Hard Costs With Katy Widrick Por arte de portada

Hard Costs With Katy Widrick

De: Katy Widrick
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  • Resumen

  • Welcome to "Hard Costs," the podcast where I, Katy Widrick, your Fractional CMO and Funnel Fixer, help you cut through the chaos and get you to clarity in your business. With a knack for crisis management and a passion for untangling complexities, my journey behind the scenes as a strategic partner for visionary CEOs has taught me the value of transparency, which is why my mission is to elevate founders and bring forth the unfiltered truth about the real costs of entrepreneurship. In a world where social media highlights the wins, "Hard Costs" goes beyond the surface to share the untold stories of challenges, lost revenue, strategic pivots, and the roller-coaster ride that entrepreneurship truly is. By sharing my experiences and inviting some of my favorite founders as guests, every episode in this podcast is an opportunity to find solace and inspiration in the journeys of others. As the saying goes, a rising tide lifts all boats, and that's what I aspire to achieve through "Hard Costs." So, join me on this journey, share it with your fellow entrepreneurs, and let's build a community that thrives on shared knowledge and support. I can't wait to connect with you on the next episode of "Hard Costs."
    Copyright 2023 Katy Widrick
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Episodios
  • EP 19: Scaling Businesses and Prioritizing Work-Life Balance with Tatiana O'Hara

    EP 19: Scaling Businesses and Prioritizing Work-Life Balance with Tatiana O'Hara
    Apr 25 2024
    Welcome back to Hard Costs! In this episode, your host Katy welcomes Tatiana O'Hara, a team and leadership development consultant. Sharing insights from their entrepreneurial journeys, they delve into scaling businesses while maintaining a healthy work-life balance. Their discussion also highlights strategies for optimizing teams, taking calculated risks, and prioritizing energy and mindset. Both also emphasize setting and achieving big goals, empowering leadership transitions, and fostering a culture of collaboration and growth. You’ll learn more as they debunk the challenges of scaling a business while ensuring financial sustainability, including the crucial role of identifying the right roles to hire for and gradually phasing in new team members. Are you an overwhelmed business owner? Don’t miss this episode as Tatiana and Katy also underscore the significance of keeping finances in mind and avoiding overcommitting when expanding a team. Tune in today! KEY POINTS - Setting goals and overcoming the fear of risk - Empowering others to set big goals and take action - How Tatiana helps leaders optimize and build their teams - Balancing between risk and strategy in business growth - Tatiana’s entrepreneurial journey from childhood to corporate leader - Transitioning to a new season of life and business goals for 2024 - Reflecting on personal growth and business evolution - Risk-taking and strategies in business - The importance of inner work to CEOs - Prioritizing energy and mindset QUOTABLES “I think a lot of the fear around risk, whether you're risk-averse or you take too much risk, is really minimized because, for the first time, we have a big picture strategy that's helping us get somewhere." — Tatiana O'Hara "I'm exactly where I need to be. I am doing what I need to do. I'm really giving myself and my family and my community the right energy and mindset." — Katy Widrick “Instead of looking at this previous chapter as the end goal and where I should have stayed, it's just like a point on the journey now, you know, and I can take those lessons that I learned to help support me in the future, but we just keep moving. Forward motion.” — Tatiana O'Hara GUEST RESOURCES Tatiana O'Hara IG | @_tatianaohara LinkedIn | @tatianaohara RESOURCES Love what you’re hearing? Follow Katy Widrick for more! Click Here to learn more about Katy Widrick. IG | @kwidrick TikTok | @kwidrick LinkedIn | @katywidrick Hard Costs is edited by EPYC Media Network
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    36 m
  • EP18: Fueling Your Vision Through Passion with Chelsea Wallace

    EP18: Fueling Your Vision Through Passion with Chelsea Wallace
    Feb 28 2024
    In today’s episode, join your host Katy Widrick in a captivating conversation with Chelsea Wallace, a seasoned Launch Strategist and Copywriter whose expertise has fueled over $4,000,000 in revenue for online brands. As The Launch Copy Coach, Chelsea empowers 6 and 7-figure coaches and course creators to orchestrate high-dollar re-launches while prioritizing self-care and community connection. Discover Chelsea's entrepreneurial insights on how to prioritize team strength, combat self-doubt, and nurture genuine communication in partnerships. You will also learn more as Chelsea reflects on her upbringing's influence on her entrepreneurial mindset and the transformative power of aligning career choices with personal interests. You’re going to explore the intersection of passion, purpose, and profitability in today’s episode — along with Chelsea's vision for her nonprofit initiative supporting teenage single mothers in Jamaica. Tune in! KEY POINTS - How does Chelsea describe herself in an elevator pitch - The importance of a strong team in achieving success - On dealing with self-doubt and identity crisis in entrepreneurship - Difference between owning a proposal and owning its implementation - On having trust, communication, and co-creation in business partnerships - How Chelsea’s upbringing influenced her entrepreneurial mindset - The pivotal role of a career that aligns with interests - What’s next for Chelsea? QUOTABLES "I want to fund my nonprofit that supports teenage single moms in Jamaica. Give them resources to really kind of step out of cycles of poverty, and of kids that are not taken care of, [and] not supported to grow up as kind of healthy functioning people in society. I want my nonprofit to be that space and that place for them." — Chelsea Wallace "I am magnetically attracted to people who have a mission or a passion that's bigger than them and bigger than their business. And I love that healthy approach that you have, which is like, 'I love what I do and the people I serve and the impact I have. '" — Katy Widrick GUEST RESOURCES Chelsea Wallace Website | chelseawallace IG | @thelaunchcopycoach FB | @thelaunchcopycoach RESOURCES Love what you’re hearing? Follow Katy Widrick for more! Click Here to learn more about Katy Widrick. IG | @kwidrick TikTok | @kwidrick LinkedIn | @katywidrick Hard Costs is edited by EPYC Media Network
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    41 m
  • EP17: How to Navigate Life's Twists with Grace, with Amber Naslund

    EP17: How to Navigate Life's Twists with Grace, with Amber Naslund
    Feb 20 2024
    Welcome back to Hard Costs!  In this episode, host Katy is joined by Amber Naslund, a seasoned sales and marketing executive driving enterprise growth at LinkedIn. Amber, a co-author of The Now Revolution, shares insights on LinkedIn through her Courageous Career newsletter and how she balances her professional life being a dedicated single mom, equestrian, pit bull rescuer, and freelance writer. Together, they delve into Amber's journey, discussing her mentorship, career growth, and resilience amidst hardships. Amber also opens up about her business failures, personal relationships, and the importance of self-care. They also explore the significance of support systems, coping with grief and mental health struggles, finding joy through hobbies outside career lives, and maintaining work-life balance.  So, tune in with Katy and Amber for an inspiring conversation on embracing creativity and discovering joy — both personally and professionally today! KEY POINTS - Amber’s mentorship, hardships, and career growth - Healing from business failures and personal relationships - The importance of having a support system  - Dealing with grief, caregiving, and mental health struggles - The importance of having non-work-related interests - Ways to embrace creativity and work-life balance  - Finding joy in your professional and personal life QUOTABLES “Sometimes it needs to be spending time with yourself or things that intrigue your heart and soul and not just your brain because that's a trap. It's really easy to fall into.” – Amber Naslund “I've found a little bit of my groove for writing again, I was so devoid of inspiration and motivation to write and create. And some of that was fueled by doubt, some of it was fueled by just burnout.” – Amber Naslund GUEST RESOURCES Amber Naslund  LinkedIn: @ambernaslund  Threads: @ambercadabra  RESOURCES Love what you’re hearing? Follow Katy Widrick for more!  Click Here to learn more about Katy Widrick.  IG | @kwidrick TikTok | @kwidrick  LinkedIn | @katywidrick Hard Costs is edited by EPYC Media Network
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    33 m
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