Episode 14 (Bonus Olympic Episode) - Host Matt Farrell breaks down the ups and downs of watching the Olympics in Paris over the first weekend. He discusses topics such as how to view the games, alternative content sources, podcasts to listen to, and what athletes are wearing. He also mentions new voices in the coverage, integrations that felt forced, and protocol issues during the opening ceremony.

Chapters
00:00 Introduction: Ups and Downs of the Olympic Games
00:54 How to View the Olympics
01:55 Alternative Content, Pods, Twitter, X, More
02:13 Sporticast
03:06 Sports Media - Richard Deitsch
04:20 Old Navy and Noggin Boss Apparel
05:28 Athlete Apparel, Competitive Apparel
07:11 The Many Font Uses for USA
08:09 Snoop and Flava Flav
09:23 The Downs: Forced NBC Integrations
10:21 Minions Get a Free Pass
10:54 Sorry Peyton Manning and Kelly Clarkson - It Didn't Work
11:21 IOC Protocol and Speeches - Need to Go
12:51 Conclusion: Continuing Coverage and Audience Engagement
13:16 Podcast Intro.MP4

Takeaways

- The Peacock streaming service and prime time show offer different viewing experiences for the Olympic Games.
- There are various alternative content sources, including podcasts, that provide unique perspectives on the Olympics.
- Athletes wear different apparel brands for competitive events and official team appearances.
- New voices like Snoop and Flava Flav bring a fun and engaging element to the coverage.
- Some integrations and talent choices felt forced and didn't resonate with true Olympic sports fans.
- Certain protocol aspects, such as long speeches during the opening ceremony, can be seen as outdated and unnecessary.


Intro Song: All World
Artist: JMPSCR

7FDVISE1POBJCOMV

Episode 13 - Host Matt Farrell talks with Ramsey Baker in another Olympic edition of the Farrell Sports Business podcast. Ramsey Baker, SVP at Aggregate Sports, discusses the role of national governing bodies (NGBs) in the sports industry and the unique assets they offer to sponsors. He highlights the importance of NGBs in connecting with passionate fans and facilitating participation in sports. Baker provides examples of creative sponsorship deals, such as Samsonite partnering with USA Gymnastics to reduce athlete travel stress and tell their stories, and the soccer tournament with Pat McAfee that integrated media rights with marketing opportunities. He also emphasizes the need for brands to start planning for the Winter Olympics.

Chapters
00:00 Introduction of Ramsey Baker
01:03 Snazzy Music Intro
01:44 Overview of Aggregate Sports
03:30 Positioning and Niche of Aggregate Sports
05:44 Differentiating National Governing Bodies (NGBs) Commercially
08:36 Assets and Audience of NGBs
11:08 ROI on NGB Sponsorships
14:50 Opportunities for NGBs with LA 2028, Salt Lake 2034
18:14 Anatomy of Creative Sponsorship Deals
20:21 Combate Global
22:31 The Soccer Tournament / Pat McAfee
25:59 Ramsey Baker's Early Career and Break into Sports
29:15 Importance of Planning for the Winter Olympics
31:34 Closing Remarks and Final Thoughts
32:07 Podcast Intro.MP4

Takeaways

- National governing bodies (NGBs) offer unique assets to sponsors, including access to passionate fans and the opportunity to tap into the lifestyle and membership base of the sport.
- Creative sponsorship deals can go beyond traditional media rights and include elements such as athlete access, storytelling, and content creation.
- Planning for sponsorship opportunities in the Winter Olympics should start well in advance, as the timeline between summer and winter games is shorter and brands need to be proactive in building strategies and executing deals.
- Collaboration between NGBs, brands, and athletes can create win-win-win situations, benefiting all parties involved and helping to grow the sport and individual brands.



Intro Song: All World
Artist: JMPSCR

7FDVISE1POBJCOMV

Bonus Olympic Episode

Summary
Episode 12 - Host Matt Farrell talks with Mel Stewart, two-time Olympic gold medalist in swimming and the founder of SwimSwam.com. He discusses his career in swimming and the state of the sport. They talk about the origins of SwimSwam and its growth as a swimming news platform. They also discuss the challenges faced by the sport and the impact of the pandemic on the sport. Stewart shares his insights on the upcoming Olympics in Paris and highlights the storylines to watch, including Katie Ledecky's quest for greatness. They also touch on the future of media and the dominance of tech companies in the industry.

00:00 Intro of Gold Medal Mel
01:05 Mel's Beef with Matt
02:08 Meeting at the 1991 World Championships
03:19 The Origin of SwimSwam.com
05:15 USA Swimming's Attempt to Create Swimnetwork.com
06:04 Getting SwimSwam off the ground
08:04 Role of Mel and His Wife Tiffany with SwimSwam
09:20 Independent Olympic Sport Media Outlets
11:02 Looking Back at Olympic Trials Events from 1992 to Now
14:14 Adjusting to a First Time in an NFL Stadium for Olympic Trials
14:37 This is When the Picture Falls
17:09 Storylines to Watch for Swimming in Paris 2024
19:02 Rivalry with Australia
21:11 State of the Sport of Swimming in the U.S.
25:40 Closing Thoughts on Media and Tech

Takeaways

- SwimSwam is a leading swimming news platform that has grown to have 127 contributors globally reporting original news in six languages.
- The state of swimming has been impacted by the pandemic, with a decrease in club capacity and tensions between coaches and the governing body.
- The upcoming Olympics will feature exciting storylines, including Katie Ledecky's pursuit of becoming the greatest female swimmer of all time.
- The dominance of tech companies in the media industry raises concerns about the future of revenue and viewership for traditional media outlets.