Most entrepreneurs get stuck competing on price.

But real growth comes from building around value, purpose, and a formula you can repeat.

In this episode, Neil Twa sits down with Solomon Thimothy, founder of OneIMS and co-founder of Clickx, to break down his Growth Formula: a simple framework built on acquisition and retention. Solomon shares how he pivoted from building websites to running a 17-year growth agency, why businesses should stop treating leads as commodities, and how consistent execution creates predictable results.

In This Episode, We Cover:
✅ Why competing on price kills long-term growth
✅ The Growth Formula: acquisition + retention explained
✅ How to capture bottom-of-funnel demand before creating new demand
✅ The role of retention, nurturing, and automation in scaling
✅ Why execution matters more than perfection (with Elon Musk as an example)
✅ How Solomon pivoted from “pretty websites” to measurable growth

📍 Chapters
[00:01:13] Purpose vs. Price: Why Entrepreneurs Get Stuck
[00:03:48] From Websites to Growth: Pivoting the Business Model
[00:07:25] Building Around Outcomes, Not Commodities
[00:10:59] Competing on Value Instead of Price
[00:16:25] The Growth Formula: Acquisition + Retention
[00:20:23] Capturing Bottom-of-Funnel Demand First
[00:23:35] Retention and Nurturing Leads the Right Way
[00:27:15] Why Execution Beats Perfection

🚀 Learn more about Solomon at clickx.io

🚀 Visit Solomon on LinkedIn: https://www.linkedin.com/in/solomonthimothy

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Paid ads are expensive and crowded.

The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.

In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver.

✅ How to combine paid media with organic growth channels
✅ The role of authentic UGC and influencer partnerships
✅ Offline referrals and why every customer can be an influencer
✅ How Ice Cream Social helps brands activate word-of-mouth online
✅ Ashley’s journey to balancing business, family, and freedom

📍 Chapters
[00:01:26] Why Strategy Matters More Than Shiny New Tactics
[00:02:30] Paid Media, Email, SMS, and Word-of-Mouth Working Together
[00:04:14] The Rise of Authentic UGC and Influencer Content
[00:06:27] Managing Brand Guidelines and Legal Risks With Creators
[00:08:51] Defining Your Message and Building a Customer Persona
[00:11:02] Entrepreneurship, Family, and Building a Life of Freedom

🚀 Learn more about Ice Cream Social at icecreamsocial.io

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🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

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Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Starting a business is hard.

The secret to success isn’t chasing easy money. It’s aligning your business with the life you want to create.

In this episode, Neil Twa sits down with Jason, founder of the Goal Crazy Planner and author of Dream Driven. Jason shares how he turned a personal struggle into a product people love, why market validation kept him going, and how he balances e-commerce with real estate to build long-term stability.

In This Episode, We Cover:

✅ Your business should be the means, not the end
✅ The importance of validation before investing heavily
✅ Lessons from building the Goal Crazy Planner brand
✅ The role of affiliates, influencers, and evergreen content in scaling

📍 Chapters
[00:01:13] Choosing the Right Business to Start
[00:03:10] Staying Focused Through Passion and Market Validation
[00:05:02] Turning a Pain Point Into a Product
[00:11:32] Pivoting With Market Shifts
[00:12:08] Influencer Marketing, Affiliates, and Evergreen Content
[00:13:27] Cold Outreach and Long-Term Relationships
[00:16:38] Dream Driven: Jason’s New Book on Starting a Business

🚀 Grab your copy of the Goal Crazy Planner at goalcrazyplanners.com and use code VOLTAGE for 15% off.

Connect with Jason Vandevere on LinkedIn: https://www.linkedin.com/in/jasonvandevere

Follow Neil:
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📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

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Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Margins are razor-thin on Amazon.

Reimbursements are one of the easiest places to lose money. In this live session, Neil Twa and Lisa from GETIDA break down what reimbursements are, why they matter, and the major Amazon policy changes every seller needs to know.

They cover how lost and damaged inventory impacts your bottom line, why new claim deadlines are shrinking from 18 months down to as little as 60 days, and how sellers can recover thousands in “found money” by auditing their accounts.

✅ The new Amazon rules cutting claim timelines from 18 months to 60 days
✅ Why ignoring reimbursements is like handing free money to Amazon
✅ Case studies: sellers recovering $40,000+ in reimbursements

📍 Chapters
[00:01:13] What Counts as a Discrepancy on Amazon
[00:04:15] New, Intermediate, and Veteran Sellers: Who Should Audit
[00:05:43] Amazon’s Shocking New Claim Deadlines
[00:08:12] The Financial Stakes: Lost Inventory = Lost Cash
[00:09:17] Case Study: $40,000 in “Found Money”
[00:10:29] How GETIDA Is Adapting for Sellers
[00:11:17] Performance-Based Service and Transparency
[00:12:08] How to Connect With Lisa and Claim Your Reimbursement

Follow Neil:
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🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

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Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Most Amazon sellers brag about revenue. But revenue doesn’t pay the bills… profit does.

David Schomer, co-host of the Firing the Man podcast, breaks down what it really takes to build a sustainable Amazon business. From managing TACoS and uncovering hidden Amazon fees to choosing the right products and using accrual-based accounting, he shares hard-earned lessons from his own journey. David explains why most sellers misunderstand profit, the overlooked costs that cut into margins, and the product strategies that actually work in 2025.

✅Why profitability (not revenue) is the real measure of success
✅The difference between cash vs accrual accounting for Amazon sellers
✅How to calculate and manage TACoS (Total Advertising Cost of Sale)
✅The hidden Amazon fees (AFCoS) that erode margins and how to track them
✅Product strategies for choosing higher-ticket and oversized items that scale profitably

[00:00] Profitability Over Revenue. Why Amazon is getting harder and how to stay profitable.

[02:17] Cash vs. Accrual Explained: How inventory hits P&L versus the balance sheet.

[05:00] Your Financials Are a Report Card. Why treating Amazon like a real business matters.

[06:03] Using 4x landed cost and 30% margins to set yourself up right.

[06:58] TACoS Over ACOS: The ad metric that reveals if your sales are truly profitable.

[10:18] Amazon as a Media Company: Why PPC is now required to compete.

[11:10] Higher-Priced Products Win: How $50–$200 items create faster profitability.

[12:09] Oversized Products Pay Off: Why heavy, difficult-to-ship items are hidden gems.

[17:39] Cut the Duds: How dropping underperforming SKUs can boost account health.

[20:29] Customer expectations have changed.

[26:15] Launch, Then Refine: Use customer feedback to improve on the second order.

[29:18] AFCoS Uncovered: The hidden Amazon fees most sellers overlook.

[33:08] Benchmarks That Matter: What healthy AFCoS percentages look like.

[36:13] Final Advice: Just get started and stay committed to the process.

🚀 Guest: David Schomer

Website: firingtheman.com

Podcast: Firing the Man (available on all major platforms)

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
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📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

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Most entrepreneurs hit a wall when scaling past a few million. Phil Case has been there, AND he broke through. From 80-hour weeks to building multi-million-dollar agencies, Phil reveals the systems, leadership shifts, and client strategies that allowed him to grow from scrappy startup to powerhouse.

Neil Twa sits down with Phil to unpack what it really takes to scale agencies to $10M–$50M+, the hard leadership lessons, and how to balance work, life, and growth without burning out.

In This Episode, We Cover:
✅ How to build a core leadership team that drives real growth
✅ The role of mentors, networks, and surrounding yourself with the right people
✅ Lessons in capital, payroll stress, and sustainable client diversification
✅ Why Phil now works 35 hours a week and gets more done than ever

📍 Chapters
[00:03:36] Building Teams and Leadership that Scale
[00:07:57] Shifting from “Athlete” to “Coach” in Business
[00:10:23] Lessons from Founders Handing Over the Reins
[00:11:23] Capital, Payroll Pressure, and Sustainable Growth
[00:13:46] Work-Life Balance, Mentorship, and Redefining Success
[00:17:27] Confident Sales and Turning Down Wrong-Fit Clients
[00:21:41] Max Connect’s Ideal Clients and Expansion Strategy

🚀 Connect with Phil Case on LinkedIn

Follow Neil:
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🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?
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Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Industrial real estate has exploded in value, fueled by e-commerce growth, onshoring, and shifting supply chains.

Neil Twa sits down with Joel Friedland, an industrial real estate syndicator, to talk about the surge in warehouse demand, why Chicago is a manufacturing powerhouse, and how no-debt investing keeps deals stable even in downturns. They cover the rise of onshore manufacturing, the countries replacing China in the supply chain, and the market forces driving record rent increases.

In This Episode, We Cover:
✅ Industrial property values are up 50–75% since 2019
✅ How onshoring is reshaping U.S. manufacturing demand
✅ Mexico is now the largest importer to the U.S. (and its infrastructure problem)
✅ The no-debt real estate model that keeps investors safe in downturns

📍 Chapters
[00:02:11] How Joel Got Into Industrial Real Estate Syndication
[00:08:44] USPS Lease Renewal: From $6 to $19 Per Sq Ft
[00:13:27] Redevelopment of Chicago’s Fulton Market
[00:17:03] Onshoring, Manufacturing, and E-Commerce Growth
[00:21:18] Mexico’s Manufacturing Boom (and Its Grid Problem)
[00:27:45] Why Chicago is an Industrial Powerhouse
[00:37:22] Balancing Risk and Growth in Commercial Real Estate
[00:42:51] Typical Returns for Industrial Real Estate Investors

🚀 Connect with Joel Friedland: https://www.linkedin.com/in/joel-friedland

🚀 Want a Free Shopify Website Audit? Grab yours here: https://www.inspiresmallbusiness.com.au

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?
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Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

If you haven’t updated your website in years, it’s probably costing you more than you think.

Neil Twa sits down with Clayton, Shopify expert and DTC strategist, to unpack how AI is transforming e-commerce, what’s hype vs. what’s real, and how to protect your brand in a marketplace flooded with fake reviews and copycat stores.

In This Episode, We Cover:
✅ How AI is changing website design, marketing, and product reviews
✅ Why connection beats price in the DTC game
✅ How one site redesign delivered $25K in extra sales in just a week
✅ Pivoting fast when tariffs or market shifts hit your business

📍 Chapters
[00:06:39] Learning Web Design from Scratch
[00:09:22] Why Businesses Resist Change (and Lose Money)
[00:13:14] AI Marketing: Efficiency or Ethics Problem?
[00:15:22] The Rise of Fake Reviews and AI-Generated Content
[00:20:51] Turning Tariff Problems Into Global Sales Opportunities
[00:22:48] Building Authentic Connection With Customers
[00:24:00] Clayton’s Free Website Audit Offer

🚀 Want a Free Shopify Website Audit? Grab yours here: https://www.inspiresmallbusiness.com.au

Follow Neil:
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🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?
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Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!