Today, we talk to Jesse Finkelstein. Jesse is a book publishing insider and co-founder of Page Two Books, where she works with authors to bring their big ideas to the page.

Have you ever said to yourself, ‘I think I might write a book? ' I have dozens of times. And if you’re wondering, no, I still haven’t written one. So I really loved Jessie's demystification of the process for me and her advice for first-time authors.

Jessie takes us through her wild entrepreneurial journey from working at the publishing house for Harry Potter, getting let go with young kids at home, and eventually starting her own company.

We talk about all the decisions that go into creating an immersive, frictionless experience for the reader and it turns out it’s a lot like designing any customer experience.

We also talk about the power of regret, harnessing creativity and how smaller publishers are giving marginalized groups a voice for the first time.

Connect with Jesse:
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Key Takeaways:

1. A new way to get a book published: The shift from traditional licensing to service models in publishing offers authors more creative and strategic control.
2. You don’t have to write alone: Successful publishing relies on a meeting of minds between authors and publishers.
3. The art of making a book: Great books are the result of meticulous attention to editorial, design, and production details that enhance the reader's experience.
4. Opportunities for marginalized voices: The accessibility of publishing options today provides a platform for diverse voices and marginalized communities to share their stories.
5. Surround yourself with the right people: Hiring experienced editors or book coaches can significantly impact the quality and success of a book project.
6. What’s your why?: Understanding the 'why' behind writing a book is as important as ‘what’ you write about.

Resources:

• Learn more about Page Two Books
• Book Recommendation: Write a Must-Read by AJ Harper - AJ Harper's Book

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Connect with Bob Mathers
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