• Going Global with Amy Zheng, Co-Founder of Amazin' Graze

  • Jul 24 2024
  • Duración: 51 m
  • Podcast

Going Global with Amy Zheng, Co-Founder of Amazin' Graze

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  • Resumen

  • Amazin' Graze started life as a small home grown healthy snack brand for busy professionals like Amy. It is now a global brand, distributed throughout Asia and the US with a team of over 100 people.

    Amy wanted to take South East Asia's rich food history and delicious flavours and translate this into a scaleable healthy snack business.

    Franki and Amy talk about:

    • The importance of really understanding your customer;
    • How Amazin' Graze focused on crafting a brand that made "healthy" feel exciting, delicious, and - let's face it, sexy - at a time when a lot of health foods were boring and bland;
    • How the best returns come from backing yourself.

    Business On The Rise is produced in collaboration with On The Rise and ASBHive and supported by Maybank Trustees Berhad.

    It takes a village to start a business. If you're looking for support as you launch, grow or fund your business, let On The Rise be yours.
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