Episodios

  • QFF: Etinosa Agbonlahor, CEO of Decision Alpha, shares how behavioral economics and confident pricing boost revenue, improve customer retention, and drive lasting business growth through smarter pricing psychology. (Episode 743 - Etinosa Agbonlahor)

    QFF: Etinosa Agbonlahor, CEO of Decision Alpha, shares how behavioral economics and confident pricing boost revenue, improve customer retention, and drive lasting business growth through smarter pricing psychology. (Episode 743 - Etinosa Agbonlahor)
    Nov 6 2025
    QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews Etinosa Agbonlahor, CEO of Decision Alpha, about how behavioral economics can transform pricing strategies for small businesses. Etinosa explains how confident pricing decisions not only increase revenue but also strengthen customer retention and long-term growth. She shares insights into using psychology to frame prices effectively and highlights the importance of reviewing pricing regularly. The conversation also touches on overcoming the fear of raising prices and building confidence as a business owner. Etinosa's Behavioral Pricing Playbook explains how to create pricing that scales, sticks, and prevents revenue leaks. Around 80% of businesses undervalue their offerings—and it shows. Most pricing decisions are reactive, based on gut feelings, competitor comparisons, or fear of losing clients. Many business owners postpone pricing optimization until much later, missing out on the powerful compounding effect it could have early on. Studies reveal that improving pricing delivers 2–4 times greater revenue impact than focusing solely on customer acquisition. Key Takeaways for Small Business Owners: Review Your Pricing Regularly – Treat pricing as a business feature, not a one-time task. Revisit it quarterly to ensure it reflects your current value and market position. Confidence is Key – Most pricing problems come from mindset, not the market. Believe in the value you provide before setting or adjusting prices. Use Psychology in Pricing – How you frame your prices matters as much as the numbers themselves. Smart positioning can make your offers more appealing. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Simplify the Customer's Choice – Structure pricing tiers so customers naturally choose your ideal package. Most buyers lean toward the middle option when presented clearly. Reduce the "Pain of Paying" – For low-cost products, consider annual payments over monthly ones to lessen customer resistance and reduce churn. Retain Before You Acquire – Focus on keeping existing customers happy and increasing their spending rather than constantly chasing new ones. One action small business owners can take: According to Etinosa Agbonlahor, one action small business owners can take is to review their pricing strategy regularly—analyzing whether it truly reflects the value they offer and aligns with customer perception. By treating pricing as an ongoing process rather than a one-time setup, business owners can boost profitability, strengthen confidence, and ensure sustainable growth. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Pricing isn't just about numbers, it's about confidence and the value you believe you deliver – Etinosa Agbonlahor The biggest pricing challenge often lives between your ears, not in the market – Etinosa Agbonlahor Treat your pricing like a living feature of your business, not a set-and-forget decision – Etinosa Agbonlahor
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    19 m
  • John Ferguson, founder of Hobart Gutter Guard Co., reveals how he built a $500K business from a simple side hustle through smart systems, delegation, and marketing mastery — achieving true freedom and success in business. (Episode 742 - John Ferguson)

    John Ferguson, founder of Hobart Gutter Guard Co., reveals how he built a $500K business from a simple side hustle through smart systems, delegation, and marketing mastery — achieving true freedom and success in business. (Episode 742 - John Ferguson)
    Nov 2 2025
    In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews John Ferguson, founder of Hobart Gutter Guard Co., shares his journey from working in community services to building a $500K lifestyle business. Starting as a side hustle in 2018, he grew the company through smart systems, clear SOPs, and delegation. By hiring a virtual assistant and automating operations, John reduced his workload to just two hours a week. After selling half the business, he now focuses on expanding the model across Australia. His story is a powerful example of how vision, structure, and marketing mastery can turn a small local business into a scalable success. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to John Ferguson, the hardest thing in growing a small business is the isolation and loneliness that come with being a solopreneur. He explained that working alone – especially on tasks like marketing, sales copy, and SEO—can feel isolating because there's no one to share wins or frustrations with. That lack of daily collaboration makes it challenging to stay motivated and balanced while managing all aspects of the business. What's your favorite business book that has helped you the most? John Ferguson mentioned that his favorite business book that helped him the most is "Sell Like Crazy" by Sabri Suby. He said it's the best sales book he's ever read, providing powerful insights into marketing, sales psychology, and conversion strategies. The book helped him sharpen his approach to attracting and converting customers, which played a key role in growing Hobart Gutter Guard Co. into a highly profitable business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? John Ferguson recommends listening to SEO and Google Ads podcasts to stay sharp on digital marketing, as these have been key in his business growth. He also listens to the Grow a Small Business Podcast and other interview-style shows to learn from real entrepreneurs' journeys. For learning, he prefers YouTube tutorials and audiobooks over formal courses, as they allow him to study while working or driving. Ferguson believes that consistent self-learning through podcasts and online resources is essential for any small business owner wanting to improve marketing, systems, and overall growth. What tool or resource would you recommend to grow a small business? John Ferguson recommends using a CRM and pipeline management tool as the most powerful resource for growing a small business. He believes having an all-in-one platform that combines lead tracking, automation, and communication can completely transform operations. Instead of juggling multiple apps, a single integrated system helps manage customers, streamline workflows, and improve response times, especially for service-based businesses. Ferguson credits this approach for saving him hours of manual work each week and making his business more efficient, scalable, and profitable. What advice would you give yourself on day one of starting out in business? John Ferguson's advice to his day-one self would be to keep everything simple — from the business model and offer to the systems and operations. He believes simplicity creates clarity, reduces stress, and makes scaling easier. Ferguson explained that many entrepreneurs overcomplicate their processes with unnecessary tools and jargon, which slows growth. His biggest lesson is that a simple, repeatable system and a clear vision are far more powerful than a complex setup, and that focusing on doing the basics exceptionally well is the real key to long-term success. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Keep your business simple, repeatable, and clear to create real growth — John Ferguson Freedom in business comes from systems, not endless hours of work — John Ferguson Success isn't about doing everything yourself, it's ...
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    43 m
  • QFF: Be Better, Be Well, Be Bold — Dylan Pargiter-Green's Journey to Building Bold Wealth: How Courage, Clarity, and Connection Helped Him Redefine Financial Success and Turn Purpose into Prosperity in Business & Life. (Episode 741 - Dylan Pargiter-Gr

    QFF: Be Better, Be Well, Be Bold — Dylan Pargiter-Green's Journey to Building Bold Wealth: How Courage, Clarity, and Connection Helped Him Redefine Financial Success and Turn Purpose into Prosperity in Business & Life. (Episode 741 - Dylan Pargiter-Gr
    Oct 30 2025

    QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!

    Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.

    Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!

    In this episode of Quick Fire Friday, host Amanda Jones interviews Dylan Pargiter-Green, founder of Bold Wealth, to explore how courage, clarity, and purpose can reshape the way we think about money and success. Dylan shares his journey from financial advisor to business owner, revealing how "Be Better, Be Well, Be Bold" became more than a tagline—it's a philosophy for life and growth. He opens up about helping clients find balance between building wealth and truly living well, while also reflecting on lessons from running a service-based business. From setting meaningful goals to rewarding yourself along the way, Dylan's insights remind entrepreneurs that real success isn't just about numbers—it's about fulfillment. Whether you're building a business or redefining your relationship with money, this conversation is a must-listen.

    Key Takeaways for Small Business Owners:

    Reward Yourself Along the Way – Don't wait until retirement to enjoy your hard work. Pay yourself fairly and appreciate the small milestones as your business grows.

    Set Clear Goals and Review Them Often – Reflect on your progress every few months. Identify what's working, fix what isn't, and keep your goals practical and measurable.

    Align Business and Personal Wealth – Your business should support your lifestyle and long-term wellbeing. Make financial choices that strengthen both areas together.

    Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?

    Build Genuine Relationships – Success in business comes from understanding people. Take time to know your clients' values, dreams, and priorities to create lasting trust.

    Embrace Change and the Unknown – You can't predict everything. Learn quickly from challenges, adapt with a positive mindset, and keep improving with every experience.

    Activity Breeds Success – Stay active and engaged. Say yes to opportunities, meet new people, and always keep learning—the more you do, the more success will follow.

    One action small business owners can take:

    According to Dylan Pargiter-Green, one action small business owners can take is to set aside dedicated time every six months to review both their business and personal goals. This reflection helps identify what's working, where improvements are needed, and ensures their business growth aligns with their personal wellbeing and financial security.

    Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time.

    Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇

    Quotable quotes from our special Grow A Small Business podcast guest:

    Activity breeds success—say yes to opportunities, keep learning, and growth will follow — Dylan Pargiter-Green

    Being bold means pushing yourself a little further every day to become better and live well — Dylan Pargiter-Green

    Real wealth isn't just about numbers; it's about living a life that feels truly meaningful — Dylan Pargiter-Green
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    22 m
  • From Coaching to Global LinkedIn Success: Andy Gwynn Shares How He Built Three Degrees Social into a Tech-Powered Brand Using AI, Smart Systems & Relentless Consistency to Help Small Businesses Grow Faster Than Ever. (Episode 740 - Andy Gwynn)

    From Coaching to Global LinkedIn Success: Andy Gwynn Shares How He Built Three Degrees Social into a Tech-Powered Brand Using AI, Smart Systems & Relentless Consistency to Help Small Businesses Grow Faster Than Ever. (Episode 740 - Andy Gwynn)
    Oct 26 2025
    In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Andy Gwynn, founder of Three Degrees Social, based in Málaga, Spain. Andy shares his inspiring journey from being a business coach to becoming a LinkedIn marketing expert, helping small business owners generate consistent leads and engagement through powerful digital strategies. He discusses how consistency, mindset, and leveraging technology have been key to his success, along with valuable lessons learned from franchising, scaling, and adapting to change. Andy's story is a great example of resilience, innovation, and the power of building meaningful connections online. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Andy Gwynn, the hardest thing in growing a small business is mastering sales and marketing. Many business owners struggle to effectively promote and sell their products or services, even when they offer great value. Andy believes that consistent marketing, clear systems, and the ability to adapt quickly are essential for sustainable growth. He also emphasizes that as a business scales, systemizing operations becomes one of the biggest challenges, requiring strong processes to support rapid expansion and maintain quality. What's your favorite business book that has helped you the most? According to Andy Gwynn, the business book that has helped him the most is "The E-Myth Revisited" by Michael Gerber. He explains that it taught him the importance of systemizing a business so it can run efficiently without relying solely on the owner. Andy also recommends "The Business Coach" by Brad Sugars, which aligns with his coaching background, and "Rich Dad Poor Dad" by Robert Kiyosaki, for shifting the mindset from simply working in a business to building one that creates long-term wealth and investment opportunities. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to Andy Gwynn, some of the best online learning resources for growing a small business include ChatGPT, YouTube, and the teachings of Russell Brunson, especially for improving webinars and sales strategies. He also values using platforms like LinkedIn for continuous learning and networking with experts in different industries. While Andy doesn't host his own dedicated podcast, he frequently shares insights through interviews and training content under his company, Three Degrees Social, helping business owners master LinkedIn marketing and digital growth strategies. What tool or resource would you recommend to grow a small business? According to Andy Gwynn, one of the best tools to help grow a small business is LinkedIn, especially when used strategically for sales and relationship building. He recommends using advanced LinkedIn features like Sales Navigator to identify ideal clients, automate outreach, and maintain consistent engagement. Andy also highlights the value of tools such as ChatGPT, Xero for bookkeeping, Dashlane for password management, and GoHighLevel for CRM and marketing automation. Together, these tools help small business owners save time, stay organized, and build meaningful connections that drive sustainable growth. What advice would you give yourself on day one of starting out in business? According to Andy Gwynn, the advice he would give himself on day one of starting out in business is to follow the system and get out of his own way. He admits that in the early days, he often let overconfidence and complacency lead to missed sales opportunities or inconsistent results. Andy emphasizes the importance of learning proven systems, sticking to them, and maintaining focus instead of constantly trying to reinvent the process. His key message is that success comes from discipline, structure, and trusting the process rather than relying solely on natural talent or intuition. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: ...
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    53 m
  • QFF: Trent Morgan, founder of Motivision, shares how he helps businesses transform burnout and misalignment into clarity, purpose, and high performance by aligning people, vision, and culture for stronger, motivated teams. (Episode 739 - Trent Morgan)

    QFF: Trent Morgan, founder of Motivision, shares how he helps businesses transform burnout and misalignment into clarity, purpose, and high performance by aligning people, vision, and culture for stronger, motivated teams. (Episode 739 - Trent Morgan)
    Oct 23 2025

    QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!

    Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.

    Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!

    In this episode of Quick Fire Friday, host Rob Cameron interviews Trent Morgan, founder of Motivision, shares how he helps businesses overcome burnout, poor accountability, and misaligned teams through leadership alignment and cultural transformation. He explains the importance of clarity, communication, and regular team check-ins to build trust and improve performance. Trent discusses real-world examples of companies that reduced turnover and reignited motivation by aligning people with purpose. He also highlights the impact of systems and structure in sustaining growth. His insights reveal why most business issues stem from a lack of clarity, not performance. Listeners will learn practical steps to create more connected and purpose-driven workplaces.

    Key Takeaways for Small Business Owners:

    Clarity is the foundation of success – Teams perform better when everyone knows their role, purpose, and what's expected of them.

    Alignment beats effort – Hard work alone doesn't guarantee results; aligning people, purpose, and systems creates real progress.

    Regular check-ins build strong culture – Simple habits like weekly huddles and monthly reviews keep teams connected and supported.

    Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?

    Leadership must focus on vision, not firefighting – Great leaders work on the business, not just in it, ensuring long-term stability.

    Reducing burnout increases productivity – When teams feel heard and supported, engagement rises and burnout drops significantly.

    Systems sustain performance – Businesses don't rise to goals—they fall to the level of their systems, so structure and rhythm are essential.

    One action small business owners can take:

    According to Trent Morgan, one action small business owners can take is to hold regular team check-ins or huddles to ensure everyone is aligned on goals, clear about their roles, and supported in their work — fostering stronger communication, trust, and accountability.

    Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time.

    Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇

    Quotable quotes from our special Grow A Small Business podcast guest:

    You don't rise to the level of your goals, you fall to the level of your systems — Trent Morgan

    When a team is misaligned, it's not a performance issue, it's a clarity issue — Trent Morgan

    Alignment turns chaos into clarity and teams into purpose-driven performers — Trent Morgan
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    14 m
  • From sending flowers to Russia to building an $11M global gift empire with a 120+ person team. Dmitriy Peregudov's story proves that patience, purpose, and people-first values are the keys to lasting success. (Episode 738 - Dmitriy Peregudov)

    From sending flowers to Russia to building an $11M global gift empire with a 120+ person team. Dmitriy Peregudov's story proves that patience, purpose, and people-first values are the keys to lasting success. (Episode 738 - Dmitriy Peregudov)
    Oct 21 2025
    In this episode of Grow a Small Business, host Troy Trewin interviews Dmitriy Peregudov, founder of Gift Baskets Overseas, shares his inspiring 28-year journey from sending flowers to loved ones in Russia to leading an $11M global gifting company with 120+ team members. He talks about building a business rooted in patience, perseverance, and people-first values. Dmitriy discusses how focusing on customer experience and team culture fueled long-term success. He also explains the role of SEO and AI in modern marketing and why brand trust matters more than ever. From overcoming fraud challenges to achieving a 64% Net Promoter Score, his story highlights sustainable growth and resilience. A must-listen for entrepreneurs who believe slow, steady, and thoughtful growth wins the race. Other Resources: An easy way to measure if your customers love you in 21 minutes – use the Net Promoter Score (NPS). And it's FREE. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Dmitriy Peregudov, the hardest thing in growing a small business is having the patience and perseverance to push through the early, slow stages while learning things outside your comfort zone. He explains that growth often requires focusing on areas you don't enjoy, making tough decisions, and knowing when to let go and replace yourself in certain roles. Understanding every part of the business—even the ones you're not good at—is essential, because only then can you hire the right people and build a strong foundation for long-term success. What's your favorite business book that has helped you the most? Dmitriy Peregudov's favorite business books include Further, Faster by Bill Flynn, which provides clear frameworks for business growth, and Delivering Happiness by Tony Hsieh, which inspired him to build a people-first company culture. He also recommends The Five Types of Wealth by Sahil Bloom for understanding balance in life and business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Dmitriy recommends the Harvard Business Review (HBR) Podcast for case studies and expert discussions, and Lex Fridman's Podcast for deep, thought-provoking conversations that go beyond business into leadership and innovation. He also appreciates podcasts like Built to Sell Radio for real-world entrepreneurship lessons. What tool or resource would you recommend to grow a small business? He highly recommends HubSpot, calling it a game-changer for small businesses. From marketing automation to CRM and workflow management, it helped his team streamline communication, improve sales processes, and enhance customer relationships. What advice would you give yourself on day one of starting out in business? According to Dmitriy Peregudov, the advice he would give himself on day one of starting out in business is simple yet powerful — "Just do it." He believes that too many entrepreneurs hesitate, overthink, or wait for the perfect moment, but real growth happens only through action. Taking the first step, learning from mistakes, and adapting along the way are far more valuable than waiting for ideal conditions that may never come. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success in business comes from patience, perseverance, and focusing on what truly matters — Dmitriy Peregudov Growth isn't always about getting bigger, it's about getting better with every challenge — Dmitriy Peregudov The best way to build a loyal customer is to fix their problem so well they never forget you — Dmitriy Peregudov
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    52 m
  • From Couch to 7-Figure Profit: Petar Lackovic, Founder of The Sales Institute of Australia, Reveals How 85% of His Clients Raise Prices with Confidence, Boost Conversions, and Build Unstoppable Profit-Driven Sales Systems. (Episode 737 - Petar Lackovic)

    From Couch to 7-Figure Profit: Petar Lackovic, Founder of The Sales Institute of Australia, Reveals How 85% of His Clients Raise Prices with Confidence, Boost Conversions, and Build Unstoppable Profit-Driven Sales Systems. (Episode 737 - Petar Lackovic)
    Oct 19 2025
    In this episode of Grow a Small Business, host Troy Trewin interviews Petar Lackovic, founder of The Sales Institute of Australia. Petar shares his remarkable journey from sleeping on a couch to running a lean, 7-figure profit business that helps entrepreneurs master sales and pricing with confidence. He reveals how 85% of clients in his Convert Club raise prices and boost conversion rates within just weeks and months. Petar opens up about his early struggles, leadership lessons, and how simplifying sales systems transformed his business growth. Tune in to learn practical, real-world lessons from a real and down to earth entrepreneur who's worn every hat on his journey Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Petar Lackovic, the toughest part of growing a small business is getting out of your own way. Many entrepreneurs unknowingly block their own progress by being stubborn, not acting quick enough, overthinking, or avoiding new learnings needed to succeed. He emphasizes the importance of self-awareness – identifying weaknesses, gaining new skills, and focusing on the "best next step." Petar believes true growth happens when business owners let go of ego, stay adaptable, and take consistent, forward-moving action. What's your favorite business book that has helped you the most? Petar Lackovic says the business book that helped him the most in his early days is "The E-Myth" by Michael E. Gerber, as it completely changed how he viewed entrepreneurship. The book taught him the power of creating systems and processes so a business can operate independently of its owner. It helped him shift his mindset from working in the business to working on it, allowing for sustainable growth and long-term success. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Petar Lackovic recommends learning from podcasts and resources that focus on sales mastery and business growth. He's featured on shows like Super Obvious with James Tuckerman and Inspiring Business for Good, where he shares insights on converting leads, mastering sales language, and understanding the stages of entrepreneurship. For structured learning, his Reverse Selling Method™ Cheat Sheet and his Reverse Selling Method™ Short Course is available through his Globally award winning program CONVERT Club™ and offers practical frameworks to help business owners boost conversions, increase speed of sale, raise prices confidently (charging your true worth), and build strong, repeatable sales systems. What tool or resource would you recommend to grow a small business? Petar Lackovic recommends the Reverse Selling Method™ as the most powerful tool to grow a small business's revenue and cashflow. This framework helps business owners transform how they sell by shifting from chasing clients to attracting them through trust and clarity. It focuses on lowering buyer resistance, framing conversations around customer needs, being seen as the prize in the sales conversation and having customers buying from you instead of you feeling you're selling to them by creating a repeatable, scalable sales system that drives consistent results. By mastering this method, entrepreneurs can boost conversions, increase prices confidently, and build long-term customer relationships without relying on pushy sales tactics. What advice would you give yourself on day one of starting out in business? Petar Lackovic says the advice he'd give himself on day one of starting out in business is simple: keep moving forward. He believes success isn't about having all the answers from the start but about taking consistent steps, learning, and adapting along the way. Even when things feel uncertain or difficult, progress - no matter how small - builds momentum and clarity. His message is that everything works out if you stay focused, keep learning/outgrowing yourself, and never stop moving forward. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey....
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    50 m
  • QFF: From AI to Empathy: Stephen Sakach, Founder of Zero Company & AI CMO.io, Reveals How Emotional Connection, Purpose-Driven Marketing, and His 'Bliss Business' Philosophy Are Redefining the Future of Modern Brand Growth. (Episode 736 - Stephen Saka

    QFF: From AI to Empathy: Stephen Sakach, Founder of Zero Company & AI CMO.io, Reveals How Emotional Connection, Purpose-Driven Marketing, and His 'Bliss Business' Philosophy Are Redefining the Future of Modern Brand Growth. (Episode 736 - Stephen Saka
    Oct 16 2025

    QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!

    Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.

    Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!

    In this episode of Quick Fire Friday, host Amanda Jones interviews Stephen Sakach, Founder of Zero Company and AI CMO.io, to explore how empathy and purpose can transform modern marketing. Stephen shares his groundbreaking "Bliss Business" philosophy—building love into scalable systems—and explains how emotional connection drives brand loyalty and long-term success. From integrating AI with authentic storytelling to creating marketing that truly feels human, this conversation uncovers how businesses can grow with both heart and strategy.

    Key Takeaways for Small Business Owners:

    Build Emotional Connections: Brands that connect emotionally with customers enjoy higher loyalty and up to 300% greater lifetime value.

    Lead with Purpose: Defining your business's "why" gives meaning to your work and helps attract engaged employees and ideal clients.

    Adopt the Bliss Philosophy: Build Love Into Scalable Systems—turn random acts of kindness into structured habits within your business culture.

    Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?

    Use AI with Intention: Leverage AI tools to save time and enhance creativity, but ensure your message stays authentic and human-centered.

    Create Surprise and Delight: Small, thoughtful gestures toward customers can foster emotional bonds and brand differentiation.

    Empathy = Profitability: Data shows empathetic businesses not only build trust but also outperform competitors financially.

    One action small business owners can take:

    According to Stephen Sakach, one action small business owners can take is to build love into scalable systems – find small, meaningful ways to infuse empathy, care, and purpose into everyday business processes so that kindness and connection continue to thrive, even when you're not directly involved.

    Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time.

    Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇

    Quotable quotes from our special Grow A Small Business podcast guest:

    Marketing isn't just about selling—it's about creating emotional connections that make people feel seen and valued — Stephen Sakach

    Build love into scalable systems so kindness becomes part of your company's DNA, not just a random act — Stephen Sakach

    AI should help us become better humans, not replace what makes us human — Stephen Sakach
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    20 m