Episodios

  • 251. The Shifts That Will Create a Breakthrough Year in Your Consulting Business
    Jan 1 2026

    The Shifts That Will Create a Breakthrough Year in Your Consulting Business

    A breakthrough year doesn’t come from working harder, getting luckier, or finding the perfect strategy. It comes from changing how you think and operate as a business owner.

    In this episode, Melisa walks you through why most consultants never experience a true breakthrough year. Not because they’re incapable, but because they keep running their business from the same mental operating system that created their current results.

    If you’ve hit a plateau or you keep setting bigger goals without seeing meaningful change, this episode will challenge how you think about value, demand, time, revenue, and money itself.

    Join in as Melisa breaks down the five specific mindset shifts that create real momentum.

    This isn’t motivational fluff. These are practical shifts that change how you make decisions, how you price, how you sell, and how you protect your capacity.

    A breakthrough year is available to you. But it requires you to stop thinking like a do-er and start thinking like the business owner you already are.

    What you will learn in this episode:

    • [03:45] Why breakthroughs rarely happen and what actually creates them
    • [07:10] The role emotional capacity plays in achieving bigger goals
    • [12:30] Shift #1. Moving from effort-based value to outcome ownership
    • [15:10] Shift #2. Creating demand instead of waiting for it
    • [18:45] Shift #3. Reframing revenue from income replacement to a revenue engine
    • [22:30] Shift #4. Protecting capacity instead of filling the calendar
    • [26:15] Shift #5. Using money as a strategic tool, not a personal expense
    • [30:10] The three steps to put this episode into action immediately

    Tune in to Episode 251 to understand the mindset shifts required to create a breakthrough year that supports both higher revenue and a better life.

    Mentioned Resources

    1. Companion Resources: Download the Independent Consultant's 12-Month Plan Template www.icyearlyplan.com & Melisa’s Business Brain Journal https://www.growthatlas.solutions/
    2. Full Show Notes: https://shownotes.melisaliberman.com/episode-251
    3. Melisa’s Books, Planners & Journals: https://linktr.ee/melisaliberman
    4. Mentioned in this Episode:
      1. Join the 2026 Lead Gen Sprint, http://www.consultantsprint.com/
      2. Episode 200 - What's Possible for your Consulting Business, https://shownotes.melisaliberman.com/episode-200/#more-2584

    Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

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    35 m
  • 250. How to Plan 2026 Like a Business Owner (Not as a Consultant)
    Dec 25 2025

    There’s a planning trap consultants fall into every year, and it has nothing to do with effort, motivation, or follow-through.

    You put hours into planning. You set goals, map out your year, and feel clear when you close your notebook.

    Yet despite your best efforts, months later your business looks the same. Revenue hasn’t grown the way you expected, you struggle to create pipeline control, and the plan feels like it never really mattered.

    In Episode 250, Melisa explains why this happens. She breaks down the planning trap that turns well-intentioned plans into little more than busywork.

    She walks through the four most common planning mistakes consultants make—not as personal failures, but as predictable outcomes of thinking like the doer instead of the business owner responsible for driving work into the business.

    This episode isn’t about working harder or creating better task lists. It’s about understanding why your planning hasn’t changed results and how to build a plan that actually drives your business forward, to hit (and even exceed) your goals this year.

    If you’ve ever:

    • Put serious time into planning but seen little change in your business
    • Set goals that didn’t move the needle on revenue, pipeline, or workload
    • Finished the year wondering why things felt busy but not meaningfully different

    This episode will reset how you approach planning and what a plan should actually do.

    In this episode, you’ll learn:

    • [03:12] The four planning mistakes that make plans ineffective
    • [08:44] Why underperformance and feast-or-famine cycles are usually planning problems, not execution problems
    • [18:55] A five-step framework for planning like a business owner, including building revenue and lead strategies that actually work
    • [28:42] How to implement, evaluate, and adjust your plan so it continues to drive results

    Episode 250 is a milestone and a reset. If you want planning time to create recognizable changes in your business, this episode shows you how to make it happen.

    Mentioned Resources

    1. Companion Resource: Download the Independent Consultant's 12-Month Plan Template, www.icyearlyplan.com
    2. Full Show Notes: https://shownotes.melisaliberman.com/episode-250
    3. Melisa’s Books, Planners & Journals: https://linktr.ee/melisaliberman
    4. Related Podcast Episode: Episode 176 - Set a Compound Goal for Sustainable Consulting Business Growth, https://shownotes.melisaliberman.com/episode-176/#more-2463

    Mentioned in this Episode: Join the 2026 Lead Gen Sprint http://www.consultantsprint.com/


    Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

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    38 m
  • 249. How to Think About Business Investments for Next Year as an Independent Consultant
    Dec 18 2025

    As an independent consultant, you’re your own investor of time, money, and attention. But are you investing at the level of your goals, or are you treating your business like a paycheck?

    In this episode, Melisa unpacks how to approach business investments for the coming year with a CEO mindset, not an employee mindset. She breaks down the five-step strategy to build a clear, aligned investment plan and highlights the most common (and costly) mistakes consultants make when it comes to investing in their business.

    You’ll hear Melisa share personal stories (including a rookie mistake with her new product launch) and walk you through how to evaluate the real ROI of an investment, beyond just dollars in or out.

    If you’re deciding where to invest in 2026 or wondering if you even should, this episode will give you the tools to make those decisions like a business owner, not just a billable resource.

    What you will learn in this episode:

    [05:34] The difference between investments and expenses and how to reframe how you think about each
    [09:15] Why not investing is the #1 mistake that stalls your consulting business
    [12:26] The “employee mindset” traps that keep you stuck recreating a corporate paycheck
    [17:00] A 5-step strategy for building your investment plan for the year ahead
    [24:30] How to evaluate investments based on ROI, not fear and make decisions more quickly
    [27:52] Why making investment decisions isn't about affordability, it's about commitment and resourcefulness

    Tune in to Episode 249 for practical tools and mindset shifts that will help you make smart, strategic investments and unlock your next level as an independent consulting business owner.

    Mentioned Resources

    1. Companion Resource: Quarterly Business Planner
    2. Full Show Notes: https://shownotes.melisaliberman.com/episode-249
    3. Melisa’s Books, Planners & Journals: https://linktr.ee/melisaliberman
    4. Related Podcast Episode: ️Episode 155 - Choosing the Best Strategy for Your Stage of Business Growth, https://shownotes.melisaliberman.com/episode-155/#more-2153
    5. Join the 2026 Lead Gen Sprint, http://www.consultantsprint.com/

    Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

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    31 m
  • 248. The Anti-Pitch: How to Sell Consulting Without Selling
    Dec 11 2025

    If your consulting prospects aren’t turning into paid work, it’s not because your pitch needs work.

    Pitching, or thinking you need to pitch, is the real problem.

    This episode breaks down the “Anti-Pitch” consulting sales approach, a simple conversation structure that helps you convert high-value consulting engagements without selling, convincing, or performing.

    No pitch decks. No sales presentations. Just a process that positions you as the advisor clients want to engage.

    If your discovery calls feel like job interviews or you catch yourself trying to prove your value, this episode shows you how to shift into a process that helps clients understand the real problem, the impact, and the best path forward. When you run a conversation this way, clients experience your value, and don’t need it to be explained.

    What you will learn in this episode:
    [04:50] Why refining your pitch often works against you
    [10:40] The common helpful move that unintentionally breaks trust
    [18:10] The four part Anti-Pitch framework
    [25:45] How to co create a solution with the client
    [30:00] How to guide decisions without pushing or chasing
    [35:00] How this approach shortens your sales cycle and improves your win rate

    Listen to Episode 248 to start leading consulting conversations that convert while strengthening your confidence, clarity, and positioning.

    Mentioned Resources

    1. Companion Resource: www.icpricing.com
    2. Full Show Notes: https://shownotes.melisaliberman.com/episode-248
    3. Melisa’s Books, Planners & Journals: https://linktr.ee/melisaliberman
    4. Related Podcast Episode: ️Episode 149 - Pitching Your Consulting Services, https://shownotes.melisaliberman.com/episode-149-pitching-your-consulting-services/#more-1901
    5. Mentioned in this Episode:Join the waitlist for the 2026 Lead Gen Sprint, http://www.consultantsprint.com/

    Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

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    36 m
  • 247. The Secret to an Overflowing Consulting Pipeline with Kim Andrews
    Dec 4 2025

    If you think your consulting pipeline only grows with more time, more effort, or a perfectly refined niche, this episode will show you a different path.

    Kim Andrews, a leadership consultant and executive coach for nonprofit CEOs, joins Melisa to share exactly how she built a thriving, in-demand consulting business.

    She breaks down the simple systems she uses to generate steady, high-quality leads while running a busy life as a parent and business owner.

    You’ll hear how Kim went from accidental consultant to trusted expert in her niche, and how she created consistent demand through targeted outreach, relationship-building, speaking opportunities, and her new podcast.

    She also walks through the mindset shifts that made all of this feel doable, sustainable, and repeatable.

    This conversation gives you a front-row seat to what a healthy consulting pipeline actually looks like and how to build one without overcomplicating the process.

    What you will learn in this episode:
    [12:45] How to get traction in a niche without overanalyzing or getting stuck in indecision
    [15:14] The lead generation strategy that opened the door to dozens of conversations with ideal clients
    [18:45] Why specificity in your outreach increases referrals and decision-maker conversations
    [21:04] How Kim uses speaking engagements and webinars to build visibility with aligned partners
    [30:00] The real way to manage lead generation with limited time (especially as a parent and business owner)
    [35:10] How Kim’s podcast supports business development and what’s made it a sustainable tool
    [40:22] The mindset shift that turned lead gen into a repeatable habit

    Tune in to Episode 247 for practical, real-world strategies that help you create predictable demand in your consulting business without guesswork or unnecessary complexity.

    Mentioned Resources

    1. Companion Resource: https://assessments.melisaliberman.com/lead-gen
    2. Full Show Notes: https://shownotes.melisaliberman.com/episode-247
    3. Melisa’s Books, Planners & Journals: https://linktr.ee/melisaliberman
    4. Related Podcast Episode: ️Episode 211 - How to Use a Podcast to Land Consulting Clients, https://shownotes.melisaliberman.com/episode-211/#more-2659
    5. Mentioned in this Episode:
      1. Join the waitlist for the 2026 Lead Gen Sprint, http://www.consultantsprint.com/
      2. Connect with Kim:
        1. Kim Andrews | LinkedIn
        2. Kim Andrews Coaching
      3. Listen to Kim’s Podcast: Lead Through It with Kim and Jada - Podcast

    Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

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    50 m
  • 246. The 10 Surprising Relationships That Grow Your Consulting Business
    Nov 27 2025

    Independent consulting is a relationship business, but most consultants only focus on a few obvious ones. That leaves untapped opportunity on the table.

    In this episode, you’ll learn the ten relationship types that directly influence your pipeline, your revenue, and your long-term growth.

    Some are familiar, like client and channel relationships. Others are the hidden drivers most consultants never think about, such as your relationship with your time, your goals, your expertise, and even your business model.

    This isn’t about being more social or more outgoing. It is about strengthening the specific relationships that create leverage, predictability, and growth.

    You’ll learn how to assess where each relationship stands today, identify which ones are holding your business back, and prioritize the few that will create the greatest impact in the next ninety days.

    If you want a more profitable, sustainable, and aligned consulting business, this episode will show you exactly where to focus next.

    What you will learn in this episode:
    [06:30] The four external relationships that drive demand, pricing power, and delivery leverage.
    [13:50] The three strategic clarity relationships you must build with your goals, your future self, and your ideal client persona.
    [29:45] How internal relationships like time, money, and your own expertise either accelerate or stall your growth.
    [42:00] A simple prioritization method to identify which relationships need your attention now, and how to start small.

    Tune in to Episode 246 for tools you can implement immediately to deepen the right relationships and unlock new growth as an independent consultant.

    Mentioned Resources

    1. Independent Consultant’s Business Health Assessment: www.icassessment.com
    2. Full Show Notes: https://shownotes.melisaliberman.com/episode-246/
    3. Melisa’s Books, Planners & Journals: https://linktr.ee/melisaliberman
    4. Related Podcast Episode: ️Episode 123 – A Simple Strategy to Revive The Relationships You’ve Neglected In Your Network, https://shownotes.melisaliberman.com/episode-123/
    5. Mentioned in this Episode:
      1. Join the waitlist for the 2026 Lead Gen Sprint, http://www.consultantsprint.com/
      2. The Best CRM for Consultants,

    Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

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    49 m
  • 245. Sustainable Lead Generation That Works for Consultants
    Nov 20 2025

    Is it possible for lead generation to be sustainable for independent consultants who are wearing so many hats in their businesses?

    What does a sustainable lead generation process look like?

    In this episode, Melisa breaks down why so many consultants fall into the start/stop lead generation cycle and end up creating feast or famine in their businesses. It’s because their lead generation strategy, routines, and mindset are not sustainable.

    You’ll learn why outsourcing or automating your lead gen isn't a silver bullet, and what you need before you consider those options.

    Plus, Melisa walks through five key components of a lead gen system that doesn’t burn you out or leave you guessing whether you’re doing enough.

    What you will learn in this episode:

    [07:45] Why lead generation often feels unsustainable, and why it’s not a time issue
    [14:22] The #1 question keeping consultants stuck in feast-or-famine and how to answer it
    [17:30] The 3 essential “modes” of lead generation (and how to shift between them)
    [25:14] How to make lead generation easier through inbound systems
    [28:00] Why managing your mind is the most overlooked part of consistent lead gen

    If your lead gen strategy feels inconsistent, unclear, or completely nonexistent, this episode will show you how to simplify it, sustain it, and make it work with the rest of your business.

    Mentioned Resources

    1) Companion Resource: The Consultant's Lead Gen Effectiveness Scorecard

    2) Full Show Notes: https://shownotes.melisaliberman.com/episode-245/

    3) Melisa’s Books, Planners & Journals: https://linktr.ee/melisaliberman

    4) Related Podcast Episode:

    1. Episode 244 - The Real Reason Your Consulting Pipeline Isn’t Predictable
    2. Episode 156 - The 3 Lead Generation Modes for a Consulting Business Pipeline

    5) Mentioned in this Episode: Join the waitlist for the 2026 Lead Gen Sprint

    Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

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    37 m
  • 244. The Real Reason Your Consulting Pipeline Isn’t Predictable
    Nov 13 2025

    If you’ve ever felt like your pipeline is out of your control, this episode is for you.

    It’s common for independent consultants to think an unpredictable pipeline is just “how this works.” But that belief keeps them stuck in feast or famine, working with clients who underpay, don’t fully value their expertise, and leave their skills underused.

    In Episode 244, Melisa reveals what’s really going on beneath a stop-and-start pipeline and how to create consistency that lasts, no matter the market or your bandwidth.

    This episode breaks down the three root causes of pipeline unpredictability (none of which are the market, your niche, or your availability) and walks you through the Predictability Formula Melisa teaches inside her Lead Gen Sprint.

    She also challenges a common consulting mindset: waiting to work on pipeline until you need leads. That cycle is not sustainable. You’ll walk away from this episode with a clear framework to break it.

    What you will learn in this episode:

    [06:58] Why most consultants misdiagnose pipeline issues, and how those false narratives keep you from creating sustainable lead flow.
    [10:12] The three true root causes of unpredictability (hint: it’s not external, it’s operational).
    [15:22] The Predictability Formula: mindset, system, and measurement, and how to apply it in your business.
    [24:55] A quick self-check to audit how predictable your pipeline really is and how to fix the gaps.

    Tune in to Episode 244 for practical ways to build a reliable, repeatable lead generation process that runs like a system, not a hope-and-pray cycle.


    Mentioned Resources

    1) Companion Resource: The Consultant's Lead Gen Effectiveness Scorecard

    2) Full Show Notes: https://shownotes.melisaliberman.com/episode-244/

    3) Melisa’s Books, Planners & Journals: https://linktr.ee/melisaliberman

    4) Related Podcast Episode: Episode 236 – Why Your Pipeline Isn’t Filling (And It’s Not What You Think)

    5) Mentioned in this Episode:

    1) Join the waitlist for the 2026 Lead Gen Sprint

    2) OnePageCRM


    Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

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    31 m
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