In this conversation, Jason Whaley, Lap Le and guest host Brittany Griffor of Symphony Weddings & Events discuss the importance of building relationships with wedding planners and vendors. They emphasize the need for new companies to establish their identity and goals before approaching planners. Brittany advises new companies to attend industry events and networking opportunities to meet planners and make authentic connections. She highlights the value of trustworthiness, reliability, and problem-solving skills in the vendors she chooses to work with. Both Jason and Brittany stress the significance of delivering high-quality service and executing their roles professionally. They also caution against relying solely on lower prices or kickbacks to win business, as the strength of relationships and reputation are more important factors for planners. Building strong relationships with vendors is key in the wedding industry. Offering special pricing or upgrades to trusted vendors can enhance the client experience and foster loyalty. It's important to focus on the guest experience and provide unique and innovative offerings to stand out in the market. Discounting should be strategic and not undervalue the quality and value of your services. Cold calling or emailing may not be as effective as networking at industry events and building connections over time. The first meeting with a potential vendor should focus on relationship building rather than a sales pitch. In this conversation, Brittany and Lap discuss the importance of building relationships in the wedding industry. They emphasize the need for genuine connections and getting to know each other on a personal level. They compare the process to dating and highlight the importance of taking the time to build a friendship. They also address the issue of photo booths being left out or forgotten in the industry and discuss ways to improve visibility and recognition. Overall, the conversation emphasizes the value of networking, communication, and collaboration in the wedding industry.