If you doubled your average revenue per member, how many clients would you need to pay yourself $100,000 per year?

In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Kieran O’Dwyer, Two-Brain Business mentor and owner of two gyms in Australia.

Prior to joining Two-Brain, one of Kieran’s gyms grew quickly from 100 to 270 members, and his systems were totally overwhelmed: The gym couldn’t manage the clients and major retention problems appeared.

When Kieran found himself bleeding more members than he could replace, he sought out the support of an expert gym owner. His mentor, Peter Brasovan, helped him shift his focus to current members, improving their experiences through goal reviews, milestone rewards and better membership options.

By refining his business systems and focusing on high-value clients, Kieran is now earning more and paying his staff more. He also has better retention, increased average revenue per member and less stress—all with fewer clients.

That stack of wins freed up his time: He can now mentor other gym owners to target and retain high-value clients and generate more revenue.

Links

Free guide: “5 Ways to Make $100,000 Per Year From Your Gym”

Gym Owners United

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2:04 - More members but retention is suffering

6:02 - Stress, scrambling and sleeplessness

13:25 - Financial hit when scaling back?

21:14 - Did reducing client count help?

25:00 - Advice for gym owners who want to grow