Gabrielle (Gabby) Fitzpatrick is the Founder and CEO of Damn Right Cocktails, an organic premium tequila cocktail brand targeting modern millennial women. With a background as a bartender, Gabrielle pursued her passion for mixology and recognized a gap in the ready-to-drink spirits industry. Her commitment to creating bold, health-conscious, innovative products has garnered high praise and awards. As an advocate for women's representation in male-dominated fields, she's a voice for change and empowerment. Gabrielle's entrepreneurial journey embraces education and inclusivity, always aiming to inspire others through her work.

Have you ever walked into a liquor store searching for something that's not just good but also represents your values? What if a brand served delicious, bold flavors and stood for something more? How can a tequila brand embody the fearless spirit of millennial women and change industry norms?

Serial entrepreneur Gabrielle Fitzpatrick has made waves in the spirits industry by focusing on organic, unique tequila and mezcal-based beverages aimed at a market seeking authenticity and conscientious consumption. She discusses her journey from a bartender recognizing a market gap to an entrepreneur crafting a spirit brand that pushes boundaries. Gabrielle's commitment to quality, her narrative of empowerment, and her hands-on approach to product development are evident as she shares the stories behind her award-winning flavors.

On this episode of the Firebelly Social Show, Duncan Alney talks with Gabrielle Fitzpatrick, Founder and CEO of Damn Right Cocktails, about crafting distinctive spirits with a mission. Gabrielle delves into the challenges and successes of creating Damn Right Cocktails, how it differentiates itself through design and modern consumer appeal, tequila and mezcal, the significance of quality spirits, and the hurdles female entrepreneurs face.