• Getting to Yes, And… | Todd Rogers – ‘Writing For Busy Readers’

  • Jul 2 2024
  • Duración: Menos de 1 minuto
  • Podcast

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Getting to Yes, And… | Todd Rogers – ‘Writing For Busy Readers’

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  • Kelly talks to Harvard Professor Todd Rogers about his book “Writing for Busy Readers: Communicate More Effectively in the Real World” that he co-wrote with Jessica Lasky-Fink. “Modern writers need extra help breaking through all the distractions.” “Use fewer words.” “Studies show that all-caps text does not enhance readers’ understanding.”
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