In this episode I speak with special guest Samantha McLean.Samantha McClean, is an industry thought leader and publisher within the media industry, focusing specifically on the real estate industry. Samantha has spent most of her career in the corporate world before building a startup publisher and education company called Elite Agent of which Samantha is the managing editor of Elite Agent Magazine, which she established in around 2013. Elite Agent Magazine is a real estate industry only magazine, which represents the who's who in the real estate industry, plus news, education, and resources from around Australia. To add to this, Samantha is also a podcast host of shows such as the Elevate Podcast and the Daily brief, just to mention a couple.Samantha's company also provides industry resources and training through her Elite Agent Academy, different research and events like Transform and the annual Elite Retreat, which will be happening again this year. To top it all off, Samantha has achieved a number of awards including the mumbrella publisher editor of the year, for 2015, 2018 and 2020.Samantha also shares with me how it all started and also talks about the amazing people working around her who have played an integral role in helping to make Elite Agent Magazine a very special part of the Australian real estate industry. . We also have a chat around technology, AI and obviously the hottest topic chat G P T, and how she sees this evolving the industry and how the real estate industry was effected during COVID and now post covid, how the industry is evolving, and adapting as a result. So it was a really fun and insightful conversation and I really do hope you enjoy the episode.Samantha can be contacted on:🕸 https://eliteagent.com/🔗 https://www.linkedin.com/in/samanthamclean/"Powered by sonnel Recruitment - Your per'sonnel' partner".Connect or follow at- https://www.linkedin.com/in/nicdirosso/- hello@sonnelrecruitment.com.au- https://sonnelrecruitment.com.au/- https://www.linkedin.com/company/sonnel-recruitment