• Growing Sports Media Coverage with Togethxr’s Jessica Robertson

  • May 19 2023
  • Duración: 42 m
  • Podcast

Growing Sports Media Coverage with Togethxr’s Jessica Robertson Por arte de portada

Growing Sports Media Coverage with Togethxr’s Jessica Robertson

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  • Resumen

  • When soccer superstar Alex Morgan called Jessica Robertson in 2019, she instantly picked up the phone.


    In 2021, co-founder and chief content officer Robertson, alongside Morgan, Simone Manuel, Chloe Kim and Sue Bird launched the media and lifestyle platform Togethxr, specifically targeting Gen Z and millennial women.


    Only 5% of media coverage goes towards women’s sports, and Robertson joined Champions of Change to discuss how she’s rapidly changing the landscape with Togethxr, locking down major brand partnerships with companies like Buick, and why everyone should be getting into the game.


    Plus, hear how Robertson is bringing her wealth of experience from her time at The Players’ Tribune and MTV into Togethxr, and what’s next for the brand.


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