Episodios

  • Let's start the party! Intro to the podcast.

    Let's start the party! Intro to the podcast.
    May 11 2021
    In this very first episode I want to introduce you key ideas around this podcast. 1. Which problems I want to solve with this "Go Global Eastern Europe" podcast? 2. Who am I? 3. Why going global is important for us in Eastern Europe?
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    21 m
  • What do mountain climbing and B2B marketing have in common? Talk with Daniel Zsolt Rényi

    What do mountain climbing and B2B marketing have in common? Talk with Daniel Zsolt Rényi
    May 12 2021
    Daniel is CEO of Kler - B2B growth-marketing agency based out of Budapest. He is also a "Electric B2B" podcast show. In this episode we discussed: 1. Advantages of Eastern Europe 2. Thoughts about cold emails in 2021 3. B2B branding 4. Account Based Intelligence
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    38 m
  • When is the time for a young B2B company to start with marketing? Guest: Stefan Repin

    When is the time for a young B2B company to start with marketing? Guest: Stefan Repin
    May 28 2021
    Our guest is Stefan Repin, a B2B Marketing specialist that used to work in different companies (and travel a lot in the process!). Some topics in today's episode: 1. Importance of personalization in cold messaging 2. When is the time for a young company to start with marketing? (hint: it’s not day 1!) 3. Why marketers prefer working for Americans.
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    37 m
  • How to do business with big cultural differences? Guest: Kasia Richter

    How to do business with big cultural differences? Guest: Kasia Richter
    Jun 10 2021
    Katarzyna Richter is a cross-cultural psychologist with vast experience in Middle Eastern cultures. In this episode: 1. We discussed the importance of cultural differences in business 2. How to learn different culture fast 3. Thoughts on stereotypes 4. Example of UAE as a country with a culture different to Eastern Europe.
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    32 m
  • How WePlay Esports got global PR coverage? Guest: Alena Dalskaya-Latosiewicz

    How WePlay Esports got global PR coverage? Guest: Alena Dalskaya-Latosiewicz
    Jun 25 2021
    Alena Dalskya works as a PR expert at WePlay Esports. In this episode we discussed: 1. Thoughts about Esports being such a big deal nowadays 2. How to achieve global coverage with PR 3. Importance of an interesting story to share 4. Tips for companies starting with PR
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    35 m
  • When is worth to invest in SEO for global expansion?

    When is worth to invest in SEO for global expansion?
    Jul 21 2021
    Some topics we discussed with SEO expert Marcin Chirowski from GrowthTurn.com: 1. Choosing a domain 2. Keywords 3. Predictions about the future of SEO 4. When is the time to start investing money in SEO?
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    31 m
  • How to use LinkedIn as Account Based Marketing tool? Guest: Andrei Zinkevich

    How to use LinkedIn as Account Based Marketing tool? Guest: Andrei Zinkevich
    Jul 27 2021
    Andrei Zinkevich. Author, Co-founder and senior B2B Marketing consultant at fullfunnel.io shared some brilliant insights on sales, Marketing and LinkedIn. On this episode, Andrei shared some brilliant insights on: 1. Account-based marketing and its key elements 2. LinkedIn as ABM tool 3. Obsession with product and scalability (not always in the right way)
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    48 m
  • Dinner for CTOs in Texas as Account-Based Marketing play [interview with Michael Domanski]

    Dinner for CTOs in Texas as Account-Based Marketing play [interview with Michael Domanski]
    Jun 20 2023
    In this episode, I interviewed Michael Domanski. We talked about: - How to reach US clients? - How to use the most from attending a conference in the USA as a tech company? - Case study of organizing dinner in Austin in Texas for CTOs - How AI will affect B2B sales?
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    32 m