Summary

In this episode of FinTech Fridays, Brian Vieaux interviews Matt Marx, the founder of eVocalize.

They discuss eVocalize's journey and its mission to automate highly sophisticated, high-performance marketing programs for local businesses in the real estate and mortgage industries.

They explore the changing landscape of lead generation and the need for digital strategies.

Matt explains how eVocalize's platform helps loan officers build a community of prospective home buyers and leverage data to deliver the right content at the right time. The conversation highlights the scalability of eVocalize's platform for different sizes of originators.

Takeaways

• eVocalize aims to automate highly sophisticated, high-performance marketing programs for local businesses in the real estate and mortgage industries.
• Lead generation is changing, and eVocalize provides a solution for empowering the industry to generate their own leads and reduce reliance on third parties.
• eVocalize's platform allows loan officers to quickly and easily run marketing programs across various channels, leveraging data and automation.
• The scalability of eVocalize's platform makes it suitable for both large and small originators in the mortgage industry.

Chapters

00:00 Introduction

00:58 Matt's Journey and the Start of eVocalize

05:10 eVocalize's Traction in the Mortgage Industry

08:22 Lead Generation and the Changing Landscape

12:05 Understanding eVocalize's Marketing Programs

14:38 Use Case: Building a Community of Prospective Home Buyers

23:24 Scalability for Different Sizes of Originators

26:01 How to Connect with eVocalize