Marketing can be one of the most daunting challenges for authors, especially those who would rather be writing than promoting. In this episode of Fully Booked, we speak with Kae Wagner, founder of the Bold Authors Network, about how writers can shift from dreading marketing to embracing it as an essential part of being a self-publisher. Drawing from decades of marketing experience and her own journey as a writer, Kae shares modern, practical strategies for building visibility, engaging readers, and laying the groundwork for long-term success.

From mindset shifts to metadata, Kae explains how authors can approach marketing without compromising their creative identity. She discusses why series are powerful, how AI is changing book discovery, and why often-overlooked tools like press releases are worth revisiting. Whether you're a debut author or looking to expand your reach, this conversation delivers clear, actionable advice to help you connect your books with the readers who are looking for them.

Kae Wagner https://kaewagner.simplero.com/page/592727-bold-authors-network

Hidden Gems

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In this special year-end roundup, Craig and Roland look back at some of the biggest developments and trends that shaped the self-publishing world in 2025. It was a year defined by the continuing rise of AI, but in some ways, it also sparked a renewed push for authors to make stronger connections with their audiences. Not only do the hosts recap key moments and movements from the past year, but they also offer insights into what the future might hold for the author community.

From the growing acceptance of AI tools (despite ongoing legal challenges), to the increasing accessibility of audiobook production, the landscape for indie authors is evolving rapidly. Craig and Roland explore how genre shifts like the surge in romantasy are opening new paths for creative experimentation, and why more authors are turning to direct sales and special print editions to deepen reader engagement. With 2026 now underway, authors can stay ahead of the curve by not only understanding where self-publishing currently stands, but where it may be headed next.

Hidden Gems

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What does it take to turn a passion for writing into a sustainable, income-generating career? In this week’s episode of Fully Booked, we sit down with Maria Secoy, founder of All Write and an experienced book coach, who shares a clear and practical path for writers ready to take control of the business side of publishing. From managing production costs to building a publishing schedule that works with Amazon’s algorithm, she offers a grounded approach to balancing creativity with strategy.

Drawing on her background in education and research, Maria outlines her four-stage model of author development and explains how to align writing goals with long-term growth. In addition, she breaks down key financial concepts, including return on ad spend and series readthrough value, giving authors a framework for making data-informed decisions while staying connected to the heart of their work. Regardless of where you are in your publishing career, today's insights will help you move forward with confidence and a clear path to success.

Maria Secoy www.allwritewell.com

Hidden Gems

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What if the book you’re writing isn’t really the product you’re selling? In today's episode of Fully Booked, publishing strategist Michael R. Drew takes us through the deeper business logic behind nonfiction publishing. Drawing on nearly three decades of experience and over 130 bestsellers, Michael explains why the most successful nonfiction authors begin not with the book itself, but by first defining the outcome they want it to achieve. From there, they determine how to measure success, create a strategy to support that goal, and finally use the book as one of the tactics to help fulfill it. In this way, the book becomes a powerful tool to grow a platform, drive business objectives, and establish lasting thought leadership.

Michael also shares how nonfiction authors can market their books ethically and effectively by focusing on long-term relationships rather than quick wins. Through real-world examples, he illustrates how clarity of purpose and consistent audience engagement can make a book far more impactful. That's why for many non-fiction authors, their book is not the end goal, but simply a tool to elevate the real product — their platform, expertise, and the value they bring to their audience.

Michael R. Drew https://promoteabook.com/

Hidden Gems

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Although some view symbolism as something readers discover after the fact, many authors use it deliberately from the very beginning as a tool to add cohesion and depth to their stories. In this week's episode of Fully Booked, visual artist and fantasy author Riley S. Quinn shares how authors can build symbolism into the foundation of their creative process. By doing so, she argues, writers can create more immersive, emotionally resonant narratives that remain thematically focused from start to finish.

Riley draws on her background in animation and storyboarding to show how symbolic elements can shape every layer of a story, from character development to the world they inhabit. By pulling from personal experiences and details from everyday life, authors can create symbols that add emotional weight and thematic cohesion. Even the setting becomes part of this symbolic framework, offering opportunities for deeper connection through intentional design. When every element in a story has purpose, the world, characters, and narrative begin to feel inseparable and part of a single, unified vision.

Riley S. Quinn https://www.rileyquinnart.com/

Hidden Gems

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What makes a short story scary? In today's episode of Fully Booked, we sit down with short fiction author Monte Crabbs, whose stories blend horror, mystery, and a touch of dark humor. Drawing from his background as a school librarian and longtime horror fan, Monte shares how everyday anxieties and personal experiences can be transformed into chilling stories that linger with readers. He explains why horror, when done right, connects on a deep psychological level and how, when presented in fiction, it can even offer readers a “safe scare.”

Our discussion explores the craft of writing creepiness into ordinary moments, building tension with brevity, and striking the right balance between scares and levity. Monte also offers insight into the role of endings in short horror, what makes a satisfying psychological twist, and how paying attention to the world around you can spark unforgettable ideas. Whether you’re a horror author or simply interested in adding a bit of eeriness to your own writing, this conversation is full of practical takeaways and creative inspiration.

Monte Crabbs https://www.montecrabbs.com/

Hidden Gems

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This week on Fully Booked, we’re exploring the world of book coaching with Liisa Kovala, a certified book coach and former educator who brings deep insight into how authors can benefit from guided support throughout their writing journey. From idea development to drafting, from pitching to prepping, Liisa shares the practical, emotional, and professional value that coaching can offer writers at any stage of their careers.

Alongside the many benefits of hiring a coach, we also discuss the rigorous training behind certification, the evolving nature of the writer–coach relationship, and the realities aspiring authors face in today’s publishing landscape. Liisa also shares her views on the importance of feedback, the pitfalls of unstructured critique groups, and how small-group programs can be a game-changer for productivity and confidence. If you’ve been considering ways to move your book forward, this episode offers an in-depth look at the tools, mindset, and support systems a skilled book coach can provide.

Liisa Kovala https://www.liisakovalabookcoach.com/

Hidden Gems

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This week on Fully Booked, we speak with Tyler Wagner, founder of Authors Unite, about what it really takes to turn a book into a bestseller. Wagner walks us through the systems and strategies he uses to help thousands of authors hit major bestseller lists on Amazon, USA Today, and more. He explains how these campaigns can deliver a return on investment by elevating a book’s visibility and positioning the author as a trusted expert. For this reason, he primarily works with non-fiction clients such as entrepreneurs and business leaders who are looking to use their books to build personal brands and generate leads for other services.

While Wagner’s core expertise centers on non-fiction, the conversation also touches on how fiction authors can adapt aspects of these strategies to build momentum across their own catalogs. He shares insights on what it takes to get a book on major lists like Amazon and USA Today, how packaging and positioning play a critical role, and why even fiction authors need to think in terms of long-term audience building. For any author curious about how bestseller campaigns work and who they work for best, this episode offers a candid behind-the-scenes look at the business of book promotion.

Authors Unite https://authorsunite.com/

Hidden Gems

Need our help publishing or marketing your book?

https://www.hiddengemsbooks.com/author-services/

All episode details and links:

https://www.hiddengemsbooks.com/podcast