What if that old Amazon store you stopped using is still worth thousands of dollars?

Most people just walk away, but you can sell your account.

In this episode of High Voltage Business Builders, Neil Twa sits down with long-time friend and eCommerce expert Aaron O'Sullivan to break down the real market for Amazon seller accounts. You’ll learn how to legally sell your store, what buyers are looking for, and how to protect yourself from account health pitfalls.

If you’ve ever wondered whether your old store could be turned into real cash, this episode will show you exactly how the process works.

💡Visit https://ecomstores.com/voltage and see if your account qualifies!

In This Episode, We Cover:

✅ How to tell if your Amazon store is worth selling

✅ What makes an account valuable to buyers

✅ The legal process for transferring your store without breaking TOS

✅ How to protect your account’s health before selling

✅ Why focus and mentorship matter more than ever for long-term success

✅ The story behind Aaron’s new mission supporting children in the Philippines

📍 Chapters
00:00 Why Some Amazon Stores Still Have Hidden Value

01:06 Can You Sell Your Amazon Account Legally?

03:26 What Buyers Look For: Account Health, History, and Original Ownership

05:20 How Much Are Stores Worth ($500 to $20,000+)

06:29 Why You Should Sell Before Your Store Goes Dormant

07:12 What Disqualifies an Account from Being Bought

08:22 How the Sale Process Works from Escrow to Transfer

10:06 Beyond Amazon: Can Shopify and TikTok Stores Be Sold Too

12:17 The Mindset of Successful Sellers and Why Most Fail

14:30 Lessons from Losing Millions and the Power of Focus

17:19 Building Wealth Takes Time and the 10-Year Horizon

19:32 Purpose Beyond Profit: Aaron’s Mission in the Philippines

22:05 Why Every Seller Should Treat Their Store as an Asset

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

✅ Subscribe for weekly conversations with real founders

✅ Share this with a brand owner or marketer in your network

✅ Drop a review to help others discover the show

Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

TikTok, Shopify, and Amazon are shifting fast. These updates will shape how you sell in 2026.

In this week’s Friday “Week in Review,” Neil breaks down the latest data, platform changes, and pricing strategies helping sellers stay profitable as ad costs rise.

You’ll learn how a small pricing shift turned into a major profit win, what TikTok’s new tools mean for real sales, and how AI-driven updates from Shopify and Meta are changing how brands grow online.

🚀 What should I sell next? Head to gpt.caimandata.com to generate data-driven product ideas powered by Cayman Data’s AI engine.

In This Episode, We Cover:
✅ Why raising prices can increase profits (and when to do it)
✅ How to cut wasted ad spend on Amazon and keep margins strong
✅ TikTok’s new Content Insights and Travel Ads and what they mean for discovery and conversions
✅ How Shopify and Meta are using AI to personalize stores and boost lifetime value
✅ Why the future belongs to sellers who connect Amazon, TikTok, and Shopify into one system

📍 Chapters
00:00 Why 2026 Will Reward Brands That Build Systems, Not Just Sales

01:01 How a 10% Price Increase Led to Double the Daily Revenue

02:21 Using TikTok’s New Tools to Drive Real Conversions, Not Just Views

03:03 How Shopify’s AI and In-Chat Shopping Are Redefining Customer Experience

04:03 The Three-Engine Strategy: Connecting Amazon, TikTok, and Shopify for Sustainable Growth

05:01 Lessons From “Breaking” Amazon’s Ad System and Finding Its Hidden Limits

05:39 Using the $5 Product Research GPT to Find Winning Ideas

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

✅ Subscribe for weekly conversations with real founders

✅ Share this with a brand owner or marketer in your network

✅ Drop a review to help others discover the show

Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

200 episodes. 5,000 minutes. 83 hours of real conversations with founders, CEOs, and entrepreneurs who’ve built something from the ground up.

In this milestone episode, Neil reflects on what 200 interviews have revealed about what it really takes to build a successful business in today’s world, from systems and data to freedom and fulfillment.

No theory. No hype. Just the unfiltered lessons that every business builder needs to hear.

In This Episode, We Cover:
✅ The 5 biggest takeaways from 200 episodes of real entrepreneurship
✅ Why systems always beat hustle
✅ How data has become the ultimate competitive advantage
✅ The evolution of creativity in modern commerce
✅ Why retention now matters more than acquisition
✅ The most important shift every founder must make: business should fuel your life, not own it

📍 Chapters
[00:00:00] Welcome to Episode 200
[00:00:51] The Vision Behind the Podcast
[00:02:40] Systems Beat Hustle Every Time
[00:03:18] Data Is Your Competitive Edge
[00:03:41] Creativity Isn’t Dead—It’s Evolved
[00:04:02] Retention Over Acquisition
[00:04:21] Building a Business That Fuels Your Life
[00:05:36] Honoring 200 Guests and Their Lessons
[00:06:03] What’s Next for High Voltage Business Builders
[00:07:00] Final Message to Founders and Entrepreneurs

Follow Courtney and Nimble Gravity:
🌐 Website: https://nimblegravity.com
🔗 LinkedIn: https://www.linkedin.com/company/nimblegravity

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

✅ Subscribe for weekly conversations with real founders

✅ Share this with a brand owner or marketer in your network

✅ Drop a review to help others discover the show

Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Data is the new competitive edge.

Neil sits down with Courtney from Nimble Gravity to break down how AI, privacy changes, and Google Analytics 4 are redefining how brands track, measure, and grow online.

They discuss what every e-commerce business needs to know to stay profitable in a world where targeting is fading, automation is rising, and smarter analytics now drive the biggest wins.

In This Episode, We Cover:
✅ How GA4 changes data tracking for every online business
✅ The truth about AI-driven analytics and automated insights
✅ Why clean data matters more than ever in 2025
✅ How to identify your most profitable customers using web data
✅ The death of hyper-targeting and what’s replacing it
✅ The rise of modeled data and how it impacts marketing accuracy
✅ What globalization means for digital teams and collaboration

📍 Chapters
[00:01:00] Courtney’s Journey from Fashion to Fortune 150
[00:03:30] Lessons in Scaling Analytics for E-Commerce
[00:06:30] The Evolution of Data-Driven Marketing
[00:09:00] Tools That Are Changing How We Analyze Data
[00:11:00] How GA4 Impacts Your Website Tracking
[00:13:00] Privacy Rules and the End of Hyper-Targeting
[00:15:00] How AI Tools Are Simplifying Data Analysis
[00:18:00] Will AI Replace Data Analysts?
[00:20:00] Building and Leading Global Analytics Teams
[00:22:00] The Next Wave of AI in Marketing Creativity

Follow Courtney and Nimble Gravity:
🌐 Website: https://nimblegravity.com
🔗 LinkedIn: https://www.linkedin.com/company/nimblegravity

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

✅ Subscribe for weekly conversations with real founders

✅ Share this with a brand owner or marketer in your network

✅ Drop a review to help others discover the show

Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Google Ads isn’t dead… But it’s definitely changed.

Neil sits down with John Horn, CEO of StubGroup, to unpack how the world’s biggest ad platform is adapting to AI, stricter policies, and changing consumer behavior.

They cover everything from rising ad costs to Google account suspensions, Performance Max campaigns, and what actually works for eCommerce and lead-gen brands in 2025. Whether you’re running ads yourself or managing a team, this episode gives you a no-fluff roadmap for staying profitable on one of the most competitive platforms in marketing.

In This Episode, We Cover:
✅ Why Google Ads still outperforms other ad channels in 2025
✅ How AI tools are reshaping ad targeting, automation, and results
✅ The #1 mistake advertisers make when tracking conversions
✅ Why low-ticket products rarely succeed without strong lifetime value
✅ How to recover (and prevent) Google Ads account suspensions
✅ The future of ads inside AI search tools like ChatGPT and Gemini
✅ What budget do you actually need to start seeing results?

📍 Chapters
[00:01:00] Did AI Kill Google Ads?
[00:03:00] Why Ad Costs Keep Rising (and How to Compete)
[00:05:00] Conversion Tracking and Smarter Optimization
[00:07:00] Understanding ROAS vs. Real Profitability
[00:09:00] The Role of AI in Ad Targeting and Performance Max
[00:13:00] How ChatGPT and Gemini Are Changing Search Behavior
[00:15:00] Building Smarter Campaigns and Defining Success
[00:17:00] How Much Budget You Actually Need to Start
[00:18:30] Avoiding Account Suspensions and Policy Traps
[00:20:00] Case Study: Cutting CPC by 51% for a SaaS Brand
[00:21:45] What It Means to Be a Google Premier Partner

Follow John on LinkedIn: www.linkedin.com/in/johnjhorn1/

Visit stubgroup.com to learn how StubGroup helps businesses scale smarter and stay compliant with Google Ads

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

✅ Subscribe for weekly conversations with real founders

✅ Share this with a brand owner or marketer in your network

✅ Drop a review to help others discover the show

Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

For most sellers, shipping eats the largest slice of the budget.

But with the right strategy, it can become your most powerful competitive edge.

Lori from Falcon Fulfillment joins Neil to unpack how the fulfillment industry is transforming, from Amazon’s two-day dominance to the rise of smarter, more profitable shipping models.

They dive into how brands can cut costs, use AI to optimize logistics, and compete in an eCommerce world where speed isn’t the only advantage. Whether you’re scaling DTC or managing 3PL relationships, this episode breaks down the hidden levers that drive fulfillment profitability.

In This Episode, We Cover:
✅ Why Amazon’s fulfillment model is no longer the only way to compete
✅ How brands are saving thousands by extending from two-day to four-day shipping
✅ The rise of flexible “mosaic” carrier strategies that lower shipping costs
✅ How AI is changing fulfillment forecasting and decision-making
✅ The return of U.S. and North American manufacturing post-COVID
✅ What to look for in a fulfillment partner that actually fits your business

📍 Chapters
[00:01:00] Why Fulfillment Is Getting More Exciting Than Ever
[00:02:30] The End of the Two-Day-Shipping Obsession
[00:04:00] Amazon vs. Niche Brands: Competing on Value, Not Speed
[00:06:00] How Shipping Became the Biggest Lever in Profitability
[00:07:45] The Real Cost of “Free” Shipping
[00:09:00] FedEx, UPS, and the New Carrier Mosaic Strategy
[00:12:45] AI and Data: The Future of Smarter Fulfillment
[00:14:00] Reshoring and the Return of North American Manufacturing
[00:16:00] The Billion-Dollar Opportunity in Packaging Waste
[00:23:40] How to Choose the Right 3PL Partner for Your Brand

Explore how Falcon Fulfillment helps eCommerce brands ship smarter and scale faster: falconfulfillment.com

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

✅ Subscribe for weekly conversations with real founders

✅ Share this with a brand owner or marketer in your network

✅ Drop a review to help others discover the show

Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Most business owners still treat video as a marketing tool. But in 2025, it is the storefront.

In this episode, Neil Twa sits down with Nicolas from eStreamly to unpack how shoppable videos and livestream commerce are transforming the way consumers buy online. From TikTok Shops generating millions per video to Amazon’s new in-stream shopping features, they reveal how brands are converting attention into purchases faster than ever.

In This Episode, We Cover:
✅ How TikTok and Amazon are leading the shoppable video revolution
✅ The secret behind viral videos that generate million-dollar sales
✅ Why attention span and content volume are the new marketing currency
✅ Frameworks for creating high-converting videos and livestreams
✅ How to repurpose TikTok content across platforms for maximum ROI
✅ Why every e-commerce brand must start acting like a media company
✅ The future of livestream shopping and video gamification

📍 Chapters
[00:03:00] How TikTok Shops Created an $18B Market
[00:05:00] The Reality of Going Viral: Quantity Over Perfection
[00:07:30] Amazon’s Move Into Media and Interactive Ads
[00:10:00] Building High-Performing Video Frameworks
[00:13:00] Hooks, Engagement, and the Power of Iteration
[00:16:00] Why Content Volume Beats Perfectionism
[00:21:00] How to Win With Livestream Commerce
[00:25:00] Platform Strategy and the Law of Consistency
[00:27:00] The Future of E-Commerce and Video Monetization

🚀 Learn more about Nicolas and eStreamly https://get.estreamly.com

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

✅ Subscribe for weekly conversations with real founders

✅ Share this with a brand owner or marketer in your network

✅ Drop a review to help others discover the show

Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Most people think of coffee shops or fast food when they hear “franchise.”

But the real money is in overlooked industries with high margins, low overhead, and massive demand.

In this episode, Neil Twa sits down with Cliff, a veteran franchise owner and consultant, to reveal the five franchise categories with the highest profit potential. From trades to pet care to youth enrichment, Cliff explains where the biggest opportunities are, how to evaluate ROI, and what lifestyle factors to consider before investing. He also shares his personal journey from Wall Street to franchising, including the best (and worst) businesses he ever owned.

In This Episode, We Cover:
✅ The “Silver Tsunami” and opportunities in senior care
✅ How pet humanization is creating billion-dollar businesses
✅ Why youth enrichment franchises are booming
✅ The truth about franchise ROI and FDD disclosures
✅ Cliff’s journey from managing $250M on Wall Street to building franchises

📍 Chapters
[00:01:13] From Family Priorities to Self-Employment
[00:07:17] Leaving Wall Street for Entrepreneurship
[00:13:19] Entering Franchising and Early Lessons Learned
[00:15:00] The Best and Worst Franchise Businesses
[00:17:34] The 5 Franchise Categories That Print Money
[00:23:26] Franchise ROI, Net Margins, and FDD Disclosures
[00:31:26] Lifestyle, Risk, and Picking the Right Franchise
[00:34:48] Why Due Diligence Matters More Than Sales Hype

🚀 Learn more about Cliff’s work with franchises:https://www.linkedin.com/in/cliffnonnenmacher

Follow Neil:
🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
📸 Instagram: https://www.instagram.com/neiltwa/
📘 Facebook: https://www.facebook.com/neiltwa/
🐦 X/Twitter: https://twitter.com/voltagefba
🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?
✅ Subscribe for weekly conversations with real founders
✅ Share this with a brand owner or marketer in your network
✅ Drop a review to help others discover the show

Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!