Episodios

  • MailModo: Redefining Email Interactions with Aquibur Rahman
    Jul 5 2024

    Discover how MailModo transformed the landscape of email marketing!

    In this video, we delve into the inspiring journey of MailModo, from its inception to becoming a game-changer in interactive email engagement. Learn how MailModo's innovative approach simplifies user interactions, increases conversions, and enhances the overall email experience.

    Perfect for marketers and businesses looking to elevate their email campaigns. Subscribe for more insights and updates on the latest in email marketing technology!



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    29 m
  • Ryan Truax Discusses the Science Behind Growth Hacking at Leadpages
    Jun 21 2024

    In this episode of "Hack to the Future with Kyle Roof," we sit down with Ryan Truax, the Senior Director of Marketing at Leadpages.


    Ryan shares his expertise on growth hacking, in-app user engagement, and the importance of user adoption. Discover how Leadpages uses micro-segmentation to enhance user experience and the strategies behind their impressive revenue milestones. Ryan also delves into the scientific approach to growth hacking, the power of frequent updates, and how to leverage multiple conversion events for better marketing results. Additionally, he explains the significance of a strong brand story and message house in creating relatable marketing campaigns.

    Join us for an insightful conversation filled with actionable tips and innovative marketing techniques. Don't miss Ryan's thoughts on the future of Martech and the importance of daring to be different in a competitive landscape.



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    16 m
  • From Product Fit to Market Leadership: Gil Makleff on the Journey of Sembly AI
    Jun 20 2024

    In this engaging episode of "Hack to the Future with Kyle Roof," Kyle welcomes Gil Makleff, CEO of Sembly AI.

    Gil discusses Sembly AI's journey to product-market fit, highlighting its scalable platform and the importance of balancing depth and agility in AI development. He shares insights on building successful AI teams, emphasizing creativity and merit-based approaches. The conversation explores the challenges of mergers and acquisitions in AI, stressing cultural fit. Gil envisions a future of human-AI collaboration, suggesting advanced integration for harmonious coexistence.

    This insightful episode provides a deep dive into the challenges and opportunities in the AI industry, offering valuable perspectives for anyone interested in the future of AI technology.

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    21 m
  • Inside Data B’s Growth Journey with CEO Seung Oh
    Jun 7 2024

    In this episode of "Hack to the Future," host Kyle Roof interviews Seung Oh, CEO of DataB, to delve into the world of growth hacking.


    Seung shares his insights on experimenting with various methodologies and strategies to find what works best for business growth. He discusses the importance of SEO, the potential of micro-influencers, and how Engram, an AI writing tool optimized for non-native English speakers, combines the best features of ChatGPT, Grammarly, and QuillBot. Seung provides practical advice on balancing time and resources in marketing efforts, leveraging social media platforms, and the significance of promo codes in tracking influencer performance. He emphasizes the importance of micro-influencers in achieving high ROI and expanding audience reach without incurring high costs.


    This episode is a must-listen for anyone interested in innovative marketing strategies and the future of growth hacking.



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    21 m
  • Ahmed Ezat on Effective SEO Practices and Success of Katteb
    May 30 2024

    In this episode of "Hack to the Future," Kyle Roof interviews Ahmed Ezat, founder of Katteb.


    Ahmed delves into the strategy of creating comparison pages with competitors to validate market presence and boost traffic. He also explains the development and success of Katteb, an AI writing tool designed to fill a market gap with its reliable, fact-checked content. Additionally, Ahmed discusses the benefits of building a native affiliate program to enhance SEO and increase organic traffic. He highlights the effectiveness of personalizing landing pages for top affiliates to significantly boost conversion rates.


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    23 m
  • How MarketMuse is Shaping the Future of Content with Jeff Coyle
    May 29 2024

    In this episode of "Hack to the Future," host Kyle Roof sits down with Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse.


    Jeff shares the fascinating journey of MarketMuse, detailing how the company evolved from its original name, Informite, to becoming a leader in AI-driven content intelligence. Jeff discusses the challenges they faced in the early days, the innovative solutions they developed, and the importance of quality content and content strategy. He provides insights into how MarketMuse helps businesses create and optimize content, personalize difficulty metrics, and improve internal linking strategies. Jeff also touches on the impact of AI in the content world, the necessity of humanizing content at scale, and the role of subject matter experts. Additionally, Jeff gives us a glimpse into his passion for brewing with his brewery, Silver Bluff Brewing, and shares some personal anecdotes.


    Tune in to learn more about content strategy, AI, and the future of digital marketing from a true industry expert.



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    27 m
  • Creating Successful Startups: Jeffrey Dirrenberger's Strategy at VAULT Innovations
    May 29 2024

    In this episode of "Hack to the Future with Kyle Roof," host Kyle Roof interviews Jeffrey Dirrenberger, founder and CEO of VAULT Innovations.


    Jeffrey shares his 15+ years of tech industry experience and discusses his business model of combining technology partnerships with equity stakes. He explains VAULT's evolution from a venture-focused company to offering services and partnerships for entrepreneurs who lack technical expertise. Jeffrey emphasizes the importance of being a T-shaped professional, simplifying processes, and creating seamless user experiences. They also explore the impact of generative AI, onboarding, and customer experience, with Jeffrey encouraging the embrace of AI as an enabler.


    Tune in to learn from Jeffrey's wealth of knowledge and get inspired by his approach to innovation, technology, and entrepreneurship.



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    22 m
  • The Journey of Bill Rice from Military Intelligence to Kaleidico
    May 17 2024

    In this engaging episode of Hack to the Future, host Kyle Roof sits down with Bill Rice, the founder and Chief Revenue Officer of Kaleidico, a specialized lead generation agency.


    Bill shares his intriguing journey from serving in counter-espionage with the Air Force to pioneering strategies in the digital marketing space. He reveals how his military background in counterintelligence and operations shaped his approach to marketing, emphasizing the importance of strategic planning, team management, and adapting to changing scenarios. Bill also delves into the challenges and successes of running Kaleidico, & the nuances of lead generation, and the potential for agencies in today's market.


    This episode is a must-listen for anyone interested in how diverse experiences can uniquely qualify one for leadership and innovation in the digital age.


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    26 m