The eCommerce space has undergone significant changes in recent years, presenting both business challenges and opportunities.

Financial Models haven't changed, but the mood around which financial metrics matter most certainly has. Tyler Jefcoat, CEO of Seller Accountant and a seasoned entrepreneur, joins me to unpack what's changed for 2024.

He remains optimistic about the future of eCommerce, highlighting the valuable lessons businesses have learned from the challenges of the past years.

As the business landscape improves, companies are better equipped to manage their portfolios, control expenses, and measure return on investment.

With the expectation of normalized interest rates and improved cash flow, Tyler predicts a resurgence in brand exits and increased opportunities for growth.

It is evident that a combination of prudent financial management and innovative marketing strategies will be critical to sustained success in eCommerce in 2024.

Tune in to this episode for a detailed breakdown of evolving metrics, market dynamics, and strategic decision-making that will shape the outlook for eCommerce brands in 2024.

Key Takeaways 

Intro (00:00)

eCommerce shifts to expect in 2024 (01:01)

How to plan for the return of brand exits (05:27)

How to get capital for growth with increased interest rates (11:38)

Track these new KPIs for 2024 (16:21)

Leveraging Connected TV and TikTok influencing for growth (28:25)

Why you MUST be on Amazon even if other channels seem profitable (34:03)

Additional Resources:

Website: https://www.selleraccountant.com

LinkedIn Profile: https://www.linkedin.com/in/tylerjefcoat/

Twitter/X: https://twitter.com/selleraccountan

Facebook: https://www.facebook.com/SellerAccountant

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

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