Flying Solo

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  • Resumen

  • The show for those starting or running a one person business, hosted by Cec Busby. With over 100,000 members and stacks of resources, Flying Solo keeps you on track.
    © Pinstripe Media
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Episodios
  • State of social: Winning strategies for social media marketing

    State of social: Winning strategies for social media marketing
    Jul 26 2024
    Meg Coffey, a renowned social media expert and founder of State of Social, Australia's largest digital marketing conference. In this episode of Flying Solo, Meg dives deep into the world of social media marketing, particularly in the tourism and hospitality sectors, where she finds joy in engaging with happy customers and navigating fewer industry regulations. From the power of blogging for SEO to the effectiveness of highly segmented email campaigns, Meg shares invaluable insights into crafting authentic and engaging content, navigating social media platforms, and leveraging analytics to drive success. Join us as we explore the latest in social media marketing with Meg Coffey. Key Topics Effective Social Media Marketing in Tourism and Hospitality - Emphasising authenticity and storytelling - Tailoring content for different platforms and audience preferences - Importance of staying updated on trends for content and engagement strategies Email Marketing and Content Creation - Power of highly segmented and targeted email campaigns - Using insights and analytics to inform content creation and distribution - Implementing AB testing for effective subject lines Small Business Social Media Strategy and Analytics - Focusing on sustainability, regular posting, and targeting the right platforms - Balancing organic and paid social strategies - Utilising insights to support instincts in social media marketing Time stamped overview 00:00 Backpacker turned tourism entrepreneur and social media expert. 04:52 Shift in market and content strategy philosophy. 12:10 Untapped potential in Instagram engagement and content. 16:36 Paid and organic social media strategy important. 18:21 Client campaign objectives determine advertising success metrics. 21:41 Be prepared, document everything, and screenshot incidents. 25:26 Blog posts and website showcasing media expertise. 28:26 The benefits of superfans. 30:16 Storytelling is overused, craft a unique narrative. 33:46 TikTok trend inspires new agency video adaptation. Host: Cec Busby Guest: Meg Coffey Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 m
  • The secrets of successful influencer partnerships for small businesses

    The secrets of successful influencer partnerships for small businesses
    Jul 11 2024
    In today's episode, we are joined by Mikhailla Fitzgerald, founder and CEO of 26Talent Agency, as we dive into the fascinating realm of influencer marketing. From identifying the right influencers for your brand to managing successful collaborations, we uncover the essential tips and red flags every business owner needs to know. Get ready to elevate your understanding of influencer marketing as we uncover the secrets of building sustainable, successful partnerships in the digital age. Key Topics Working with Influencers - Importance of researching and approaching talent professionally - Red flags to look out for when evaluating influencers - How to manage talent to prevent burnout and enhance creativity - Recommendations for small businesses considering working with influencers - Allocation of budget for influencer marketing and user-generated content (UGC) creators Transition from Influencer to Talent Management - Challenges faced when transitioning to talent management - Emphasizing the importance of engagement, consistency, and audience insights when onboarding new talent - Dominance of TikTok as a platform and the recommendation to start on TikTok for faster growth Challenges and Evolving Industry - Common challenges for brands when working with influencers - Evolution of the influencer industry to include a vetting process, strict approval processes, and legal restrictions on brand endorsements - Providing essential information to support the creation of content that aligns with brand objectives Traits of a Good Influencer - Great insights and data alignment with brands - in and dedication to the brands they work with - Willingness to collaborate on content concepts Brand-Influencer Collaboration Process - Concepting, scripting, and drafting content before it goes live - Legal restrictions on brand endorsements - Providing influencers with brand and campaign overview, goals, and key messages Considerations When Working with Influencers - Brand fit - Insights and data alignment with brands - Dedication to the brand - Collaboration on content concepts Timestamped overview 00:00 Influencer transition to talent agency with marketing. 04:45 Establishing contacts, networking, sustainability for talent growth. 09:48 Content is king; budget for influencers. Utilize UGC. 13:03 Good influencer has insights, talent, and research. 16:37 Evaluate the creator's demographics for effective audience targeting. 19:28 Check the creator's engagement rate for collaboration. 23:42 Creators need to check in and recharge. 25:27 Support talent, ignore haters, stay true to self. 29:27 Analyse creator content for potential brand tie-ins. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 m
  • Insufficient Funds: Practical Financial Advice for Making Smarter Money Decisions

    Insufficient Funds: Practical Financial Advice for Making Smarter Money Decisions
    Jul 5 2024
    James Millard is a financial advisor, director of Sufficient Funds, and author of the new book Insufficient Funds, A No BS Guide to Smarter Money Planning. On this episode of Flying Solo, James dives deep into personal and business finance. He shares how businesses can address cash flow challenges, explains why we all need an emergency fund - and how to save to create one, Plus he also discusses the significance of building wealth while enjoying life and provides invaluable advice on creating a spending plan to prioritise long-term goals. With a focus on teaching children about money, navigating the gender pay gap, and addressing common money myths, James and Cec engage in a conversation that is both enlightening and relatable. Whether you're a small business owner, a solo trader, or simply looking to enhance your financial literacy, this episode offers practical guidance and actionable insights for making smarter financial decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 m
Economía
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