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Fresh Ears

De: Fresh Air Production
  • Resumen

  • Fresh Air Production is a leader in making podcasts for brands. Each episode, we focus on one of our projects and dissect it, with the client and the producer to help any Marketing professionals who might be looking to build a podcast for their brand.

    For each project, we discuss why the brand did it in the first place, how we turned their brief into a reality, some of the challenges along the way, and how it all worked out in the end. Was the process complex or simple? What were the key decisions? How was it distributed and promoted? And what were the results in terms of listeners and the value it drove back to the brand?

    Presented by Neil Cowling, Produced by Anouszka Tate, and created by the whole Fresh Air team

    You can find out more about all our podcasts here.

    2024 Fresh Air Production
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Episodios
  • Media360 2024: Helen Saul from Shelter
    Jun 27 2024

    Helen Saul is the Head of marketing at Shelter. She joined Fresh Air Production's Director of Content, Michaela Hallam at Media 360 in Brighton to talk about disrupting people’s experiences to incite meaningful and much-needed conversations on the matters that matter.

    This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.

    See omnystudio.com/listener for privacy information.

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    15 m
  • Media360 2024: Alice Tendler from OVO
    Jun 25 2024

    At Media 360 in Brighton, Director of Brand & Marketing at OVO, Alice Tendler joined Fresh Air Production's Director of Content Michaela Hallam to talk about her attitude towards risk, tech innovation and blurring the boundaries of media and creative at OVO. All whilst encouraging people to go green with their energy consumption.

    This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.

    See omnystudio.com/listener for privacy information.

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    9 m
  • Media360 2024: Sam McAllister Special
    Jun 13 2024

    For ten years Sam McAlister was the interviews producer on BBC 2’s flagship news programme Newsnight, securing head-to-head pieces with Silicon Valley CEOs, world leaders and Hollywood stars. A former barrister, she turned to journalism after a successful career in criminal law and has since negotiated with everyone from Buckingham Palace to the White House, Facebook to Tesla. Sam is now a Visiting Senior Fellow in Practice at LSE Law School, where she teaches negotiation.

    Working in a largely unseen role on Newsnight, Sam undertook the delicate negotiations that underpin some of the biggest exclusive interviews in British news.

    Sam secured include exclusive interviews with Sheryl Sandberg, Justin Trudeau, Bill Clinton, Elon Musk, Benjamin Netanyahu, Trevor Noah, and Eric Schmidt.

    Her book Scoops: Behind the Scenes of the BBC's Most Shocking Interviews, offers a backstage pass to some of these unforgettable moments.

    Most notably Sam led negotiations for the ground-breaking interview with HRH Prince Andrew. The first time a senior royal had agreed to such a journalistic interview, and in the midst of an international scandal, it went on to make headlines around the world and have a serious impact on the Royal Family and in April the story became the Netflix smash hot - ‘Scoop’, starring Billie Piper and Gillian Anderson.

    At Media 360 in Brighton, Sam joined Fresh Air Production's Director of Content Michaella Hallam to talk about the biggest risks she's ever taken, Prince Andrew's approach to risk and why its important for brands to be innovative and take risks.

    This episode is part of Fresh Air's Media360 series, follow to hear from some of the top CMO's in the UK.

    See omnystudio.com/listener for privacy information.

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    20 m

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