• Has AI Hype Peaked? And Why Branding Is So Important in B2B

  • Aug 10 2024
  • Duración: 1 h y 7 m
  • Podcast

Has AI Hype Peaked? And Why Branding Is So Important in B2B

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  • Resumen

  • As you may have noticed, the stock market took a nose dive last week, prompted in no small part to AI-driven tech stocks lowering revenue expectations. This has led many to wonder, is the AI Bubble about to burst?

    On this week's episode, we take a closer look at whether AI is the technological revolution it has been touted to be. Will it cure cancer and lead to a life of leisure, or is it just another hammer in your tech tool belt, there to use when called for?

    We also take a look at why branding is such an important key to B2B success. DTC marketers talk a lot about differentiation and identity, and find themselves mostly ignored in the B2B world...but do they have a point?

    Join the conversation each week on LinkedIn Live.

    Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.

    You can also hear the podcast and other excellent content on our YouTube Channel.

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