HOW TO START UP by FF&M

De: Juliet Fallowfield
  • Resumen

  • Are you starting a company from scratch and aren’t really sure of what to do first? Great, me too.

    In HOW TO START UP you’ll hear 20 minute interviews every other Tuesday with a broad mix of people who have all successfully started, run and even sold, their own companies. They share not only professional but personal experiences and valuable lessons on what we should be doing now, next or never to build a business.

    We are in the eye of the storm that is now becoming a ‘new normal’. An uncharted territory where many skilled people are facing unemployment and are rethinking how to earn their income. Values are recalibrating, missions are shifting and purposes are set to become clearer.

    We are also experiencing an overwhelming surge in willingness to support others. It is in that spirit I wanted to collate and curate all the advice being so kindly offered to me, as I step into my own new world of starting a company.

    Hosted by me, Juliet Fallowfield, founder of PR advisory for startups Fallow, Field & Mason this podcast hopes to bring you confidence, encouragement and reassurance that you’re on the right track. I’d love to hear your feedback and your own startup stories: hello@fallowfieldmason.com

    MUSIC CREDIT Funk Game Loop by Kevin MacLeod.

    Link: https://incompetech.filmmusic.io/song/3787-funk-game-loop

    License: http://creativecommons.org/licenses/by/4.0/

    © 2023 HOW TO START UP by FF&M
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Episodios
  • How to harness your hormones at work with Roxy & Margo Marrone, eyeam co-founders
    Sep 24 2024

    CIPD research shows that 67% of UK working women aged between 40 and 60 with menopausal symptoms had experienced a negative impact on their work, with 79% reporting feeling less able to concentrate at work. Clearly, hormones play a large role in the lives of female founders of all ages.

    I wanted to hear from a team with great experience in helping people overcome hormonal imbalances. Margo Marrone, founder of The Organic Pharmacy and her daughter Roxy are the co-founders of eyeam, the solution-led skincare, supplements and education brand. Inspired by Roxy’s experience with adult acne and hormonal imbalance, the duo are supporting people to overcome debilitating conditions which impact their energy both at work and at home.

    Keep listening to hear Roxy and Margo’s advice on how founders can harness their hormones at work and how they can create a supportive environment for their teams too.

    Margo & Roxy’s advice:

    • Never go against what your body is telling you
    • The four different hormonal phases are effectively four different sets of skills:
      • Follicular - energised, a good time to schedule and plan
      • Ovulatory - communicative, a good time to set up talks and events
      • Luteal - detail-driven, a good time to tackle paperwork
      • Menstrual - a good time for rest and reflection
    • Communication is important; there is no shame attached to your bodily cycle so share how you are feeling. This is constructive and helpful for your colleagues
    • Listen to your needs; you don’t have to push to the limits
    • Managing hormones is not just a physical concern, it’s a mental one too. Understand why you are stressed and self-regulate
    • Work smarter not harder; it’s the output that counts, not the time spent. Ideas which come when in the shower or on a walk can be so useful
    • Quick ways to reduce stress can be breathwork (4-7-8 breathing helps) and humming
    • Nutrition means not just food but your whole environment: the people around you, the things you read and watch, as well as what you eat
    • Stop worrying about the to-do list; simply clear your head and tackle one task at a time

    FF&M recommends:

    • LastPass the password-keeping site that syncs between devices.
    • Google Workspace is brilliant for small businesses
    • Buzzsprout podcast 'how to' & hosting directory
    • Canva has proved invaluable for creating all the social media assets and audio bites.

    FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.

    MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

    Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

    Support the show

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    41 m
  • How to grow a productive & happy team, Katharine Pooley, Founder & Executive President
    Sep 10 2024

    With Zippia reporting that happy workers are 13% more productive than unhappy workers, clearly it’s crucial to maintain a supportive and welcoming company culture as you grow your business. Not only will this keep your employees motivated, but you’ll also reap the benefits of higher productivity.

    So, I wanted to find out how to grow a productive and happy team. That’s why I spoke with Katharine Pooley, Founder & Executive President of her eponymous luxury interior design studio. As one of the UK’s foremost interior designers, Katharine has grown her team to fifty people and adeptly balanced maintaining a creative environment with ensuring her team gets stuff done.

    Keep listening to hear Katharine’s advice on how to keep your team happy as well as productive as you scale and why thinking about the octopus effect can really help imbue each and every employee on a daily basis.

    Katherine's advice:
    Know your limit in terms of number of employees
    The happiness of your team is critical and will spring from:

    • Enjoyment of the work
    • Good collaboration
    • Bonuses, salary raises and perks
    • Knowing each other well
    • Being allowed autonomy and being trusted
    • Having a safe work environment
    • A pleasant office with a reasonable commute
    • Being trained and having the opportunity for meetings and discussions
    • Examining a project after it has been delivered and discussing its good and bad points
    • If a team is a happy one, productivity will be the result
    • A happy team will be a loyal one and the longstanding employees will be so valuable
    • Longstanding members can perhaps each manage their own team
    • It’s a symbiotic relationship between employer and employed
    • You need each other and ideally will stimulate each other

    From the employer’s point of view, when interviewing:

    • Try to assess the candidate quickly
    • Trust the ones who speak with genuine warmth rather than the well-rehearsed speeches
    • It’s important to like your employees
    • Avoid ones who chatter rather than answering the question
    • Those who can communicate and engage with you face to face will be strongest
    • As the boss make sure you tackle your emails every single night
    • If you have children be up front with them about what you need to do (and then make the most of your time with them)
    • Give yourself goals at the start of the year and check up on them in August
    • Remember, your enthusiasm will be infectious to your employees
    • Be consistent
    • Always be approachable; make yourself available at all times and respond to requests
    • Try to deal with problems yourself rather than handing them down
    • Be prepared to forgive mistakes

    FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.

    MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

    Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

    Support the show

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    32 m
  • How to manage a portfolio career with Nnenna Onuba, Founder of LBB Skin
    Aug 27 2024

    The Department for Education found in 2022 that 63% of UK adults hold multiple roles, demonstrating the extensiveness of the portfolio career. However, how do you create multiple roles for yourself and, importantly, ensure you deliver across them all?

    To answer this, I wanted to hear from an experienced portfolio career holder who manages several roles at once - as an M&A growth expert, angel investor and advocate for inclusive leaders Nnenna Onuba founded her first business, LBB Skin, in 2018, & has since built a mergers & acquisitions consultancy and the leadership & inclusion advocacy organisation 100 Allies. Nnenna also holds directorships with organisations including the British Beauty Council and the Royal Veterinary College.

    Keep listening to hear Nnenna’s advice on separating your different roles and effectively balancing competing demands on your time.

    Nnenna’s advice:

    • You need plenty of life experience first
    • You must know yourself and what you’re good at, so you can hone in on your strengths
    • You need to be the sort of person who enjoys continual learning
    • Tackle the tough creative tasks at the beginning of the day when your energy is highest
    • When you are relaxed you will be more creative
    • Accept that as you age your energy levels may alter, and different times of day will suit you better
    • Stay innovative
    • If you mentor others you will learn from this
    • Attract people with different skills to your own
    • Don’t be afraid to delegate important things and trust others
    • Additionally, surround yourself with people who inspire you
    • If you tackle uncomfortable jobs you will get better at them
    • If you are properly self-aware you will be more observant of others
    • Try to do even one small thing that makes a difference

    FF&M recommends:

    • LastPass the password-keeping site that syncs between devices.
    • Google Workspace is brilliant for small businesses
    • Buzzsprout podcast 'how to' & hosting directory
    • Canva has proved invaluable for creating all the social media assets and audio bites.

    FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.

    Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.

    MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

    Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

    Support the show

    Más Menos
    42 m

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