• Good Get's Dan Lawson Shares His Vision for Pickleball Apparel

  • May 19 2024
  • Duración: 29 m
  • Podcast

Good Get's Dan Lawson Shares His Vision for Pickleball Apparel

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  • Resumen

  • Rico Figliolini interviews Dan Lawson, co-founder of Good Get Apparel. Dan shares his journey of discovering pickleball during the pandemic and creating a brand tailored to players' needs. They discuss the challenges of launching an apparel brand, emphasizing details, fit, fabric, and customer feedback. They highlight strategies for selling at events and leveraging social media influencers. They also note the growth of pickleball facilities and the importance of catering to a diverse demographic.

    Related Links:
    Good Get Pickleball: https://goodgetpickleball.com/

    Timestamp:
    00:00:00 - Good Get Apparel: The Future of Pickleball Gear
    00:01:11 - From Math to Pickleball Apparel
    00:03:25 - Designing Pickleball-Specific Apparel
    00:05:11 - Designing Performance Apparel: Prototyping and Fabric Selection
    00:07:55 - Importance of In-Person Experiences for New Apparel Brands
    00:10:43 - Balancing Comfort and Style in Activewear
    00:13:19 - Minimalist Product Inventory and Sales Channels
    00:14:29 - Expanding Retail Footprint and Pickleball Growth Across the US
    00:16:55 - Embracing the Diverse Pickleball Community: Designing for All Ages
    00:19:20 - Designing Apparel for Different Demographics
    00:21:48 - Expanding Apparel Lines with New Colors and Designs
    00:24:09 - The Rise of Pickleball Influencers and Sponsorships
    00:27:42 - Customizing Apparel for Teams and Brands
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