I remember the first time I got an affiliate payout. I didn’t even know it was coming. The money just showed up in my account.

“What is this from?” Then an email followed. A hosting company I had written a blog post about paid my affiliate commission for the last 2 months.

Since then, I’ve been stumbling through, clumsily trying to make affiliate income an appreciable part of my income – but it’s never worked as well as I hoped.

So I brought in an expert: my friend Justine. She’s been doing affiliate programs forever and currently leads ConvertKit, as well as consults through her own business, Brilliant Affiliate. She’s the perfect person to talk to.

Justine not only sets me straight, but she offers a TON of fantastic actionable advice for how to make the most of affiliate programs, how to find the right ones, and how they can live harmoniously (and even help) with sponsorships.

Top Takeaways

• Affiliate programs provide a way to earn passive income by referring customers to products/services you recommend. Look for ones that pay well.
• Target your affiliate content to the right people – people who are low in the funnel, and are weighing their options between your recommended product and competitors.
• Balance affiliate income with sponsorships - affiliates are more passive/long-term while sponsorships are good for timely campaigns. But being a good affiliate can also help you land sponsored campaigns from the same company!

Show Notes

• Justine Galea
• Justine on Twitter
• ConvertKit
• Podcasting Tools

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