In this episode, I sit down with the founder of an ambitious new platform set to revolutionize the luxury goods market. Their vision? To offer a vast array of luxury items, from designer dresses to high-end watches. However, with such an expansive goal comes significant challenges — especially when it comes to building trust, defining a clear target audience, and managing the risks involved in renting out expensive items. During our consultation, we dug deep into these challenges. Together, we brainstormed ideas and strategies to sharpen their focus, ultimately zeroing in on a promising niche: weddings and special occasions. By narrowing their target audience, they can position themselves more effectively in the market, mitigate risks, and increase their chances of success. Tune in to hear the critical advice and actionable insights I shared, and learn how a clear positioning and understanding of your target market can make or break your startup. Whether you’re an entrepreneur, a startup founder, or simply interested in the luxury market, this episode is packed with valuable lessons that could inspire your next big move. Connect with Fabian Uridat: https://www.linkedin.com/in/fabian-u-880bd3/

Connect with the host Wilhelm Laubach (Will):

https://www.linkedin.com/in/wilhelmlaubach/

#LuxuryMarket #Entrepreneurship #StartupAdvice #BusinessConsultation #LuxuryRentals #MarketPositioning #NicheMarketing