Today we delve into the essential world of branding with our guest, Julia M. Graf BSN, RN and certified brand specialist. Julia is the founder of the Julia Michelle Agency, specializing in helping professionals, particularly nurses turning entrepreneurs, to discover and develop their unique brand voice.
Starting her career as a copywriter for mental health professionals, Julia soon realized the challenges that nurses face when transitioning into business. Together, we explore the critical elements that constitute a brand voice—words, tone, cadence, and style—and discuss how these components are essential for ensuring consistency and authenticity across all communication channels.
We also dive into her signature "Brand Voice Identity" , which includes in-depth consultations aimed at extracting an individual’s authentic voice and translating that into their brand. Whether it’s for social media, websites, or overall business communication, Julia's expertise ensures that her clients can maintain a distinctive and coherent voice that stands out in the marketplace.
Tune in as we uncover the intersection of intuitive understanding and scientific measurement in brand development, and how to effectively delegate these tasks to maintain a solid brand identity. You’ll also hear compelling success stories and gain valuable insights into articulating, documenting, and scaling your brand voice.
So, get ready to discover how you can transform your professional identity with the power of a clear and authentic brand voice.

Stay tuned, and let's bring those voices to life!

00:00 Developing brand voice, delegating it effectively for scaling.
05:27 Delegating social media was challenging for her.
08:47 Nursing is a blend of art and science.
14:43 Brian voice biometrics measures unique writing style.
18:38 Brand voice packages help delegate tasks effectively.
20:53 Choosing personal and brand identity for content.
24:33 Understanding and developing brand voice through frameworks.
26:44 Detailed analysis of language and persuasive elements.
30:01 Prefer nurses with established businesses, brand differentiation.

Julia can be reached at :

juliamichelleagency.com or

email- julia@juliamichelleagency.com

Visit: dljamesconsulting.com for your mentorship, and healthcare business start up needs.