Kristi Melani is one of my favorite marketing leaders, as well as a professional mentor and friend. In this episode, Kristi shares her tips for creating alignment between marketing and other departments, driving demand, and creating a happy, productive marketing team. I hope you enjoy the episode!

In this solo episode, I talk about the value social media brings to B2B start-ups, based on my recent short series for the Forbes Communications Council. You'll learn how to use social media to shorten the sales cycle, drive revenue, attract press, and attract top-tier talent. I hope you enjoy the episode!

Hello hello! Today I'm speaking with fellow brand fan and agency owner Andrew Cambouris, the Head of Creative at his Bay Area-based agency, Contrast Designworks. In this episode, Andrew and I chat about the creative process, how to bring great marketing and brand initiatives to life as an in-house/agency collaboration, and the detailed thought that goes into those photos, videos, and illustrations you see on your favorite branded digital and social channels. This is a great episode for anyone wondering what really goes on behind the scenes as we bring brand campaigns to life.

Everyone is talking about marketing measurement... all the time. That's because no one seems to have perfected it... or have they? In this episode, I meet with Proof Analytics CEO Mark Stouse to talk about how we should be viewing our marketing metrics, and how they can be used to predict future revenue results. I hope you enjoy this very analytic episode!

Many companies aspire to have a brilliant, impactful, inspiring brand... but what really goes into creating and maintaining one? In episode, Docusign's Head of Brand and Creative, Carla Weis, takes us behind-the-scenes with the Docusign rebrand. We discuss the details, what went into the creation and release of the new brand, and everything business leaders should know about creating a vibrant, show-stopping brand presence in your industry.

Inclusion is a key element of creating a positive brand experience — both internally with your employees and externally with your customers. But when should you get started, and how do you start? In this episode of Giant Leaps, ex-Disney marketer-turned-consultant Aneesah Williams talks about how to peel back the surface layers to understand your customer, why DE&I matters, and how you can get started — even if you're a brand new start-up. We hope you enjoy the episode.

Pranav Piyush is a tech marketing leader-turned-founder. In this episode, we discuss breaking down marketing silos, the three ingredients needed for a successful marketing team, and how to think about ROI — from brand to performance and back again.

From her "humble" beginnings running social media for big brands like Levis in the pre-social-investment days, Diana Klochkova has watched the landscape of brand and marketing evolve. Now the CMO for one of ex-Apple founder Steve Wozniak's ventures, Diana discusses the importance of brand, how to frame marketing and brand investment within the big picture of your business, brand interactions, and when start-ups should REALLY hire a CMO. I hope you enjoy the episode.