In this episode, I talk with Ethan Bull, President and Co-founder of ProAssisting, ranked No. 2466 on the 2025 Inc. 5000 list, about his innovative approach to delivering high-level fractional executive assistant services. Ethan shares how ProAssisting's unique hiring and matching process connects leaders with exceptional EAs skilled in both strategic thinking and executive support. We explore the importance of mutual respect, curiosity, and clear communication in creating strong client-assistant relationships, as well as how these values reduce churn and drive success. Ethan also opens up about managing tough conversations and maintaining financial transparency and effective communication in his partnership with his wife, Stephanie. This conversation offers valuable insights for business leaders looking to elevate their leadership and maximize the impact of executive support.

6:41 Leadership Principles at Pro Assisting
13:12 The Role of Executive Assistants
16:28 Tough Conversations and Culture
23:47 Working Together: Business and Marriage
26:18 Conclusion: Insights on Leadership

In this episode, I sit down with Ethan Bull, Co-founder of ProAssisting, a company providing high-level fractional executive assistant (EA) services to businesses across the United States. We explore how ProAssisting differentiates itself from traditional virtual assistant services by focusing on top-tier talent capable of both strategic thinking and executive support. Ethan shares insights into their rigorous hiring process, emphasizing the importance of pairing clients with assistants who not only excel in administrative tasks but can also contribute to broader business strategy. This approach ensures productivity, long-term success, and meaningful partnerships between clients and their EAs.

Mutual respect is at the heart of ProAssisting's culture. Ethan discusses how fostering respect between clients and assistants leads to stronger collaboration, higher satisfaction, and reduced churn. He explains the value of emotional and interpersonal intelligence in executive support, sharing examples of how assistants who prioritize empathy and understanding create more productive relationships. By aligning expectations and cultivating trust, clients and assistants can work together seamlessly, driving growth and enhancing organizational performance.

Curiosity is a cornerstone of effective leadership and executive support. Ethan emphasizes how asking thoughtful questions and actively seeking to understand client needs strengthen communication and alignment. We also dive into managing tough conversations, including how assistants can "manage up" and navigate shifting priorities while maintaining context and empathy. By approaching challenging discussions as opportunities for growth rather than obstacles, both assistants and executives can enhance collaboration, improve decision-making, and create a more resilient work environment.

Toward the end of the episode, Ethan shares insights from co-founding ProAssisting with his wife, Stephanie. He reflects on the importance of financial transparency, open communication, and structured processes in both business and personal partnerships. Their experience highlights the challenges and rewards of working closely with family while maintaining professional boundaries. Ethan's lessons provide practical guidance for business leaders looking to foster strong partnerships, whether with family, co-founders, or key team members, and underscore how these principles can enhance leadership effectiveness and organizational growth.

This episode offers a comprehensive look at how respect, curiosity, and open communication can elevate leadership, optimize executive support, and drive meaningful growth. Business leaders seeking actionable insights to refine their leadership style, strengthen client-assistant relationships, and maximize organizational impact will find this conversation particularly valuable.

In this episode of Growth Think Tank, I delve into the power of leadership energy and its impact on communication, influence, and connection. I share why managing your energy. Not just your time, but also key to inspiring others and sustaining growth. You'll learn how to conduct an energy audit to identify what drains and fuels you, align your schedule with your natural energy rhythms, and build in recovery cycles that keep you performing at your best. I also explain how leading with energy fosters a positive and engaged team culture. By the end, you'll be inspired to take a fresh look at your own energy habits and discover how mastering your energy can elevate your leadership and your results.

0:07 Introduction to Leadership Energy
2:20 Understanding Energy's Role in Leadership
4:49 Creating Recovery Cycles
5:58 Leading with Energetic Purpose

I kick things off by defining what I call leadership energy. The unseen force that drives influence, connection, and clarity. You'll hear why leading with energy, not effort, is the true key to effectiveness.

Here, I challenge the old paradigm of time management. Instead, I introduce the concept of energy awareness, encouraging you to conduct an energy audit to pinpoint what's fueling or draining your leadership capacity.

In this segment, I unpack the importance of recovery cycles, moments to rest, reset, and restore. I share personal insights on how strategic breaks, health awareness, and downtime are essential to staying sharp, creative, and motivated.

Finally, I explore what it means to lead energetically, not just pushing harder but uplifting those around you. I discuss how energetic leadership can transform team dynamics, boost morale, and create a ripple effect of positivity throughout your organization.

Key Takeaways

• Leadership energy fuels communication, influence, and alignment.
• Time management is secondary to energy management.
• Conducting an energy audit helps leaders identify what drains or revitalizes them.
• Recovery and rest are essential to maintain creative and strategic thinking.
• Energetic leadership builds stronger, more inspired teams.

Resources & Next Steps

Ready to take your leadership energy to the next level?
Explore free training and resources at training.coreelevation.com
to help you identify energy leaks, strengthen your leadership presence, and elevate your team's performance.

Explore More: training.coreelevation.com
Listen to the Full Episode: Growth Think Tank Podcast

In this episode of Growth Think Tank, George Simons, CEO of Solo ranked No. 3347 on the 2024 Inc. 5000 and No. 840 in 2023. He shares how servant leadership drives growth and innovation. Solo has helped more than 300,000 people manage nearly $2 billion in debt, and George explains how empowering teams, hiring with intention, and embracing idea meritocracy have fueled that success. We also explore the realities of co-founding a startup, balancing complementary leadership styles, and cultivating a culture of open feedback. Tune in to discover how building an exceptional team and strong culture enables sustainable scaling in today's competitive fintech landscape.

Chapters
1:44 Building an Amazing Team
3:28 Insights on Debt and Consumer Behavior
6:21 Core Principles of Leadership
8:25 Importance of Mission in Leadership
9:35 Hiring for Cultural Fit
10:43 The Role of Co-Founders
12:34 Navigating Co-Founder Relationships
15:27 Leadership Style and Growth
18:07 Lessons on Delegation
21:27 The Essentials of Team Building
22:32 Conclusion and Key Takeaways

In this episode of Growth Think Tank, I sit down with George Simons, CEO of Solo, a leading debt resolution platform that has helped over 300,000 people manage nearly $2 billion in debt. George shares his servant leadership philosophy, centered on empowering his team to reach their full potential. He discusses the importance of removing barriers, supporting growth, and creating an environment where every team member can thrive. This leadership mindset has become a driving force behind Solo's mission to help consumers regain financial stability.

George emphasizes that a strong team and culture are essential to any company's success. He dives into his approach to hiring exceptional talent, those who align with Solo's mission and values, and how that alignment fuels innovation and impact. Our discussion explores the deeper elements of mission-driven leadership, from creating clarity around purpose to nurturing a culture that attracts like-minded, high-performing individuals. George illustrates how intentional hiring, cultural fit, and shared vision are the cornerstones of Solo's sustained growth.

Throughout the conversation, George opens up about the core leadership principles that shape Solo's operations: idea meritocracy, continuous improvement, and empowered delegation. He explains how these values are not theoretical; they're embedded in the company's daily decision-making and communication. George also reflects on his personal evolution as a leader, learning when to step back, delegate effectively, and trust his team to take ownership. His transparency about growth and self-awareness provides valuable lessons for any entrepreneur or executive seeking to scale effectively.

We also explore the complexities of co-founding a startup and how complementary skills between founders are vital to success. George shares candid insights into managing evolving partnerships, balancing priorities, and navigating the challenges that naturally emerge in fast-paced entrepreneurial settings. He highlights the power of open feedback and honest dialogue, especially in high-growth environments. As the conversation concludes, George reinforces that building an exceptional team, often by hiring individuals with entrepreneurial experience is the key to scaling sustainably in the competitive fintech landscape.

In this episode, I delve into the critical issue of becoming a bottleneck in your business as it grows, especially past the 15-employee mark. I discuss the tangible and intangible costs associated with a centralized decision-making process, emphasizing the importance of fostering independence and innovation within teams. I highlight the financial implications of delayed decision-making and explore how a bottleneck mentality can stifle creative input from team members, ultimately affecting morale and growth. Furthermore, I address the personal toll on leaders who feel the weight of control and the need for balance in their lives. By sharing inspiring examples, I encourage leaders to reflect on their roles and empower their teams, paving the way for a healthier organizational culture and sustainable growth.

• The Cost of Being a Bottleneck
• Financial Implications of Control
• Cultural Impact on Your Team
• Personal Consequences of Bottlenecking

In this episode, I explore the critical issue of being the bottleneck in your business, a challenge that often emerges as organizations grow beyond the 15-employee mark. Early in a company's journey, it's natural for leaders to be at the center of every decision. But as the team expands, maintaining that same level of control can begin to slow progress, limit innovation, and create hidden costs that restrict growth.

I discuss why this transition is such a pivotal leadership moment, one that requires shifting from hands-on management to empowering independence, critical thinking, and ownership across the team. Recognizing when your involvement is helping versus hindering becomes essential to scaling both effectively and sustainably.

The first cost of being a bottleneck shows up financially. When decisions stall at the top, opportunities are missed, projects slow down, and innovation stagnates. These financial implications often go unnoticed, buried within declining momentum and unrealized revenue. I explain how identifying these bottlenecks can uncover the true cost of control and open pathways to faster, more efficient growth.

Beyond finances, the cultural impact can be just as damaging. A bottleneck mentality often breeds hesitation among team members; they wait for approval rather than take initiative. This dynamic suppresses creativity, discourages ownership, and weakens morale. I share how fostering an open culture where ideas are welcomed and independent thinking is valued can reignite engagement, strengthen collaboration, and accelerate innovation across the organization.

Finally, I address the personal toll that being a bottleneck takes on leaders themselves. The constant need to control outcomes often leads to burnout, strained relationships, and declining well-being. Many leaders unintentionally trade their health and balance for a sense of control that ultimately limits both personal fulfillment and organizational success.

I share real examples of leaders who recognized this pattern and transformed their approach, shifting from control to trust, from micromanagement to mentorship. These stories demonstrate that the path forward isn't about stepping back entirely, but about building a structure that thrives without constant oversight.

As I close, I encourage listeners to reflect on their own leadership habits and join our upcoming training sessions designed to help overcome bottleneck challenges. Creating a business that runs smoothly without you isn't just an ideal, it's a mark of mature, sustainable leadership.

Through real-world insights and inspiring examples, this episode serves as a call to action for leaders ready to evolve their approach. Discover how empowering your team to think independently not only boosts morale and innovation but also creates a healthier, more sustainable organization that thrives beyond your direct involvement.

Explore More: training.coreelevation.com
Listen to the Full Episode: Growth Think Tank Podcast

In this episode of Grow Think Tank, I explore the biggest ceo mistakes frequently make that can hinder their long-term success. Drawing from my experience as a CEO coach, I highlight the importance of leadership cultivation within teams and the detrimental effects of being too central to the business's value. I discuss how founder-led companies often face lower valuations and emphasize the need for delegation and empowerment to foster team ownership. I address how the instinct to control can lead to micromanagement, ultimately alienating high performers. Finally, I stress the significance of recognizing blind spots for effective leadership. Listeners are invited to my free training session to delve deeper into these strategies for overcoming common CEO challenges and enhancing growth.

• Biggest CEO Mistakes
• Being the Most Important Person
• Outworking the Problem
• Holding onto Control

In this episode of Grow Think Tank, I delve into the critical mistakes CEOs often make that can undermine long-term success. One of the first and most common is believing you must be the most important person in the business. If everything revolves around you, your company is likely less valuable than it could be.

Research shows that founder-led businesses often receive a 30% lower valuation compared to those that run independently of their founders. Why? Businesses that rely too heavily on a single leader don't scale well and aren't attractive to investors or buyers.

As a CEO coach, I help leaders step out of the spotlight and develop leadership within their teams. Creating value means building a company that thrives without you at the center, where leadership is distributed and the organization is resilient beyond one individual.

In the early stages of a company, CEOs often get by through sheer effort. You face a problem, and you work harder. But as the business grows, this "outworking the problem" mindset becomes a liability.

It's a mistake to think hustle alone will solve scaling challenges. Eventually, this leads to burnout, bottlenecks, and a team that doesn't grow because you're still doing all the heavy lifting.

Instead, the focus must shift toward delegation and empowerment. Leadership is not about doing more; it's about enabling others to take ownership. This transition is where many founders struggle, but it's also where true growth begins.

Finally, we address a trap that many founders fall into: holding onto control for too long. In the early days, this level of control can help maintain quality and speed. But as your business scales, that same control can strangle progress.

Micromanaging alienates high performers and slows innovation. I've seen it time and time again: capable leaders leave because they aren't trusted, and the company plateaus. Growth requires trust and trust means letting go.

Transitioning from founder to CEO demands a shift in mindset. You have to evolve from being the person doing everything to the person who builds the team that does everything. That shift is hard but absolutely necessary.

If you're serious about becoming the kind of leader your growing company needs, it starts with identifying these blind spots. Throughout this episode, I share insights, experiences, and strategies to help you make the shift from founder to CEO.

Join me in a free training session where we go deeper into each of these mistakes and how to overcome them so you can lead with intention and scale your business the right way.

In this episode, I sit down with Amberly Allen, Managing Partner at Dealer Merchant Services, to explore the power of building an accountability culture inside an organization. Dealer Merchant Services is No.120 on the 2025 Inc. 5000 list. Amberly shares her inspiring entrepreneurial journey, launching her company during the COVID-19 pandemic and scaling to serve more than 1,050 auto dealerships in credit card processing. She reveals how her philosophy of "loving people up or loving them out," combined with clear expectations and open communication, creates a culture where accountability drives performance. What stood out to me is how Amberly empowers her team with autonomy and decision-making, fostering a self-motivated environment where accountability becomes second nature. She also opens up about balancing self-care and leadership as a single parent, underscoring that accountability isn't just a business practice — it's a way of life. Her story highlights why high expectations and continuous improvement are the cornerstones of a thriving accountability culture, offering powerful lessons for leaders committed to building effective, resilient organizations.