Episodios

  • What We’re Reading: The Books Redefining Marketing and Innovation
    Aug 26 2024
    This week, we shift direction to a conversation between Avery and Sam about their book recommendations offering listeners insights into the long-form writing that has shaped their careers and thinking in the industry.In this episode, hosts Avery and Sam explore the books that have impacted their careers in marketing and innovation. From classic advertising texts to AI literature, they discuss how these works have shaped their thinking and approaches to business. Links mentioned from the podcast: Avery’s Picks:Smart Brevity: The Power of Saying More with LessDay Trading Attention: How to Actually Build Brand and Sales in the New Social Media WorldSuperintelligence: Paths, Dangers, StrategiesLaws of Growth (How Brands Grow: What Marketers Don't Know)The Algebra of Wealth: A Simple Formula for Financial SecurityBonus: Tribe: On Homecoming and Belonging, Breakfast at Tiffany’sSam’s Picks:The Tipping Point: How Little Things Can Make a Big DifferenceThe Fish That Ate the Whale: The Life and Times of America's Banana KingPropagandaSteve JobsOgilvy on AdvertisingBonus: Pattern Recognition, Spook Country, Zero HistoryWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    21 m
  • How The World Works: Financial Innovation in Blockchain and AI with Visa’s Vanessa Colella
    Aug 19 2024

    Visa's Head of Innovation and Digital Partnerships shares insights on the future of payments, from cryptocurrencies to the creator economy.

    Vanessa Colella, Head of Innovation and Digital Partnerships at Visa, joins the podcast to discuss how Visa is shaping the future of finance and commerce. She explains Visa's work on stablecoins, tokenization, AI and solutions for creators and small businesses. Colella also shares her thoughts on broader fintech trends and Visa's approach to innovation focused on solving real-world problems.

    Links mentioned from the podcast:

    • How Kamala Harris TikTok Remixes Reveal the Future of Music Consumption
    • Squid Game: The (immersive) Experience is coming to New York City in October
    • Being Digital book by Nicholas Negroponte

    Watch this episode on video:

    • YouTube
    • CoinDesk

    Follow us on Twitter:

    • Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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    "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    46 m
  • From LOLPics to Web3: 9GAG's Ray Chan on the Evolution of Memes
    Aug 12 2024

    Memeland and 9GAG’s Founder and CEO, Ray Chan discusses the evolution of meme culture and shares his insights on the future of internet culture and digital ownership.

    In this episode, we sit down with Ray Chan, Founder and CEO of 9GAG and Memeland, one of the world's largest independent meme-sharing websites and his Web3 venture studio. Ray shares the origin story of 9GAG and offers insights into the evolution of meme culture over the past 16 years. He discusses the intersection of memes with Web3 and NFTs and provides his perspective on the future of internet culture and digital ownership.

    Links mentioned from the podcast:

    • Ray’s Twitter

    Watch this episode on video:

    • YouTube
    • CoinDesk

    Follow us on Twitter:

    • Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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    "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    42 m
  • Traditional Marketing Meets Crypto Innovation with Binance’s CMO Rachel Conlan
    Aug 5 2024

    Rachel Conlan, CMO of Binance, discusses the company's marketing strategies, challenges in crypto adoption and her vision for the future in this week’s episode of “Gen C”.

    In this episode, we speak with Rachel Conlan, Chief Marketing Officer of Binance, the world's largest cryptocurrency exchange. Rachel discusses Binance's strategies for attracting new users, the importance of education in crypto adoption, and the role of brand partnerships in the industry by shedding light on their partnership with Cristiano Ronaldo. She also shares her vision for the future of Binance and the broader cryptocurrency landscape.

    Links mentioned from the podcast:

    • Not Like Us Game
    • Dallas Influencer Nara Smith Is Angering TikTok Again, Now With a Marc Jacobs Ad
    • DraftKings Dumps NFT Business, Citing Legal Developments
    • Meta Scraps Celebrity AI Chatbots That Fell Flat With Users
    • Rachel’s Twitter

    Watch this episode on video:

    • YouTube
    • CoinDesk

    Follow us on Twitter:

    • Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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    "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    57 m
  • Memes Are Serious Business: Licensing, AI and Digital IP with Liz Hagelthorn of SmarterLicense
    Jul 29 2024

    In this episode, we explore how memes are reshaping the digital landscape and learn about innovative content licensing strategies with SmarterLicense founder Liz Hagelthorn.

    Liz Hagelthorn, founder and CEO of SmarterLicense, joins the pod to discuss the intricate world of meme culture and content licensing. With her extensive background in managing viral meme accounts and working with creators, Liz shares invaluable insights on monetization strategies for creators and the evolving landscape of digital IP. The conversation touches on AI's impact on content creation, effective brand engagement with memes and surprising parallels between meme economics and cryptocurrency trends.

    Links mentioned from the podcast:

    • Liz’s Twitter
    • Smarter License Website

    Watch this episode on video:

    • YouTube
    • CoinDesk

    Follow us on Twitter:

    • Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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    "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    43 m
  • The Final Squiggle: Erick Calderon on Art, Community and Spreading Joy in Web3
    Jul 22 2024

    In this episode of “Gen C”, we discuss how a simple colorful squiggle became an icon of the crypto art movement and what it means for the future of Web3.

    Erick Calderon, Founder/CEO of Art Blocks and creator of the Chromie Squiggle, joins us to discuss the final mint of the iconic NFT project. Erick reflects on the Squiggle's journey from a proof of concept to a symbol of the crypto art movement, now featured in major museum collections. He also shares his thoughts on bringing more joy and innovation to the Web3 space, emphasizing the need to engage people outside the crypto ecosystem.

    Links mentioned from the podcast:

    • Erick’s Twitter

    Watch this episode on video:

    • YouTube
    • CoinDesk

    Follow us on Twitter:

    • Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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    "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    35 m
  • Beyond Brick-and-Mortar: Walmart's Innovative Approach to Reaching New Audiences
    Jul 15 2024

    Walmart's Justin Breton reveals how the retail giant is reinventing itself for the digital age through immersive commerce and virtual world experiences.

    In this episode, Justin Breton, Director of Brand Experience and Strategic Partnerships at Walmart, discusses the company's foray into digital platforms like Roblox and their new immersive commerce destination, Walmart Realm. Justin shares insights on partnering with creators, introducing real-world commerce in virtual environments, and Walmart's approach to innovation. He also touches on the company's strategy for engaging younger audiences and their cautious approach to implementing AI technologies.

    Links mentioned from the podcast:

    • Justin Breton’s Twitter
    • Walmart Realm Website

    Watch this episode on video:

    • YouTube
    • CoinDesk

    Follow us on Twitter:

    • Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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    "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    48 m
  • Live from Consensus: Brands Using the Metaverse for Social Good
    Jul 1 2024

    From the Consensus stage, this episode focuses on the future of immersive technologies, underlining how brands and creators are utilizing these platforms to drive community engagement and social responsibility initiatives.

    In this episode, we bring you another conversation from Consensus where we delve into how various brands are leveraging the metaverse and immersive technologies for social good, featuring insights from industry leaders: Justin Breton of Walmart, Adam Shlachter of Niantic, Winnie Burke of Roblox and moderated by Laurie Keith of Ad Council. Topics include Walmart’s virtual initiatives, innovations spotlighted at the Cannes Lions Festival, the impact of celebrity tokens on culture and commerce and media licensing within the evolving landscape of AI. This episode was recorded live at Consensus 2024 in Austin, TX.

    Links mentioned from the podcast:

    • Justin Breton’s Twitter
    • Laurie Keith’s Twitter

    Watch this episode on video:

    • YouTube
    • CoinDesk

    Follow us on Twitter:

    • Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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    Safe (formerly Gnosis Safe) is the ownership layer of web3 with the most battle tested smart accounts. Trusted to secure over $100 billion, Safe offers unparalleled usability and security for individuals, DAOs, and institutions. Experience true digital ownership with Safe's flagship web and mobile wallet and its leading account abstraction infrastructure. Get started today at safe.global.

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    "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    42 m