Episodios

  • Setting healthy boundaries as a photographer (interview with @kailaandco)
    Jul 21 2023

    In this candid and relatable episode of our photography podcast, we sit down with the talented photographer Kaila from Kaila & Company (https://kailaandcompany.com). We have a heartfelt conversation about a topic many photographers can relate to: setting boundaries.


    Go follow Kaila on Instagram at @kailaandco!


    Kaila shares her experiences and insights on how to handle requests from friends and family who expect discounted or free photos, and how we can communicate and set boundaries better. Additionally, we dive into the importance of setting clear expectations with clients through thorough contracts, ensuring a smooth and respectful working relationship.

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    58 m
  • Artificial Intelligence: Our Thoughts As Photographers
    Jul 15 2023
    In this episode of our photography podcast, we dive into the exciting world of artificial intelligence (AI) and its game-changing impact on photography. We discuss how we use AI to be more productive and creative as well as why we don’t think it will take away jobs from wedding photographers.
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    20 m
  • Our initial thoughts on Threads as photographers (Meta's new Twitter-like social media app)
    Jul 8 2023

    Join us in this episode as we discuss Threads, the social media app launched by Meta to compete with Twitter. As photographers, we share our initial impressions of the platform, highlighting what we appreciate about it and discussing what it might look like in the future.

    We talk about what makes Threads unique compared to other social media platforms. For example, we love how it encourages conversations and interaction, going beyond the photo-centric nature of Instagram. Threads helps us connect with our followers on a more personal level, fostering a sense of community among photographers.

    Looking ahead, we explore the potential impact of Threads on the photography world. We envision it becoming a preferred platform for photographers in some aspects, offering features tailored to our needs without requirement as much time/emotional commitment as Instagram.

    Join us for this insightful episode as we delve into Threads, appreciating its potential as a game-changing platform for photographers. And if you haven't already, give us a follow on Threads!

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    19 m
  • 8. Why you NEED to set up Google Analytics reports for your photography business now - don't put it off!
    Feb 21 2023

    In a book I'm reading (the 1-page marketing plan), the author said that any small business that doesn't track their marketing data is being an idiot. That motivated me to take the time to get reports set up in Google Analytics for our websites, and you should do the same for yours!

    Listen to this solo episode, where I talk about why it's important that you take the time to do this now so you can make data-driven decisions in the future.

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    5 m
  • 7. Marketing: Setting Up A Drip Email Campaign To Get Referrals From Past Photography Clients
    Feb 13 2023

    Photographers! I'm going to start a new series of podcast episodes. Each one will be short and sweet, explaining what I am doing that day to enhance our marketing efforts for wedding photography, elopements, or studio sessions. The goal is to for this series to be a step-by-step "follow along" guide to help you grow your business.

    In this episode, I'm talking about setting up a drip email campaign with Klaviyo, which will triggers automatic emails that start after someone has done a session or wedding with us. The goal of this drip email flow is to stay at the top of past clients' minds, give them incentives to recommend us to friends, and do it all on autopilot with minimal effort from us.

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    6 m
  • 6. Phone Calls with Wedding Photography Clients | Do's and Don'ts on phone consultations with prospective photography clients
    Feb 2 2023

    In this episode, we talk about phone calls with prospective clients (specifically wedding photography clients, but this can apply to most photographers). 

    What should you talk about? How do you make a personal connection? How do you talk about your prices?

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    30 m
  • 5. Subscriptions / Software that we use in our photography business | programs that increase our productivity & creativity as photographers
    Jan 19 2023

    Hey, photographer!

    We're Dan and Laura Pinckard (@thepinckards on Insta). SO excited that you found our new podcast, Fully Exposed, where we're exposing all of our photography business secrets. Whether you're new to photography, interested in becoming a photographer, or a well-seasoned business owner, there will be something to learn. We'll be talking about everything from artistic inspiration, to marketing yourself as a photographer, to making sure your clients have an incredible experience.

    In this episode, we're talking about software / subscriptions / programs that we absolutely love using in our photography business. These programs all help us to work more efficiently, book more sessions, and make sure our clients have a smooth experience.

    Have questions? Shoot us an email at booking@thepinckards.com

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    25 m
  • 4. How To Price Your Photography | 4 factors to consider when setting your prices as a photographer (or when thinking about raising your prices)
    Jan 18 2023

    Hey, photographer!

    We're Dan and Laura Pinckard (@thepinckards on Insta). SO excited that you found our new podcast, Fully Exposed, where we're exposing all of our photography business secrets. Whether you're new to photography, interested in becoming a photographer, or a well-seasoned business owner, there will be something to learn. We'll be talking about everything from artistic inspiration, to marketing yourself as a photographer, to making sure your clients have an incredible experience.

    In this episode, Dan is on his own, talking about how to price your photography. 

    What are the factors that you should be considering when setting your photography session prices? How do you know when it's time to raise your prices? What if I'm more expensive than other photographers in my area? Dan will answer those questions to help provide some clarity as you decide what you should charge.

    Have questions? Shoot us an email at booking@thepinckards.com

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    14 m