feat. Justin Breton, Head of Brand Marketing and Innovation at Walmart

How does an early adopter become a leader and consistently one of the most adaptive brands in the market? Listen now as Justin Breton shares the story of innovation Walmart is telling and how they are creating new worlds within the commerce landscape.

Key takeaways:

• [00:12:26]: "We are a part of our customers' lives in the real world. How do we become a part of their lives in the virtual and digital ecosystem? We rode the wave of the metaverse, but quickly tested, learned, and optimized into our own strategy, which is effectively what you see in market today.” - Justin
• [00:15:32}: “I would imagine that there's some fatigue around influencer-promoted products. However, there is so much newness and opportunity around influencer-promoted experiences. And so when they can create an experience that feels like an extension to their social persona and is immersive and is also commerce-enabled and features all of the products that they like and is displayed to the fan or the follower in an unexpected way, that is new, and that is different.” - Justin
• [00:23:04]: “Leveraging this new technology and these emerging platforms to engage with that next generation and position us as a retailer that doesn't just have everything but has your thing is setting us up for the success in the future.” - Justin
• [00:35:42]: “That's what the opportunity here is. Through these more immersive digital experiences you give people something to engage with and then talk about as well.” - Brian
• [00:47:25]: “We want to add value. So wherever we're showing up, it's really important that we're adding value, and it has to add value for that platform and that community.” - Justin

• Learn more about Justin Breton and Walmart Realm
• Check out Future Commerce on YouTube
• Check out Future Commerce+ for exclusive content and save on merch and print
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus

• Save 20% on Future Commerce print journals and merch
• Private GPT access with Alani™ from BundleIQ
• Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS)
• Ad-free episodes and bonus content!

In this episode we speak with special guest Lee Glandorf, author of The Sweat Lookbook substack about the intersection of sports, fashion, and culture. Lee, a long-time friend of the podcast and former Director of Marketing at Tracksmith, shares her unique insights on how running culture, women's sports, and performance fashion are evolving. Listen now!