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Franz Knoll, former head of Barossa Fine Foods, brings to life the incredible century-long journey of his family's meat industry legacy.

Starting from modest beginnings in Munich in 1924, moving through various cities, and establishing Bavaria Small Goods in Australia in 1961, Franz shares intimate stories and pivotal moments that shaped their success.

Get ready to be inspired by the bold decisions and innovative strategies that led to the creation of Barossa Fine Foods, including an adventurous chapter in Darwin.

As we navigate through Franz's heartfelt narrative, you'll discover the true grit and determination it takes to build a thriving family business.

From overcoming initial hardships in Sydney to transforming a rundown shop into a bustling enterprise, the episode underscores the importance of customer service, hard work, and a supportive family.

Franz also sheds light on the generational differences in business attitudes and the value of direct customer interaction, painting a vivid picture of what it means to persevere in the face of challenges.

In the latter part of our conversation, we dive into business strategy, adaptability, and the need for innovation.

Franz illustrates how his family business adapted to supply supermarkets and the critical role of high-quality management in maintaining success.

The discussion also highlights the unique attributes of Adelaide's Central Market and the joys of managing a diverse family business that honours cultural heritage while expanding into new markets.

This episode is a treasure trove of insights for anyone interested in entrepreneurship, family business dynamics, and the meat industry's rich history.

Chapter Summaries

(00:09) Entrepreneurship Success Stories

100-year history of family's meat industry involvement, transition to Barossa Fine Foods, and gratitude for audience support.

(07:14) Building a Successful Family Business

Moving cities, starting a business, and family support led to success in Barossa Fine Foods.

(14:35) The Importance of Business Strategy

Innovation, perseverance, seeking expertise, grit, asking for help, family business, trial and error, mentorship.

(26:18) Market Changes for Business Survival

Family-run business adapted strategy to supply supermarkets, emphasizing identity, market needs, management, adaptability, and diversification.

(35:35) Building a Diverse Family Business

Franz shares insights on managing a family business at Adelaide's Central Market, honouring cultural heritage and adapting to market changes.

CREDITS

Host: Peter Salerno

Mobile: ‭0408 811 567‬

Email: petersalerno.austalk@gmail.com

Guest: Franz Knoll

Web: www.barossafinefoods.com.au/

Producer: Ron Fiedler Podcast City