How do some of the top brands like Netflix, Nike, and Disney drive audience participation and fandom? We find out in this episode, where we look back at one of our favorite conversations from last year with Alyssa Bonanno, the Chief Creative Officer and Founder of next-gen creative agency Better Half.

Full Episode Details

Audience participation and engagement are crucial for the consumer and entertainment brands that Better Half works with. But what’s the key to tapping into those fandoms? For Alyssa Bonanno, the trick is being “fandom-led.” She joins the show to share how her agency fosters great working relationships with huge brands and their audiences to drive results.

We hear how the small-but-mighty team thrives, the benefits of intentional hiring, and how her agency manages consistently high-quality social output for brands. Alyssa gives us some back story on how she built her team, Better Half’s own strategy for success, and why she believes you need to take big swings on social to get noticed.

In This Episode:

• 1:32 - An introduction to Better Half
• 3:35 - Excelling for big clients in a boutique agency
• 6:07 - Sustaining community engagement with Netflix
• 9:46 - Matching Netflix’s identity on social
• 12:15 - Operating in the niche vs mainstream
• 14:09 - Intentional hiring for difficult roles
• 19:47 - Alyssa’s team structure decisions
• 21:45 - How Better Half showcase their culture
• 25:10 - Better Half approach to social
• 28:32 - How Better Half uses Substack
• 30:14 - Where to find Alyssa and Better Half
• 33:09 - Alyssa answers the Final Two

Resources

• Alyssa’s website
• Connect with Alyssa on LinkedIn
• Follow Alyssa on Instagram
• Better Half website
• Connect with Better Half on LinkedIn
• Follow Better Half on Instagram

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