Hey whiskey enthusiasts! In this episode of the EmbellishPod, Molly and Jay from New Riff Distilling join host John to discuss the exciting happenings at New Riff. From Molly's transition from the wine industry to the world of spirits to Jay's insights on the ethos of New Riff, this conversation delves into the unique approach of this family-owned distillery.

Discover the story behind New Riff's commitment to quality, their innovative approach to single barrel selections, and the significance of their aquifer water source. Learn about their recent release of an eight-year bourbon and the process behind their private barrel selections.

Tune in to gain a deeper understanding of New Riff's dedication to crafting exceptional whiskey and their vision for the future. Don't miss out on this insightful and engaging discussion with the minds behind one of Kentucky's rising distilleries. Cheers! 🥃

Timestamps: 00:00:00 - Introduction to EmbellishPod 00:05:30 - Transitioning from Wine to Spirits 00:09:00 - Succession Planning and Family Ownership 00:13:00 - Maintaining Family Ownership 00:17:00 - New Riff's Ethos and Innovation 00:23:00 - Blending Whiskey and Wine Enthusiasts 00:29:00 - Bottled-in-Bond Tradition 00:34:00 - Selling the OKI Brand 00:39:00 - The Aquifer and Whiskey Library 00:44:00 - Private Barrel Selection Process 00:47:00 - New Riff's Eight-Year Bourbon Release

Links: https://www.newriffdistilling.com/ https://www.instagram.com/newriff/ https://www.facebook.com/NewRiffDistilling/ https://www.youtube.com/channel/UC2daJzmcWHGr6o-FNyKxWjw/videos