Carter Foster is a marketing professional with over nine years of experience blending strategy and creativity into impactful brand stories. Now leading the charge as Brand Manager for East Coast Cannabis, Carter swapped his marketing agency life for cannabis marketing in Maine. Originally from the Pacific Northwest, he now lives in southern Maine with his family and pets.

Marketing in the cannabis industry is nascent, so many companies haven’t hired a marketing professional or agency yet. As more states legalize the sale and use of recreational cannabis, marketing is crucial for market differentiation. How can you break into the marketing space with evergreen strategies amid legislation?

As a brand manager for a dispensary in Maine, branding expert Carter Foster must understand the restrictions around promoting cannabis products in the state and online. Since Maine doesn’t allow billboard promotions and Meta restricts explicit sales and promotions about cannabis on its platforms, Carter and his team employ unique graphics and clever copywriting to direct consumers to online and in-store promotions. Companies can also leverage foundational strategies like consistently posting about company initiatives on social media. Integrating relevant consumer trends into your marketing and branding is also essential in building a reputable presence in the industry.

Join Michele Ringelberg and Olivia Johnson in this episode of Marketing That POPs as they interview Carter Foster, the Brand Manager at East Coast Cannabis, about marketing strategies for dispensaries. Carter explains the importance of maintaining consistent customer communication, how to promote discounts strategically, and East Coast Cannabis’ brand partnership with Mike Tyson and clever merchandise.