertise of our Performance Engineering team, you get faster insights and more effective portfolio support.” – Mark Buffington

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In this episode of Extraordinary Pursuits, BIP Ventures CEO and Managing Partner Mark Buffington joins host Rachelle Kuramoto to discuss how artificial intelligence is redefining venture capital. The conversation explores how AI agents are being tested to speed up financial analysis, enhance portfolio intelligence, and create new ways to connect disparate data into an actionable strategy.

Mark explains the difference between using AI for efficiency and for foresight, why incomplete outputs can lead to poor decisions, and how BIP Ventures is building paired AI agents—one for fact extraction and another for contextual interpretation—to strengthen investment decision-making. He also reflects on how these tools are shifting the role of venture teams, making founder engagement more data-driven and impactful.

• 01:15 – Lessons from unexpected sources and automation experiments

• 03:20 – The limitations of early AI use in financial analysis

• 05:45 – Designing paired AI agents for facts and context

• 11:45 – Moving from efficiency to foresight with AI

• 14:30 – Connecting cross-disciplinary data to sharpen portfolio strategy

• 18:30 – How AI is changing the way venture teams engage founders

• “Financial data is rear-view mirror data. AI lets you see what’s happening in real time and act sooner.”

• “The machine will end up doing large parts of people’s jobs, and their jobs will pivot to interpretation and founder engagement.”

• “Data is purifying. It removes opinion and makes the conversation about what’s actually happening.”

Connect with Mark on LinkedIn

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