When you first start out as a freelancer, you want to get your first client as quickly as possible. You need a quick win, to keep you encouraged. If it takes too long to get your first client, you could get discouraged and decide to quit. Your first client will probably require you to give some sort of discount in exchange for a testimonial. You will want to collect testimonials from as many of your clients as possible. You may not always need to give a discount in exchange for a testimonial, but in the beginning it's a good idea.
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