Grassroots Marketing

De: Cannabis Radio
  • Resumen

  • Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

    Copyright Cannabis Radio
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Episodios
  • Designing Discreet Cannabis Accessories with Elisabeth Chambry
    Sep 30 2024

    Elisabeth Chambry, a media professional and product developer, discusses her journey of creating a unique, concealed smoking apparatus. Inspired by a desire for both form and function, she designed a bong disguised as a decorative object, emphasizing discreetness and timeless design with Mantelpiece. The manufacturing process, which prioritizes sustainability and fair labor practices, is detailed, including the challenges of finding a suitable factory and the use of high-quality materials like borosilicate glass.

    Elisabeth also outlines her plans for product line expansion, patent acquisition, and strategic promotion through partnerships and media outreach. The limited-edition nature of the first release, featuring a unique engraving, is highlighted, alongside a commitment to donating a portion of the profits to the Last Prisoner Project.



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    18 m
  • Luxury Edible Brand, The Bettering Company, Expands to New York with Vegan, Gluten-Free THC Gummies and Chocolates
    Sep 16 2024

    Mark Cozzi, founder of the Bettering Company, discussed the expansion of his luxury edible brand into New York, following its success in Illinois. The company offers premium, vegan, gluten-free THC gummies and chocolates, with unique flavors like blood orange and fennel fig.

    Cozzi highlighted the use of minor cannabinoids for specific effects, such as sleep (Midnight Cherry Slumber Gummy) and energy (Lemon Zest Energized Gummy). The Bettering Company also supports LGBTQIA+ charities, pledging a portion of New York proceeds to local organizations. Future expansion plans include New Jersey and Ohio.



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    16 m
  • Cannabis Cooking and Cultural Ingredients with Chef Stacy Rae
    Sep 2 2024

    Chef Stacy Rae, a New York-based Latina chef, shared her experience and knowledge about incorporating CBD tinctures into cooking. She emphasized the importance of using the right temperature and not overcooking the tinctures to preserve their potency. Chef Stacy also discussed her cookbook "The CBD Recipe Guru: More Than 60 Delicious Foods Without the High," (available on Amazon and her website) which features color-coded recipes using CBD or THC and provides educational resources on using CBD in the kitchen. She also touched on the cultural significance of certain ingredients, like the Achiote seed, in ancestral cuisines.

    Chef Stacy also shared her background as a licensing agent and her previous success with a cookbook on romantic recipes. As a licensed cosmetologist with 20 years of experience, Chef Stacey Rae has always been interested in both beauty and food. Her first book, which included recipes like "Oysters, Rock Your Fella," was a hit, leading to sold-out book signings worldwide. Now, Chef Stacy is excited about her new book focused on CBD and THC-infused recipes.

    The conversation then turned to the current trend of home cooking and the rise of meal delivery services. Chef Stacy's recipes, which include a cilantro pistachio pesto and vegan protein balls, cater to various lifestyles and preferences, suitable for both everyday meals and special occasions. The cilantro pistachio pesto, in particular, has been praised for its unique flavor and versatility.

    Chef Stacy also introduced her new savory and sweet recipes featuring Buddhabites, a versatile ingredient. The decadent cocoa cake and the fusion of Asian and Mexican flavors in Chef Stacy's dishes were particularly appreciated.

    Finally, Chef Stacy Rae discussed healthy and flavorful meal options, sharing her tips on using healthy ingredients like shrimp, chicken, and tofu in dishes like fried rice and enchiladas.



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    22 m

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