Hey, friend! You’re most likely familiar with brand photography and videography for your business and how it’s an important part of building your brand presence. The real question is, how do you convey your story through your brand photography and videography? In today’s episode, I chat with Bernadette Marciniak about infusing your story into your brand visuals.

Main Topics Covered in Today's Episode:

• How Bernadette involves her clients in the scripting and delivery of their video clips for their branding
• The significance of posture and body language in conveying your story through your brand photography and videography
• Using professional videos to pitch yourself for speaking engagements

Connect with Bernadette Marciniak:

• Instagram: @bernadettemarciniak
• Business Instagram: @solhausmedia
• Website: www.solhausmedia.com

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com

For the full show notes, head to semiconventional.com/episode52/

Hey, friend! One thing you know about clickbait articles is that they move people to take action because the hook is so enticing. While these clickbait tactics generally have a bad reputation, there are some lessons you can learn and apply to your own storytelling hooks. In today’s episode, I’m breaking down the lessons we can learn from clickbait tactics, how to add clickbait to your stories in a positive way, and so much more.

Main Topics Covered in Today's Episode:

• Why people love clickbait
• What you can learn from clickbait to improve your storytelling hooks
• How to add clickbait to your stories in a positive way
• Finding a balance between traditional storytelling and clickbait storytelling
• ChatGPT prompts you can use to help you come up with engaging storytelling hooks

Resources Mentioned in Today's Episode:

• Win a FREE 1:1 Session with me where we can work on your upcoming presentation, develop your spoken image strategy, or pick my brain on all things messaging and communication: Leave a review of the Her Spoken Image Podcast on Apple Podcasts or Spotify by July 31st to be entered into the giveaway. The winner will be announced on the August 5th podcast episode.
• Authentic Anecdotes

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com

For the full show notes, head to semiconventional.com/episode51/

Hey, friend! We talk a lot about storytelling on this podcast. If you want to be a memorable communicator, you have to be an effective storyteller. How do you know if you are really bad at telling stories? That’s what we are talking about today. In this episode, I share three signs that you’re a boring storytelling and share some tips to help you change that.

Main Topics Covered in Today's Episode:

• 3 signs you’re really bad at telling stories
• How to fix those storytelling mistakes so you’re not boring your audience

Resources Mentioned in Today's Episode:

• Win a FREE 1:1 Session with me where we can work on your upcoming presentation, develop your spoken image strategy, or pick my brain on all things messaging and communication: Leave a review of the Her Spoken Image Podcast on Apple Podcasts or Spotify by July 31st to be entered into the giveaway. The winner will be announced on the August 5 podcast episode.
• Authentic Anecdotes

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com

For the full show notes, head to semiconventional.com/episode50/

Today, I sit down to chat with Natalie Bullen all about mastering sales and messaging as an entrepreneur. Natalie shares so many truths and great insights into what it actually takes to build wealth as an entrepreneur, tips for mastering sales, a behind the scenes look at her business pivot, and so much more.

Main Topics Covered in Today's Episode:

• Natalie’s background and how she is currently pivoting her business
• How Natalie consistently shows up to use her voice to make an impact
• How to build wealth through mastering sales and messaging
• Changes in the online space and how to adapt as an entrepreneur

Connect with Natalie Bullen:

• Website: unapologeticwealth.com
• Facebook
• Birthright Private Podcast

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com
• 
  

For the full show notes, head to semiconventional.com/episode49/

Hey, friend! We talk about storytelling a lot on this podcast, but one aspect of storytelling we haven’t covered is why storytelling in marketing is effective. A simple answer is that our brains crave stories. In today’s episode, we’re getting a little nerdy and diving into the brain science of why storytelling is such an effective strategy in getting your audience to take action on your message.

Main Topics Covered in Today's Episode:

• Why storytelling is important among us as humans and across cultures
• How storytelling affects our brains
• The different aspects of storytelling in marketing
• How to effectively leverage storytelling in marketing

Resources Mentioned in Today's Episode:

• Authentic Anectodotes Story Prompt Experience
• Storytelling Summer Workshop Series

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com

For the full show notes, head to semiconventional.com/episode48/

Hey, friend! If you’ve been listening to this podcast for some time, then you know the power of storytelling in both personal and professional settings. One thing that often stops people from sharing their stories is not having a bank of stories to pull from. In today’s episode, I share my process for documenting stories using story prompts.

Main Topics Covered in Today's Episode:

• My process for documenting stories
• How using story prompts helps with recalling older stories you may have forgotten
• How the story prompts are a great way to create new conversations and connect with others

Resources Mentioned in Today's Episode:

• Authentic Anectodotes Story Prompt Experience

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com

For the full show notes, head to semiconventional.com/episode47/

Hey, friend! Today, we are continuing our discussion about storytelling. We are talking about my 6 step process for sharing relatable stories. In this episode, I share the best ways to identify everyday moments that you can incorporate into your personal and professional storytelling.

Main Topics Covered in Today's Episode:

• How to identify relatable stories
• How to develop a habit of identifying relatable stories in everyday life
• What to do once you’ve identified those moments

Resources Mentioned in Today's Episode:

• Authentic Anectodotes Story Prompt Experience

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com

For the full show notes, head to semiconventional.com/episode46/

Hey, friend! I am often asked questions about sharing personal stories and storytelling in general. Because I receive these questions from clients and others in my community, I decided to turn it into a podcast episode. Today, I’m breaking down five FAQs about sharing personal stories and storytelling. After listening to this episode, you will be able to confidently and comfortably share your personal stories in various settings and be an even more effective communicator.

Main Topics Covered in Today's Episode:

• 5 FAQs about sharing personal stories in professional settings
• Tips and strategies for helping you confidently share your personal stories
• Things to consider before sharing personal stories

Resources Mentioned in Today's Episode:

• Authentic Anecdotes: A Story Prompt Experience: https://buy.stripe.com/9AQ01D7zSgKv3TOdQU

Connect with April:

• Instagram: @semi.conventional
• LinkedIn
• Website: semiconventional.com

For the full show notes, head to semiconventional.com/episode45/