Catt Fields White is the founder and CEO of Farmers Market Pros, the director of San Diego Markets, and the founder of the Little Italy Mercato in 2008 as a source of fresh food for her neighborhood in San Diego, California. In this interview, we draw on her years of experience helping growers figure out if farmers markets are the right outlet for their farms and then setting them up for success at markets. We discuss the challenges she faced in founding the Little Italy Mercato, how it has become San Diego County's largest weekly year-round market, and how that experience led to the founding of Farmers Market Pros.

This interview has a lot of practical ideas for success at farmers markets, and some to avoid, including why racing to the bottom on price isn’t a good idea. We discuss the four Ps of market success (product, packaging, people and professionalism). We also talk about how much to specialize, how much to diversify, and much more from Catt’s years of experience running farmers markets and helping farmers succeed at them.

Connect With Guest:

Instagram: @farmersmarketpros

Facebook: Farmers Market Pros

Website: farmersmarketpros.com

Email: connect@farmersmarketpros.com

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