Is the world of copyright infringement getting weirder? We catch up on the latest (and tastiest) brand battles. PLUS: October-exclusive segment, Spooky Commerce, where we take a look at an interesting urban legend that will make you say, “Holy matrimony!”

More from Shoptoberfest: Brian, Mike Wattier and Jeremy Noonan dive deeper into our latest report, “The Honest Truth.”

• The lines separating brands’ identities are blurrier and blurrier as markets become more trend-saturated. Enter: Muddy Bites suing The Best Part, and Smuckers suing Chubby.
• Our latest report found that 77% of retailers trust their agency, but only 1 in 5 brands or retailers actually end up using their agency account manager to help them make a decision about what software they pick.
• {00:14:39} “Identity is actually going to be a necessity, not just for keeping your identity unique, but also to keep yourself from being copied, or to also make sure that you're not copying anybody else…The only way to protect yourself is to be extremely different.” - Brian
• {00:15:40} “It could help to be more creative. I do think that if copyright lawsuits were this prevalent during the early age of the Internet, we wouldn't have the Internet we have today.” - Phillip
• {00: 34:00} “We take the bull by the horns on that one. We want to drive that process because oftentimes, the people that are developing these products, they're not in the trenches doing the implementation, so they're not always fully aligned.” - Jeremy Noonan
• {00:39:52} “Speed equals money, how fast do you want to go? Leadership doesn't understand the intricacies of the actual work itself. They're not getting that unvarnished truth about how to fill the gaps properly.” - Mike Wattier

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• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

If buying software were a cage match, the RFP would be a royal rumble. Dive into the weird world of software buying and the flawed nature of RFPs with Philipp Krueger and Jason Nyhus, as we explore insights from the latest Future Commerce report, "The Honest Truth."

• “The Honest Truth” report reveals that 81% of merchants expect software implementation to differ from their original RFP expectations.
• Companies value both speed to market and customization, but these priorities are often at odds. Integrating AI into software selection processes can free up time to develop more tailored solutions.
• {00:26:56} “[The RFP process] is flawed to the bone. You're reduced to feature lists. And you just tick off boxes; ‘Can we do that? Can we do that?’ ” - Philipp Krueger
• {00:29:17} “I think AI is going to completely revolutionize the way that we capture requirements, the way that we qualify what's being said in an RFP, and how we do agency and software selection.” - Phillip Jackson
• {00: 30:19} “RFP processes, I think they started in the late 19th century if I remember correctly. So today, we're still running this antiquated process of trying to figure out what vendors can we work with, which is 100 years old…maybe this is the moment that AI changes it.” - Jason Nhuys
• {00:52:10} “I don’t think you should rely on a classic RFP process because all vendors will give you their, quote, unquote, ‘honest truth.’” - Jason Nhuys

• Check out Future Commerce on YouTube
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• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Phillip and Brian debrief this year’s All-In Summit, which touched on coming societal changes due to AI. From the impact of automation to the power of data, they talk through these technological advancements that are reshaping the way we shop, work, and interact.

PLUS: An exciting sneak peek of the upcoming VISIONS Summit in LA!

Key takeaways:

• VISIONS Summit LA is October 10, and your first look at our speaker lineup is finally here.
• This year’s All-In Summit explored AI’s expanding role in commerce – and our day-to-day lives.
• {00:22:21} - “Once the hype cycle leaves a conversation, that's when the quiet building begins.” - Phillip
• {00:36:36} - “Digital security is probably the biggest concern, and all of the benefits of a lot of the tech that's being released right now could just be completely washed out until there's a way through with security.” - Brian
• {00:45:57} - “Marc Benioff, Salesforce CEO, says their AI models are going to be at PhD level reasoning eventually…meaning the model can now pretend to be a human. And my response to that was, will my AI agents also incorrectly tag deals, fake follow ups, forget to set their out of office, argue over deal attribution, and insist that a deal is "close," and "We will definitely close by end of quarter," only to kick it out to fiscal '25 on the last day of Q3? …Because that's how they've been trained, and that's the data they've been trained on.” - Phillip
• {01:18:16} - “[When] we're building abstraction…the intelligence layer of the world that we're building currently, an agent for Phillip would understand all of that stuff and imbue all of my interactions with every system as being purpose-built for me. I bring my personhood to it. It's not being personalized to me. It's the other way around.” - Phillip
• {01:22:53} - “The whole craze around NFTs was a thirst for a connection to a verified world where digital and physical are tied together through something that is easily authenticatable. That's going to extend to all aspects of our lives, including our bodies.” - Brian

• Join us at VISIONS LA on October 10!
• Video of Marc Benioff interview at All-In
• Check out Future Commerce on YouTube
• Check out Future Commerce+ for exclusive content and save on merch and print
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!