Episodios

  • Proven Strategies for Marketing PI Legal Services New boost with Chad Celi

    Proven Strategies for Marketing PI Legal Services New boost with Chad Celi
    Aug 9 2024
    Welcome to episode 239 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chad Celi. Chad, a two-time bestselling author, has garnered national attention with appearances on NBC's Today Show and features in Forbes Magazine. He founded a marketing agency grounded in the principles of the renowned marketing consultant Jay Abraham, who has experience in over 119 different industries. After successfully selling his agency a few years ago, Chad now exclusively works with personal injury law firms under the brand ChadGPT, providing AI and alternative marketing ideas. He is dedicated to combating boredom in law firm marketing, with a client list that includes notable personal injury attorneys such as Mike Morse, Darryl Isaacs, Gordon McKernan, James Scott Farrin, Richard Harris, Scott Monge, and Jacoby & Meyers. What you’ll learn about in this episode: 1. Take Away: * Subtopic * Subtopic 2. Take Away: * Subtopic * Subtopic 3. Take Away: * Subtopic * Subtopic 4. Take Away: * Subtopic * Subtopic 5. Take Away: * Subtopic * Subtopic Resources: http://www.chadgpt.law/
    https://www.linkedin.com/in/444chadceli/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    36 m
  • Benefits of Implementing AI in Legal Research with Jim Sullivan

    Benefits of Implementing AI in Legal Research with Jim Sullivan
    Aug 2 2024
    Welcome to episode 238 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jim Sullivan, founder of eDiscovery AI.

    With over a decade of experience consulting on predictive coding and analytics use, he has a passion for analytics and calculates recall and precision metrics in his sleep. His life is a non-stop adventure of trying to find better ways to solve problems. What you’ll learn about in this episode:
    1. AI in Document Review:
    • Automation of document review for relevance in legal cases
    • AI's ability to understand context, sentiment, and sarcasm
    2. Application and Efficiency:
    • Versatility in reviewing text, images, and audio files
    • Cost-effective model accessible to both large and small firms
    3. AI Adoption and Security Concerns:
    • Gradual adoption by larger firms with proof of concept and security audits
    • Importance of data privacy and confidentiality
    4. AI Beyond eDiscovery:
    • Assistance in drafting legal documents and conducting research
    • AI as a tool to enhance efficiency without replacing lawyers
    5. Advice for Lawyers:
    • Encouragement to experiment with AI tools like chat GPT
    • AI's role in automating repetitive tasks and allowing lawyers to focus on strategy and analysis
    Resources: https://thebookonaidocreview.com/
    https://www.facebook.com/people/EDiscovery-AI/100092870051403/
    https://twitter.com/ediscoveryai
    https://www.linkedin.com/in/sullivan9999/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    27 m
  • Nationwide Expert Support for Law Firms with Michael Talve

    Nationwide Expert Support for Law Firms with Michael Talve
    Jul 26 2024
    Welcome to episode 237 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Talve, CEO of Expert Institute A leader in legal tech that provides law firms with data and intelligence on expert witnesses and significant litigation concerns. Under his stewardship, Expert Institute has played a pivotal role in some of the most important cases of the past decade - totaling more than $300B in verdicts and settlements. Expert Institute has grown to become one of the foremost businesses dedicated to partnering with leading plaintiff firms. The company has been involved in high-profile matters ranging from Camp Lejeune to opioid litigation, to numerous mass shooting incidents, and more recently, Boeing airplane investigations, and thousands of single claimant cases each month. What you’ll learn about in this episode: 1. Expert Matching
    • The Expert Institute meticulously analyzes data and information to match lawyers with the best subject matter experts for their specific case needs.
    • They consider professional accolades, experiences, credentials, and past litigation records to ensure expert suitability.
    2. Radar Product
    • The Expert Institute offers Radar, a product providing real-time research on opposing experts.
    • Radar allows lawyers to thoroughly investigate opposing experts, offering valuable insights and continuously updated information.
    3. Early Case Evaluation
    • The Expert Institute provides early case evaluations by doctors to determine case viability.
    • This early evaluation helps lawyers efficiently assess the worthiness of a case, saving time and resources.
    Resources: https://www.expertinstitute.com/about/our-team/michael-talve/
    https://www.facebook.com/TheExpertInstitute/
    https://twitter.com/expertinst?lang=en
    https://www.linkedin.com/in/michael-talve-03aaa12/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    14 m
  • The Power of Daily Huddles in Law Firms with Eric Stevenson

    The Power of Daily Huddles in Law Firms with Eric Stevenson
    Jul 19 2024
    Welcome to episode 236 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Stevenson, founder of Stevenson Klotz Injury Lawyers.
    Eric Stevenson has been practicing law in Pensacola, Florida, for 26 years and is licensed in both Florida and Alabama. His early career included roles as an insurance defense lawyer and an assistant state attorney. Since leaving the State Attorney's Office in 2003, he has primarily focused on personal injury and criminal defense. In 2015, he and his law partner, Chris Klotz, founded Stevenson Klotz Injury Lawyers in Pensacola, Florida, dedicated to helping clients in the Northwest Florida and Southern Alabama region. The firm has offices in Pensacola and Mobile, Alabama.

    Eric was born and raised in Pensacola and is a fourth-generation Pensacolian. He has been happily married to his wife, Carrie, for 24 years and they have two children: Cole, who is excelling in college at his alma mater in Sewanee, Tennessee, and Lucy, who is an outstanding student and lacrosse player at Pensacola High School.

    What you’ll learn about in this episode: 1. Implementing Daily Themes in Case Management
    • Allows for efficient handling and progress tracking
    • Categorizes cases for specific focus each da
    2. Conducting Morning Stand-Up Meetings
    • Includes paralegals and case managers
    • Ensures alignment among staff through quick check-ins
    3. Utilizing Business Coaches and Mentors
    • Provides valuable outside perspectives and guidance
    • Gains external perspectives for problem-solving and growth
    4. Assigning Specific Daily Themes
    • Enhances workflow efficiency with categorized cases
    • Prevents issues from being overlooked through strategic case handling
    5. Building Your Team
    • Fosters collaboration among paralegals and case managers
    • Manages distractions effectively with daily themes and regular meetings
    Resources: http://www.stevensonklotz.com/ https://www.facebook.com/stevensonklotz https://www.linkedin.com/in/erstevenson/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    18 m
  • Maximizing Your Law Firm's ROI with Local SEO with Maria Monroy

    Maximizing Your Law Firm's ROI with Local SEO with Maria Monroy
    Jul 12 2024
    Welcome to episode 235 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Maria Monroy. Maria Monroy is the Co-founder and President of LawRank, a leading SEO company for law firms. Prior to founding LawRank, Maria developed a depth of knowledge and expertise in management, customer service, processes and procedures, and sales while working for industry leaders like AT&T. Since 2013, Maria has been a passionate advocate for and ally to LawRank’s attorney clients, helping them grow their brands, reach new clients, and ultimately achieve SEO success. She’s known and respected in the legal SEO industry for her expertise in digital marketing, as well as her ability to break down complicated concepts and terms and explain them in truly accessible ways. To Maria, it’s not just about getting results for her clients. It’s about helping them understand what’s going on behind the scenes in an effort to make their specific SEO project a success. When she's not thinking up new ways to support her clients, Maria enjoys working out, reading, and spending time with her three young children. What you’ll learn about in this episode: 1. Importance of Local SEO:
    • Local SEO helps law firms optimize their online presence for local searches, increasing visibility in local search results, directories, and maps.
    • Targeting local clients through local SEO strategies can lead to more website traffic, leads, and client conversions.
    2. Strategies for Local SEO:
    • Create and optimize a Google My Business profile.
    • Use local keywords in website content.
    • Collect positive reviews from satisfied clients.
    3. Evaluating SEO Fit:
    • Assess if SEO aligns with the firm's marketing goals, target audience, and budget.
    • Analyze the firm's current online presence, competitive landscape, and growth potential to determine the suitability of SEO.
    4. Developing an SEO Strategy:
    • Conduct keyword research.
    • Optimize website content.
    • Build high-quality backlinks.
    • Monitor performance metrics to track success.
    5. Essential Factors for SEO Success:
    • Quality Content: High-quality, relevant content that addresses potential clients' needs improves search engine rankings and attracts organic traffic.
    • Link Building: Backlinks from reputable websites establish the firm as an industry authority and improve visibility.
    • Local Citations: Consistent name, address, and phone number across directories enhance local SEO rankings.
    • On-Page Optimization: Optimizing meta tags, headings, and images with relevant keywords boosts search engine visibility and organic traffic.
    Resources: https://lawrank.com/podcast/
    https://www.facebook.com/LawRankMarketing
    https://www.linkedin.com/in/maria-monroy-2b350199/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    35 m
  • Digital PR Tactics Every Law Firm Should Know with Jason Hennessey

    Digital PR Tactics Every Law Firm Should Know with Jason Hennessey
    Jul 5 2024
    Welcome to episode 234 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jason Hennessey, CEO at Hennessey Digital. Jason Hennessey, entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. Jason's expertise has fueled the growth and successful sale of multiple businesses, starting with a pioneering dot-com venture in the wedding industry. Serving as the CEO of Hennessey Digital since 2015, Jason's leadership has transformed a modest consultancy into a thriving eight-figure agency, earning a place on the prestigious Inc. 5000 list for five consecutive years. He is also the author of two Amazon bestsellers titled Law Firm SEO and Honest SEO. As a sought-after keynote speaker and a frequent guest on podcasts and webinars, Jason shares his wealth of knowledge. He contributes as a columnist to respected publications such as the Washington Post and is a regular contributor to Entrepreneur, Forbes, Inc., Newsweek, and Rolling Stone Magazine. Jason's accomplishments extend to being honored with the Gold TITAN Business Award in the Entrepreneurship, Branding, Advertising, & Marketing category, as well as being recognized as a National Law Review Go-To Thought Leader. Jason's journey has been enriched by his experience as a United States Air Force veteran and his attainment of a Bachelor of Arts degree in Marketing from the University of Nevada, Las Vegas. Commencing his SEO career in Las Vegas and later establishing a strong presence in the legal industry in Atlanta, Jason now resides in the Los Angeles area with his wife, Bridget, and their three children. What you’ll learn about in this episode: 1. Digital PR for Quality Backlinks: Importance of digital PR in generating high-quality backlinksSecuring backlinks from reputable sources to boost website popularity and domain authority 2. SEO Fundamentals and Google My Business: Technical optimization and quality content creation tailored to user intentImpact of Google My Business on local search rankings 3. AI in Content Creation: Leveraging AI-generated content alongside data-driven strategiesEnhancing search rankings through AI integration 4. Intake Management: Addressing intake issues to convert leads into signed casesImproving intake processes to maximize marketing efforts 5. Building Trust and Credibility: Importance of building trust and credibility in attracting and retaining clientsEffective SEO and digital PR strategies to enhance client relationships Resources: https://www.instagram.com/jasonhennessey/?hl=en https://www.youtube.com/channel/UCrorwnhMIn2-uxBuitqFLbA hennesseydigital.com jasonhennessey.com https://www.facebook.com/hennesseydigitalgrp/ https://twitter.com/jasonhennessey?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.linkedin.com/in/jhennessey/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    30 m
  • The Evolution of Law Firm Search Marketing Strategies with Adam Armbruster

    The Evolution of Law Firm Search Marketing Strategies with Adam Armbruster
    Jun 28 2024
    Welcome to episode 233 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Adam Armbruster, Senior Partner at Eckstein, Summers, Armbruster & Co (ESA & Co).

    With over 30 years of experience, Adam has helped clients grow their sales and profits by leveraging the power of TV, digital, and mobile advertising.
    As a Fox Business commentator and contributor to several publications, Adam shares insights and analysis on the latest media trends and their impact on consumers and businesses. Core competencies include designing and executing high-ROI campaigns, creating and implementing customized TV, web, and mobile plans, delivering keynote speeches, webinars, and training sessions, and applying the proven methodology used by the top one percent of all sales professionals. The mission is to help clients and audiences engage their customers and prospects effectively and stay ahead of the curve in the dynamic media landscape.

    What you’ll learn about in this episode: 1. Importance of Video Content: - Utilize various platforms like YouTube, Meta, and LinkedIn for video content. - Video content feeds AI algorithms, boosting visibility and engagement. 2. Evolving Marketing Strategies: - Embrace video marketing to engage audiences effectively. - Test different ad formats to determine what resonates best with viewers. 3. Responsive Client Engagement: - Immediate responsiveness is key to winning clients in urgent situations. - Differentiate your firm by emphasizing trustworthiness and responsiveness. 4. Online Reputation Management: - Online presence and responsiveness are crucial for client retention. - Leverage CRM data to analyze client patterns and improve conversion rates. 5. Competitive Market Strategies: - Brand and differentiation are essential in competitive markets like Atlanta and Miami. - Monitor key metrics like Google costs per click and conversion rates for marketing optimization. Resources: https://www.linkedin.com/posts/adam-armbruster-4bb862a_my-fox-business-interview-with-legendary-activity-6868984099739181057-q-T2?utm_source=share&utm_medium=member_desktop
    https://www.facebook.com/AdamonTV/
    https://www.linkedin.com/in/adam-armbruster-4bb862a/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost
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    30 m
  • Building a Competent Workforce in Law Firms with RJon Robins

    Building a Competent Workforce in Law Firms with RJon Robins
    Jun 21 2024
    Welcome to episode 232 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with RJon Robins, an 8-figure entrepreneur, licensed attorney, and author. RJon started How to Manage a Small Law Firm from his kitchen table when he was flat broke in 2009 before embarking on the National Small Business Success CLE Tour in 2010, where he was sponsored by Microsoft and LexisNexis. Since spending more nights on the road than at home in 2010, RJon has achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law firm owners in the country as members. Operating in multiple countries, he works in the business about 90 days a year and spends the other 170 workdays launching new, instantly profitable business ventures.

    His company has been recognized by INC Magazine as one of the 5000 Fastest Growing Companies in the country every year since 2015 and has been named an INC Best Place to Work.

    Today, he is the author of the #1 Amazon Bestselling books The Automatic Marketing Machine and Profit First For Lawyers, which has sold over 25,000 copies. He speaks to thousands of law firm owners every year on his proprietary framework The Doctrine of Sacrifice vs. The Doctrine of Profit to help them break free from the mindset that suffering is required to build a profitable business and to truly define the meaning of profit. What you’ll learn about in this episode: 1. Take Away: * Subtopic * Subtopic 2. Take Away: * Subtopic * Subtopic 3. Take Away: * Subtopic * Subtopic 4. Take Away: * Subtopic * Subtopic 5. Take Away: * Subtopic * Subtopic Resources: https://htm.live/growyourlawfirmpodcast
    https://www.facebook.com/HowToManageASmallLawFirm/
    https://www.linkedin.com/in/rjonrobins/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    35 m