• HALO Talks: Elevating Wellness

  • De: Pete Moore
  • Podcast

HALO Talks: Elevating Wellness

De: Pete Moore
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  • Resumen

  • Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
    Integrity Square-2023
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Episodios
  • Episode #514: Speir Pilates Approach to Community, Wellness, and Studio Growth with Andrea Speir and Liz Polk

    Episode #514: Speir Pilates Approach to Community, Wellness, and Studio Growth with Andrea Speir and Liz Polk
    Jul 31 2024
    Today we're diving into the Pilates/boutique fitness world with two incredible guests, Liz Polk and Andrea Speir, Co-Founders of Speir Pilates. We explore how Liz and Andrea have transformed their love for Pilates into a thriving business that not only promotes health and wellness but also fosters community and inclusivity. Liz and Andrea share their journey, from leaving corporate careers, including Liz's decade at Netflix, to building a brand known for its welcoming atmosphere and thier collaborative spirit with other businesses. We'll discuss their strategies for maintaining high-quality instruction, the importance of a strong entrepreneurial management team, and their innovative use of technology to enhance member experience. These two women have created something unique. Speir Pilates is not just about fitness, but about creating a supportive, family-like culture and pioneering unique events from bachelorette parties to influencer classes. There's something here for any business owner in the HALO space! The episode is packed with insights on adapting to change, building community, and the pivotal role of partnerships in business success. "We don't really do we don't do free offers," states Liz. "You're getting high quality instruction from people who are certified in something complex, which is a little different than a Spin class. This highlights the value we place on providing expert guidance over free alternatives." Key themes discussed Seeking input, asking questions, open to learning.Discussing Pilates locations, equipment, growth, and uniqueness.Select talent and instructors who embody the brand.Diverse delivery methods expand Pilates instructor opportunities.Customer experience modeled after hospitality industry.Investment advice: Build a strong management team! A few key takeaways: 1. The partners emphasize the importance of building a strong community within and beyond their 4 walls. They engage in collaborations with peer studios and complementary fitness modalities like boxing to create supportive and cohesive fitness experiences. This fosters a sense of belonging and shared purpose among clients. 2. Liz's journey from a corporate background to Co-Founding Speir Pilates highlights the value of adaptability and being open to pivot when necessary. The duo’s ability to quickly adapt to changing circumstances, such as during the COVID-19, showcases their entrepreneurial resilience and innovative approach to overcoming challenges. 3. Andrea underscores the brand’s commitment to inclusivity, making Pilates accessible to a broader audience without the need for "exclusive invitations." This aligns with their vision of creating a welcoming environment for everyone, regardless of fitness level or background. 4. Speir operates with a hospitality mindset, ensuring that clients feel expected and cared for from the moment they step into the studio. This includes personalized services, gathering client information to enhance their experience, and optimizing relationships to foster a sense of community and belonging. 5. Their choice of locations and the aesthetic design of their studios play a crucial role in the business model. By selecting blank new construction spaces and considering neighboring tenants, Liz and Andrea ensure that each studio offers an optimal client experience. Click here to download transcript. Resources: Andrea Speir: https://www.linkedin.com/in/andrea-speir-65742610a/ Liz Polk: https://www.linkedin.com/in/lizmpolk/ Speir Pilates: https://speirpilates.com/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    29 m
  • Episode #513: Navigating HSA and FSA for Fitness-Insights from Sam O'Keefe

    Episode #513: Navigating HSA and FSA for Fitness-Insights from Sam O'Keefe
    Jul 29 2024
    Host Pete Moore sits down with Sam O'Keefe to delve into the (often confusing!) world of HSA (Health Savings Accounts) and FSA (Flexible Spending Accounts) and their intersection with the HALO (Health, Active Lifestyle, Outdoors) sector. In a market worth nearly $150B, Sam shares her expertise on how fitness-related expenses, including gym memberships and fitness programs, can become eligible for reimbursement under certain conditions. We'll explore how Flex, Sam's fintech company, is making it easier for HALO-businesses to integrate HSA and FSA benefits, facilitating seamless payments and reimbursements for members. Sam also discusses the critical role of exercise in both mental and physical health, the psychology behind spending HSA and FSA funds, and the entrepreneurial challenges she continues to face in this very new, rather niche space. From the nuances of telehealth evaluations to contributing and spending behaviors in HSA and FSA accounts, this episode is packed with valuable insights for anyone interested in the evolving landscape of health and fitness reimbursement. This is a must listen for all gym owners, especially if they wish to uncover the incredible amount of revenue and opportnities that exists in Q4, if this is implemented and marketed properly. Join us as we break down the complexities and uncover the opportunities in this fascinating field. As HSA and FSA payment options become more popular, Sam states, "It's very exciting to see companies like DoorDash, Instacart, Walgreens, and others that are starting to roll this out. What it's really doing is increasing awareness for consumers and getting them to realize, 'Oh hey. . . I can spend these dollars not just at the doctor's office.'" Key themes discussed Challenges and solutions in healthcare industry discussed.Diversity in payment regulations for different businesses.Verify POS inventory for HSA, FSA eligibility.American customer base faces health challenges, bridge gap.Direct payment possibilities with industry CRM's like (MarianaTek and others) for seamless integration.Encouraging health club operators to capitalize on HSA/FSA, especially during Q4. A few key takeaways: 1. Sam discussed the intricacies of HSA and FSA reimbursements, which present a massive $150B market. She emphasized the importance and utility of these accounts in covering fitness and health-related expenses, provided there's a medical necessity and proper documentation. 2. Both Pete and Sam underlined the critical role of exercise in both mental and physical health. They stressed the need to shift the healthcare focus toward preventive measures, highlighting how activities like pickleball can contribute significantly to mental well-being and longevity. 3. Sam talks about Flex, a fintech and telehealth company she started to help streamline the reimbursement process. Flex simplifies HSA and FSA reimbursements by integrating them directly into the merchant's checkout flow and offering telehealth visits to obtain the necessary documentation. 4. The episode shed light on the specifics of what can be considered eligible for HSA and FSA spending. While general fitness programs and equipment usually don't meet IRS guidelines, they can qualify if prescribed by a doctor. This highly nuanced regulatory landscape requires precise documentation and coordination with healthcare professionals. 5. The conversation also touched on the entrepreneurial journey, providing listeners with insights into staying motivated through the ups and downs of business. Physical activity was highlighted as a key strategy for managing stress and maintaining clarity, reinforcing the episode's strong focus on the holistic benefits of exercise. Click here to download transcript. Resources: Sam O'Keefe: https://www.linkedin.com/in/samokeefe/Flex: https://www.withflex.com/ SIGIS: https://www.sig-is.org/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    30 m
  • Episode #512: Navigating Boutique Studio Ownership with Studio Grow's Beth Potter & Peter Pastijn

    Episode #512: Navigating Boutique Studio Ownership with Studio Grow's Beth Potter & Peter Pastijn
    Jul 25 2024
    Today we're joined by Beth Potter and Peter Pastijn, industry veterans in the HALO sector and two top players at Studio Grow, one of Integrity Square's strategic partners who provide top notch, in-the-trenches coaching for boutique studio owners worldwide. Beth and Peter draw parallels between Studio Grow and the role of a regional director, highlighting the extensive network they provide, from legal and marketing, to specialized coaches. They emphasize the importance of collaboration, ongoing support, and the value their services they can bring to not only independents but also franchisees, with some groups even adding Studio Grow to their Franchise Disclosure Documents (FDD's.) They also explore the need for succession planning and exit strategies, the impact of holistic wellness trends, and how Studio Grow is fostering confidence and understanding of financial metrics like EBITDA among studio owners. On Studio Grow's services Pastijn states, "If I'm coaching a session with an advanced studio and they want something I'm not an expert in, I just call one of my other coaches in and say, 'Hey, can you help them out?' So we all have different fields of expertise. Also, as we are all owners or former former owners, [Studio Grow] has created templates and and outlines for absolutely everything you can imagine." Key themes discussed Advising businesses on revenue and marketing strategy.Focusing on the member journey and retention is vital.Optimize experience, involve initially, for successful collaboration.Studio owners locked in long franchise agreements.Discuss succession planning and exit strategies for business. A few key takeaways: 1. Beth and Peter highlighted Studio Grow's extensive support services, which include legal and marketing teams, as well as diverse expertise among their many coaches. This structure is designed to work closely with everyone from franchisees, to individual owners to help them grow and succeed. 2. Peter emphasized the critical importance of having a succession plan and exit strategy for studio owners. This ensures cultural continuity and prepares owners for potential business transitions, enhancing long-term stability and potential profits. 3. Understanding key business metrics like EBITDA is crucial for studio owners. Beth and Peter discussed the importance of proper budgeting, funding support, and financial planning to ensure studio profitability and growth. 4. The growing trend of holistic wellness, recovery, and med spa businesses was highlighted, underscoring the increasing demand for comprehensive health services that go beyond the 'standard' fitness offerings. This represents an opportunity for studio owners to expand their services and capture a broader market. 5. Member journeys and retention are especially vital in the boutique fitness industry. Beth stressed the need to coach teams effectively to retain customers and discussed the process for matching studio owners with suitable advisors through consistent check in calls. Click here to download transcript. Resources: Peter Pastijn: https://www.linkedin.com/in/peter-pastijn-8047661/Beth Potter: https://www.linkedin.com/in/beth-potter-6a6b98193/ Studio Grow: https://www.studiogrow.co Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    28 m
Hygiene & Healthy Living Economía
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