In today’s episode of the HN Haus Podcast, hosted by Hannah Nieves, we delve into the nuanced world of luxury branding. Have you ever wondered how to elevate your business to a premium, highly sought-after brand? This episode is your blueprint.

Hannah shares actionable insights and strategies tailored for both service-based and product-based businesses, focusing on market positioning, sensory experiences, and more.

This episode is a treasure trove for entrepreneurs aiming to enhance their brand's status in a competitive landscape. Discover how to weave luxury elements into your brand DNA, captivating and retaining high-end clients.

🎧 IN THIS EPISODE WE COVER 🎧

[00:00:14] Introduction to Luxury Branding: Setting the Stage
[00:01:22] Infusing Luxury into Service-Based Businesses
[00:03:11] The Evolution of Luxury Branding Trends in 2023
[00:04:18] Pinpointing Your Market Position as a Luxury Brand
[00:05:50] The Impact of Sensory Experiences in Luxury Branding
[00:07:15] Craftsmanship's Role in High-End Businesses
[00:08:19] Leveraging Scarcity to Enhance Brand Exclusivity
[00:09:20] Evoking Emotion: The Key to Attracting Luxury Buyers
[00:10:58] Elevating Brand Visuals and Messaging for Maximum Impact
[00:11:44] Continuous Growth: Keeping Your Luxury Brand Relevant
[00:12:24] Crafting a Complete, Luxurious Ecosystem for Your Brand

🔗 LINKS 🔗
Follow the Hosts: @hannahmnieves & @maritzatobon
Follow HN Haus: @hnhaus
Request an invitation to The Thrive Collective
Request an invitation to Maison

In today’s episode, we’re joined by the incredible Ellen Yin from Cubicle to CEO. Ellen shares her inspiring story of leaving the corporate world without a backup plan, building a multi-six-figure business, and leveraging personal branding and strategic partnerships to drive success.

Dive into this transformative episode as Ellen reveals her steps to creating impactful brand relationships, navigating business pivots, and scaling multiple revenue streams.

🎧 IN THIS EPISODE, WE TALK ABOUT 🎧

[02:40] - Leaving the Corporate Job: Ellen’s Bold Move

[06:12] - Landing the First Freelance Client and Building a Boutique Marketing Agency

[09:35] - Launching Cubicle to CEO Podcast: From Passion to Purpose

[12:18] - Shifting to Education and Mentorship: Scaling a Standalone Revenue Stream

[16:44] - Pivoting to a Media Business

[19:51] - The Essentials of Brand Partnerships: Content Creation, Distribution, and Endorsement

[21:50] - Overcoming Burnout and Rediscovering Joy in Work

[26:00] - Crafting Irresistible Pitches and Landing Brand Deals

[29:43] - Leveraging Personal Brand: From Pageant Wins to Media Coverage

[33:19] - Scaling Through Partnerships: Slow Funnels and Self-Liquidating Offers

[36:29] - Data-Driven Marketing and Intellectual Property in Brand Relationships

[39:02] - Ellen’s Multi-Faceted Revenue Streams: Angel Investing to Public Speaking

[42:15] - Innovative Campaigns: Small Business Grants and Market Research

[45:30] - Transforming Passion Projects into Profitable Ventures

[48:22] - Ellen’s Approach to Learning Through Experimentation

[51:50] - The Power of Creative, Relationship-Driven Brand Partnerships


🔗 LINKS 🔗
Follow the Hosts: @hannahmnieves & @maritzatobon
Follow Ellen: @missellenyin
Follow HN Haus: @hnhaus
Request an invitation to The Thrive Collective
Request an invitation to Maison

In today’s podcast episode, we’re joined by Kacia Ghetmiri, she and Hannah Nieves discuss the challenges and opportunities of balancing business and motherhood.

They explore topics such as money mindset, the layering of multiple passions, and the importance of finding community and support. They also share insights on overcoming guilt and shame as working moms, adjusting business strategies, and breaking through income thresholds.


🎧 IN THIS EPISODE, WE TALK ABOUT 🎧

02:41] The Layering of Multiple Passions and Prioritizing

[03:29] Starting Small and Growing Over Time

[06:13] Navigating Business and Motherhood

[10:56] Dealing with Guilt and Shame as a Working Mom

[13:56] Adjusting Business Strategies as a New Mom

[18:41] Overcoming Money Mindset Blocks

[24:59] Breaking Through Income Thresholds

[28:38] Challenging Limiting Beliefs and Surrounding Yourself with Success

[36:10] Accountability and Belief in Achieving Goals

[41:35] Embracing Challenges and Setbacks

[53:22] The Power of Open and Honest Conversations

🔗 LINKS 🔗

Sign up for our FREE Webinar for a Strategic Framework to Elevate Your Influence and Visibility! Join us on May 6th at 12PM.

Follow the Founder: @hannahmnieves
Follow HN Haus: @hnhaus
Follow Kacia: @kacia.ghetmiri

Request an invitation to The Thrive Collective
Request an invitation to Maison

Elevate your personal brand with our FREE PR Power Blueprint 🔥