On today's episode I talk to Stefanie Sword-Williams, founder of 'F*ck Being Humble', who shares her unique journey from the advertising world to entrepreneurship. We discus the challenges and triumphs of building a provocative brand, the importance of self-promotion, and the value of community engagement.

We had a fascinating chat about the need for creativity in marketing, especially on a budget, and the significance of warm outreach in business development and how Stef learned to turn cold outreach into much more valuable warm outreach. Stef also touches on pricing strategies and the importance of transparency in negotiations, offering valuable insights for aspiring entrepreneurs and business owners.

You can find out more about Stef and F*ck Being Humble via Stef's Website and on LinkedIn

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Episode takeaways

• The name of a business can create both opportunities and challenges.
• Starting a business often stems from a desire to express creativity.
• Self-promotion is essential for success in any field.
• Small events can have a significant impact on community engagement.
• Diverse revenue streams are crucial for business sustainability.
• Warm outreach is more effective than cold pitching.
• Pricing transparency can facilitate better negotiations.
• Creative marketing can be achieved on a budget.
• Building relationships is key to gaining new clients.
• Self-promotion should be a continuous effort, not just a one-time activity.

In today's episode of From Overlooked to Fully Booked® I'm covering the importance of goal setting for business growth.

I'm sharing lots of detail about how I stay organised and the specific tools I use to maximise my efficiency - including sponsor of this episode and one of my very favourite tools, Adobe Express - as well as the need for structured goal setting.

As always, there's a focus on the practical steps, as I share what needs to happen for you to actually reach your goals.

Grab your free trial of Adobe Express Premium HERE - and there's a brilliant offer for teams using Express right now, just £49 per year per person (minimum 2), which is a lot better than another graphic design tool you may have heard of ;).

Enjoying the podcast? Here's what to do next:

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find more information about me HERE.

Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.

Episode Takeaways

• Growth is intrinsically linked to goal setting.
• SMART goals provide a structured approach to tracking progress.
• Big picture thinking helps in setting meaningful goals.
• Breaking down goals into smaller tasks is essential for progress.
• Procrastination can undermine self-confidence and productivity.
• Having a clear purpose keeps you motivated during challenges.
• Creating a routine can significantly enhance productivity.
• Using tools can help streamline business processes and save time.
• Client success stories illustrate the effectiveness of structured goal setting.
• Community support and accountability are crucial for achieving business goals.

On today's episode I'm joined by Lucy Hall, the founder of Digital Women, who shares her journey of creating a community for ambitious women in the digital space.

Digital Women began as a Facebook group and an event to bring together women who wanted to share and learn digital skills and over the last few years it has grown into in a hugely engaged community, membership and events company.

Lucy and I chatted about focusing on providing valuable content and support, the difficulties of outbound marketing, and building an email list of opt-in subscribers to support both marketing efforts and sponsorship opportunities.

We also discussed Lucy's experience of having Digital Women acquired by an American company before eventually acquiring it back again as part of her company Skills of the Future, which also incorporates her social media event, Social Day.

We also had a lot of fun exploring the concept of success and the constant drive to do more in business as an entrepreneur.

Thanks for listening! There is a new episode of From Overlooked to Fully Booked® out every Friday. Make sure you follow on your favourite podcast platform so that you never miss an episode. And please if you enjoyed this episode consider giving us a review, it really helps us get the podcast out there to more entrepreneurs like you.

Want to find out more about Lucy, Digital Women and Social Day?

Lucy Hall LinkedIn - Digital Women LinkedIn - Digital Women Website - Social Day Website

Love this Podcast? What to do next:

During this episode I also share details of my free Guide To Go From Overlooked To Fully Booked® which you can download HERE.

Join me, for free, at Marketing Mondays, where my team and I will support you to make real progress in an hour, one Monday at a time.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can also find out more information about me HERE.

Prefer to have your marketing done for you? Hire my agency, Enjoy Marketing.