• Have marketers made Marx surplus to requirements?

  • Oct 2 2024
  • Duración: 36 m
  • Podcast

Have marketers made Marx surplus to requirements?

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • Phil tells Steve that he’s always struggled with Karl Marx’s idea of surplus value. The idea that workers work for themselves, then a bit more to create the profit for a business. Phil says, that seems like a cost-plus approach, whereas in his marketing days, it was all about creating a brand that people would pay more for. The extra value was created by the goodwill associated with the brand. How do you apply Marx’s theory of surplus value to a $1,000 Gucci handbag, for example. Steve says it still applies and explains why in this week’s episode.

    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
activate_Holiday_promo_in_buybox_DT_T2
Más Menos

Lo que los oyentes dicen sobre Have marketers made Marx surplus to requirements?

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles