Join Kylie King, founder of Australian Ladies in Business Initiative as she talks to Jessica Micallef of FX Web Studio. Jessica's bio:

Hi, my name is Jessica Micallef, A Digital Marketing Mentor. I have been running my business for almost 20 years.

Passionate about media, digital marketing, and user experience, my journey has been a blend of creativity, technology, and strategy. I've dedicated extensive time to mastering the art of enhancing digital user experiences (UX).

From the start, my goal has been to redefine how businesses succeed online within the ever-evolving digital landscape. I have collaborated with clients across a diverse range of industries, driving significant increases in leads, online sales, and customer engagement. This success stems from my dedication to optimising the entire customer journey, which includes creating user-centric content and websites that are visually appealing and easy to navigate. My approach is grounded in human-centered design, prioritising empathy, accessibility, and inclusivity. I firmly believe that a seamless, user-centric journey, which extends beyond mere aesthetics, is central to every successful design and digital campaign.

Alongside my digital marketing expertise, I am deeply passionate about education and learning design. I have had the privilege of inspiring, educating, and mentoring hundreds of individuals and businesses through my business and TAFE. Whether through digital transformations of their brands or by equipping them with new skills for industry readiness, I help them unlock their full potential. My expertise extends beyond implementing effective sales funnels and automation; Driving by my love for learning (as a chronic skill stacker and lifetime learner) I am skilled in optimising learning experiences. This involves developing courses tailored for both online and face-to-face participants, ensuring that learning is as impactful, fun and as accessible as possible.

My mission is clear: I optimise user experiences one at a time, whether it's through an online course, a new website, a marketing campaign, or a social media presence. This dedication to enhancing each interaction is my way of making the world a better place.

You can stalk her here: Website - www.fxwebstudio.com.au Facebook - www.facebook.com/fxwebstudio/ Instagram - www.instagram.com/fx_web_studio/ YouTube - www.youtube.com/user/fxwebstudio
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