Imagine a world where greenwashing doesn’t exist.

Or let’s go one step further, imagine a world where greenwashing doesn’t exist in the cosmetics industry.

This could potentially be the future, as legislation is emerging all over the world to make companies and organisations liable for greenwashing.

In this week's opinion piece, Lorraine Dallmeier, Chartered Environmentalist, Biologist, and CEO of Formula Botanica delves into the issue of greenwashing in the beauty industry and explores how emerging legislation is set to hold companies accountable for their environmental claims.

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In this episode of Green Beauty Conversations, Lorraine Dallmeier, CEO of Formula Botanica, welcomes Priscilla Rolvers, founder of the Green Cosmetics Revolution to discuss the new EU Greenwashing Directive.

Pretty soon, any beauty brand making eco-friendly claims in the European Union might want to start looking over their shoulder if they haven’t got the evidence to back up their sustainability claims.

Earlier this year in 2024, the European Parliament officially approved a new greenwashing directive, requiring member states – that’s the 27 countries currently in the European Union - to introduce stricter rules surrounding the use of environmental claims by companies.

This means that beauty brands operating in those 27 countries will also fall under this requirement.

You can say goodbye to eco-friendly claims around non-recyclable packaging, or claims around environmental benefits that don’t exist, or biodegradability claims for ingredients or packaging that can only be broken down in big industrial processing facilities or – and this is a big one – claims of carbon neutrality that are solely based on buying offsets.

Listen now as Lorraine and Priscilla explore the ban's impact on sustainable beauty's future.

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Who knew you could get into trouble over a toothpaste tube?

In this episode, Lorraine Dallmeier, a Chartered Environmentalist, Biologist, and CEO of Formula Botanica, dives deep into sustainability claims by exploring the details of the class action lawsuit faced by toothpaste brand Tom's of Maine... all because they said their toothpaste tubes were recyclable.

The crux of the lawsuit points out the gap between what is, in theory, recyclable and the realities of the recycling industry.

The problem arises with the terms Tom’s of Maine uses on its packaging. They call it “Recyclable Tube” and “First of Its Kind Recyclable Tube.” In reality, the recycling infrastructure in most areas cannot handle these tubes.

Lorraine discusses the implications this has for the beauty industry. It could pave the way for more legal actions against brands making sustainability claims they can’t prove. Perhaps it will prompt a shift towards more honest and transparent marketing practices.

Join Lorraine now and have a listen to this very intriguing issue.

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Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

Navigating the tricky waters of sustainability regulations isn’t easy. So, to ensure your brand stands out for the right reasons, this episode is a must-listen.

Green Beauty Conversations host Lorraine Dallmeier, CEO of Formula Botanica and her guest Maggie Spicer, Formula Botanica graduate and founder of Source Beauty ESG, explore these tricky waters.

Listen now to discover how beauty brands should protect themselves and avoid sustainability pitfalls.

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Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

Research is starting to suggest that skin ageing isn’t simply a case of cosmetic wear and tear, but might instead be driving whole-body ageing.

Green Beauty Conversations host Lorraine Dallmeier, CEO of Formula Botanica, explores this mind-blowing research in this latest episode. She'll be asking you whether you are prepared to flip everything you’ve understood about the skin so far on its head.

Listen in to find out:

• How the ageing of the skin works
• How wrinkles might be contributing to whole-body ageing
• What preventative measures you can take to help
• How the beauty industry might reposition itself as this research becomes clearer.

Listen now to understand new research on how wrinkles impact your ageing process and the factors you can control.

In the episode, Lorraine refers to a 2023 article in New Scientist titled “The radical new theory that wrinkles actually cause ageing”. Read the article in full at this link (paywall).

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There’s a trend that’s been growing for several years. Teens, tweens, and children are using anti-ageing skincare, with active ingredients like retinol.

Today, colleague, School Education Manager, Ana Green joins Lorraine Dallmeier, CEO of Formula Botanica, as they discuss this new trend.

Together, they explore why more children using anti-ageing skincare is such a trend and the implications for young skincare enthusiasts.

What does this use mean for their skin's health?

Listen now to this latest episode of Green Beauty Conversations podcast to discover the details on children using these ingredients and what it means for their skin.

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Have you ever wondered where the ingredients in your product came from? Most of us have no clue. Following the path of an ingredient from formulation back to its origin is called traceability. It is the detailed supply chain of an ingredient.

This knowledge is essential to address environmental and social concerns. If a brand doesn't know its ingredient supply chain, it cannot address how the planet is impacted. Every ingredient has the potential to affect our environment by how and where it is grown, harvested, and processed.

This knowledge is becoming more important to consumers who want to make planet-friendly purchases. Listen to this insightful podcast with Formula Botanica CEO Lorraine Dallmeier to discover why the beauty industry needs to embrace transparency with traceability.

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Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

In this episode, we dive deep, almost literally, into the oceans with a look at how our seas can be a sustainable source of beauty ingredients. Podcast host Lorraine Dallmeier talks to Matthew Perkins, the founder of Macro Oceans to learn how regeneratively-farmed seaweed is turned into eco-friendly cosmetics.

Macro Oceans, a technology company based in California, developed a unique zero-waste system that uses 100% of the seaweed. The company recently launched its first cosmetic product – a powerful bioactive providing excellent hydration for skincare and haircare products.

Don’t miss this insightful conversation exploring the future of sustainable beauty and the transformative power of seaweed in cosmetics.

FREE FORMULATION RESOURCES

Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube

Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram