In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham bring together humor, insight, and practical business wisdom.

They delve into essential topics for business growth, avoiding industry jargon, and understanding the real value your business offers beyond just features.

From the surprising qualities of buttermilk and kefir to the common marketing mistakes small business owners make, this episode is both entertaining and enlightening.

Tune in as they discuss the importance of solving real client problems and get a sneak peek into Cory’s new book, Positioned for Growth™—the ultimate guide to transforming your business.

Key Takeaways:

• Ditch the jargon—use plain language to communicate clearly.
• Focus on benefits, not just features, to address customer needs.
• Effective marketing starts with understanding and articulating the problems you solve.
• Continually refreshing your marketing strategy is crucial to staying competitive.
• Passion for your business is important, but it must align with solving client problems.

Credits: Hosted by: Cory Mosley and Lon Graham Produced by: Willie H. Disclaimers

In this episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham dive deep into the world of marketing, offering valuable insights for business owners aiming for growth.

After a summer break, they’re back with their signature mix of engaging conversation, expert wisdom, and practical advice.

Whether you're a seasoned entrepreneur or just starting out, this episode equips you with essential tools to capture and retain customer interest in a competitive market.

Main Takeaways:

• Mobile-Friendly Websites: Ensure your website is optimized for mobile users to enhance accessibility and user experience.
• Consistent Brand Messaging: Maintain consistency in your marketing to build credibility and confidence with potential clients.
• Investing in Quality Marketing: High-quality marketing support can make a significant difference in your business growth.
• Customer Journey Mapping: Understand and optimize the journey from initial interest to post-purchase to improve customer retention.
• Brand Consistency: Map out customer interactions to ensure a consistent brand experience across all touch-points.

Call to Action: Don't let overlooked marketing details cost you potential customers. Use the insights from this episode to audit and refine your marketing strategies.

Ensure your business stands out and resonates with your audience. Tune in, take notes, and make the necessary adjustments for a successful future.

Credits:

• Hosts: Cory Mosley and Lon Graham, providing the insights you need to grow your business.
• Producer: Willie H.

Disclaimers

Show Notes:

In this episode of the Grow Business Podcast, Cory Mosley is joined by special Guest Co-Host Dr. Delatorro McNeal II, CSP, CPAE, for a powerful conversation you won’t want to miss.

Infused with humor and raw insights, they dive into a critical topic for entrepreneurs and business leaders: burnout.

You'll discover the five tell-tale signs of burnout, why it's crucial to distinguish it from mere overwhelm, and practical strategies to prevent and combat this pervasive issue.

Whether you're on the brink of burnout or just looking to stay energized, Cory and Dr. Delatorro are here to drop some serious knowledge.

Bullet Points:

• Five signs of burnout among business owners, including chronic fatigue, insomnia, decreased productivity, loss of enthusiasm, emotional exhaustion, and detachment.
• Distinguishing between burnout and overwhelm.
• Strategies for prevention and recovery, emphasizing the importance of taking meaningful breaks, managing workloads, and revisiting passion for one's business.
• Discussions on the relevance of personal anecdotes and humor in addressing serious topics like burnout.
• Insights on the broader impact of burnout on personal and professional life.

Disclaimers

Show Notes:

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham take on the fiery debate surrounding the role of college degree requirements in the job market under the people pillar of business growth.

From personal anecdotes to the hard truths of the industry, this episode challenges the status quo, urging businesses to rethink their hiring criteria in favor of skills and experience over formal education.

Tune in for a candid, insightful exploration of how flexibility in job requirements can unlock untapped talent and drive growth.

Bullet Points:

• Many top companies like Google, Apple, and Tesla have dropped college degree requirements, indicating a shift towards valuing skills and experience more.
• Insisting on degrees can limit the talent pool, ignore relevant experience, and slow down the hiring process.
• Specialized skills and practical experience often outweigh the need for a formal degree in today's job market, especially for roles like software developers, salespersons, and project managers.
• Real-world stories and statistics support the argument for focusing on competencies rather than academic achievements.
• Businesses can benefit from a more inclusive approach by attracting a wider range of qualified candidates, potentially increasing loyalty and reducing turnover.

Disclaimers

Show Notes:

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive back into the continuation of last week’s conversation of luck, gut feelings, and their impact on business success.

Join us as we venture into the less discussed, but equally vital aspects of relying on luck in business and beyond.

Don't worry if you missed the first part—it's all recorded, so you can easily catch up before jumping into this engaging discussion.

Bullet Points:

• Luck and gut instinct, while having their pros, come with a set of cons like unpredictability, bias, and missed opportunities for learning.
• Intuition can lead to inconsistent decision-making, overlooking crucial data, and mismanaging financial resources.
• Relying solely on gut feelings can also lead to ignoring valuable expertise and advice, limiting scalability and efficient management.
• Trusting in luck can foster overconfidence, sidelining the importance of strategic planning and careful risk assessment.
• Balancing intuitive decision-making with robust data analysis could be the golden middle path to navigating business challenges effectively.

Disclaimers

Show Notes:

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into the intriguing topic of luck, gut feelings, and their impact on business success.

From serendipitous encounters to last-minute decisions that lead to significant breakthroughs, this episode uncovers the mysterious role of intuition in the business world.

Whether you're a seasoned entrepreneur or just starting, prepare to explore the pros and cons of following your gut and counting on luck in your business journey.

Bullet Points:

• Unexpected opportunities can arise from luck or gut feelings, driving business growth.
• Quick decision-making based on intuition can lead to seizing these opportunities swiftly.
• Building valuable relationships often stems from serendipitous meetings, fostering long-lasting partnerships.
• Innovative solutions and creative ideas may come from trusting your gut instincts.
• Market timing can be crucial; luck plays a role in launching products or services when demanding high.
• Resilience and adaptability in the face of unforeseen events can provide unexpected resources or support.
• Attracting exceptional talent could be a result of lucky encounters, enhancing the success of your business.

Disclaimers

Show Notes:

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham deep dive on the pros and cons of regularly updating your business plans.
Whether you're an established entrepreneur or a curious mind, this episode is your ticket to understanding the balance between strategic planning and the agile adaptation to market dynamics.
Join us for a rollercoaster ride of humor, wisdom, and everything in between – only on the Grow Business Podcast.

Bullet Points:

• Emphasis on the importance of staying updated with business plans to navigate market changes efficiently.

• Critical discussion on adapting business strategies to technological advancements and emergent trends.

• Anecdotes and personal insights that bridge the gap between theory and real-life entrepreneurial challenges.

• The humorous yet profound discourse on the implications of sudden wealth and maintaining authenticity in personal and professional growth.

• Examination of how strategic planning influences operational efficiency, decision-making, and risk management within a business context.

• An engaging dialogue on the significance of aligning team objectives with evolving business goals for seamless progress.

Disclaimers

Show Notes:

In this episode of the Grow Business Podcast, Cory Mosley and Special Guest Co-Host, Barbara H. Smith, dive into a world where communication bridges generations within the small business landscape.

This episode is your golden ticket to mastering the art of communication across generational divides within your small business.

From leveraging expert insights on internal team synergy to embracing diverse communication styles, we're diving deep into strategies that will unite your team, regardless of the age gap.

Get ready for a blend of expertise, humor, and valuable takeaways that promise to revitalize your business communication strategies.

Bullet Points:

• Embrace diverse communication styles to enhance team interaction and productivity.

• Recognizing the importance of inclusivity in fostering a positive and collaborative workplace culture.

• Understanding generational preferences in communication and adapting strategies accordingly.

• The significance of asking, seeking, and knocking (ASK) in building a cohesive team environment.

• Leverage technology to bridge the communication gap between different generations.

• Nurturing an environment where every team member, including freelancers and virtual assistants, feels valued and heard.

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