Episodios

  • #212 What Business Owners Get Wrong About Bitcoin… A Breakdown With Eric Runge
    Dec 17 2025

    Bitcoin isn’t a trend and it’s not going anywhere either….


    In this episode of High Voltage Business Builders, Neil sits down with Bitcoin advisor Eric Runge to break down what Bitcoin actually is, why it exists, and why serious investors are paying attention. This isn’t a hype-driven crypto conversation. It’s a fundamentals-first discussion about money, inflation, and long-term wealth.


    If you’ve ever said, “I don’t really understand Bitcoin,” this episode’s for you.


    In This Episode, We Cover:

    ✅ What money really is and why it’s failing business owners

    ✅ How inflation became permanent after the gold standard ended

    ✅ Why Bitcoin was created in response to centralized financial control

    ✅ The key differences between Bitcoin and other cryptocurrencies

    ✅ Why long-term holders think differently than traders


    📍 Chapters

    02:55 What money is supposed to do

    05:20 Gold, fiat currency, and the rise of inflation

    08:10 Why Bitcoin is different from every other crypto

    11:45 Decentralization and the hidden “permission layer” in banking

    16:05 Why volatility scares investors and how professionals think about it

    21:00 ETFs, institutions, and Bitcoin treasury strategies

    28:25 Why Bitcoin is a long-term hold, not a trade

    35:40 Managing downside risk for serious capital


    Guest: Eric Runge

    Founder & Owner, Veritas Bitcoin Strategies (Owner/Managing Member of Veritas Wealth Management)

    Website: www.familyofficebitcoin.com/home-page-01


    Follow Neil:

    🔗 LinkedIn:⁠ https://www.linkedin.com/in/neiltwa/⁠

    📸 Instagram:⁠ https://www.instagram.com/neiltwa/⁠

    📘 Facebook:⁠ https://www.facebook.com/neiltwa/⁠

    🐦 X/Twitter:⁠ https://twitter.com/voltagefba⁠

    🎵 TikTok:https://www.tiktok.com/@fbabusinessbuilders⁠


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    39 m
  • #211 Black Friday Is Lying To You (What the Data Actually Says + What It Doesn’t)
    Dec 12 2025

    Everyone loves Cyber Week numbers. Big charts. Big screenshots. Big claims.


    But Cyber Week data lies….


    When demand is compressed into five days, behavior gets distorted. And if you build your next 90-day strategy on distorted data, you scale the wrong lesson.


    In this Week in Review, Neil breaks down what the post–Cyber Week data actually reveals, why traffic and revenue spikes mislead sellers every December, and how real operators read the scoreboard differently heading into January and 2026.

    🚀 What should I sell next? Visit: gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine.


    TL;DR

    ✅ Cyber Week spikes distort behavior. Post-event data tells the truth.

    ✅ Traffic growth does not equal buyer intent. Clicks fooled many sellers.

    ✅ BNPL inflated AOV but increased refund and cash-flow risk.

    ✅ Conversion quality flattened even as sessions rose.

    ✅ Operators wait for normalization data before making scaling decisions.

    ✅ December rewards control. January exposes poor interpretation.

    📍 Chapters

    00:00 Why Cyber Week data is structurally misleading

    01:35 What Adobe and Salesforce data actually shows

    02:14 Traffic growth versus real buyer intent

    02:52 AOV, Buy Now Pay Later, and hidden cash-flow risk

    03:51 Why traffic was cheap but conversion quality was not

    04:29 What smart brands are watching heading into mid-December

    05:08 Why stabilization beats noise at year-end

    05:29 The operator advantage going into 2026


    Follow Neil:

    🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/

    📸 Instagram: https://www.instagram.com/neiltwa/

    📘 Facebook: https://www.facebook.com/neiltwa/

    🐦 X/Twitter: https://twitter.com/voltagefba

    🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders


    🎧 Like This Episode?

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    8 m
  • #210 The Ego That Kills Businesses: Sean Steimer on Partnerships, Failure, and Tenacity
    Dec 10 2025

    The biggest killer of businesses isn’t money, competition, or bad timing. It’s ego.


    In this episode of High Voltage Business Builders, Neil Twa sits down with serial entrepreneur Sean Steimer to break down how ego destroys partnerships, blinds founders, and turns promising ventures into unnecessary failures.


    Sean went from cleaning tables in Scottsdale restaurants to managing multimillion-dollar operations, running a real estate team, opening restaurants, and scaling a patented golf product that nearly died when his original partner walked away. Sean reveals how he rebuilt from that moment and how self-awareness and humility determine whether your business thrives or collapses.

    If you’ve ever struggled with partnerships, conflict, burnout, or the temptation to give up, this episode will hit home.

    In This Episode, We Cover:

    ✅ Why ego ruins more businesses than money ever will

    ✅ The red flags that reveal a bad partner long before the paperwork

    ✅ The real impact entrepreneurship has on marriage and family

    ✅ Why “nothing fails until you quit” is the most underrated mindset

    ✅ The discipline of managing priorities, time, and expectations

    📍 Chapters

    04:40 Growing up in real estate and developing resilience

    07:00 How ego kills deals, partnerships, and businesses

    09:20 Communication as the #1 predictor of partner success

    11:45 Time management, priorities, and “controlling the controllables”

    14:10 Marriage, support systems, and life behind the grind

    18:10 The Swingy story: patent win, partner exit, rebuilding alone

    21:30 Scaling an ecommerce product to thousands of units

    23:40 Failure, persistence, and why quitting is the only real loss


    Guest: Sean Steimer

    Entrepreneur, Real Estate Operator, Co-Founder of Swingy

    Website: https://swingy.com


    Follow Neil:

    🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/

    📸 Instagram: https://www.instagram.com/neiltwa/

    📘 Facebook: https://www.facebook.com/neiltwa/

    🐦 X/Twitter: https://twitter.com/voltagefba

    🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders


    🎧 Like This Episode?

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    ✅ Share this with a brand owner or marketer in your network ✅ Drop a review to help others discover the show


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    28 m
  • #209 Black Friday Broke the Internet. Here’s How Our Brands Hit Record Days Anyway
    Dec 8 2025

    Shopify went dark on Cyber Monday. Amazon glitched and wiped deal badges across Black Friday and Cyber Week. Sellers relying on one platform got crushed. But diversified brands kept growing because TikTok, Shopify, Amazon, and email all picked up the slack.


    Factories across China and Vietnam are now slowing down early ahead of Lunar New Year, which means your Q2 inventory window is already shrinking. TikTok Shop continues its retail takeover, and AI is rewriting the rules for product discovery, listing visibility, and who gets recommended.


    In today’s Week in Review, you’ll hear what actually happened inside Shopify and Amazon during the meltdown, how operators protected their revenue, what you must do before January hits, and why 2026 will reward brands who diversify and think like CEOs, not dabblers.


    Do not wait on inventory. China and Vietnam are already winding down for Lunar New Year. If you don’t finalize orders soon, your production moves into April or May.

    Shopify crashed and Amazon glitched deals. Operators with omnichannel setups absorbed the hit. Single-channel sellers got wrecked.

    Maximize profits in December instead of scaling losers. Double down on your highest-converting SKUs, best reviews, and fastest shipping.

    TikTok to Amazon is the new performance pipeline. UGC targeting Amazon searches drove major lifts last week.

    AI is the new e-commerce gatekeeper. AI agents are scraping, rewriting, and interpreting your listings. Machine-friendly listings now determine visibility.

    📍 Chapters

    00:59 Shopify Cyber Monday outage and platform instability

    02:03 Why single-channel dependence is dangerous

    03:24 Amazon deal badge glitch suppressing Black Friday + Cyber Week offers

    07:42 January returns spike, lower conversions, and planning Q1 strategy

    08:15 Real-world Voltage brand results during outages

    09:00 TikTok UGC targeting Amazon search and the “halo effect”

    10:45 How to structure listings to be chosen by AI

    11:46 Why 2026 belongs to omnichannel operators

    13:19 Your operator mindset for 2026



    Follow Neil:

    🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/

    📸 Instagram: https://www.instagram.com/neiltwa/

    📘 Facebook: https://www.facebook.com/neiltwa/ 🐦 X/Twitter: https://twitter.com/voltagefba 🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders


    🎧 Like This Episode?

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    ✅ Share this with a brand owner or marketer in your network

    ✅ Drop a review to help others discover the show

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    15 m
  • #208 He Built an 8-Figure DTC Brand | Unbound Merino Founder
    Dec 3 2025

    Your biggest advantage in e-commerce is being a founder who refuses to get knocked out.


    In this episode of High Voltage Business Builders, Neil Twa sits down with Dan Demsky, CEO and co-founder of Unbound Merino, an 8-figure DTC apparel brand built on nearly a decade of grit, adaptation, and relentless reinvention.


    Dan opens up about the real challenges DTC operators are facing today: tariffs slashing margins overnight, supply chain volatility, rising acquisition costs, and the pressure to stay profitable while scaling. He explains how his team survived by tightening cash flow, cutting waste, and becoming sharper operators instead of panicking or raising prices too quickly.


    If you’re building in ecommerce and want to understand what’s actually happening on the ground, how high-AOV brands survive acquisition costs, or what retail expansion really looks like this episode is a masterclass in real-world leadership and long-term DTC growth.

    In This Episode, We Cover:

    ✅ Why survival comes down to “don’t get knocked out” and strong cash-flow discipline

    ✅ How to audit spending, tighten costs, and become a sharper operator

    ✅ Why high AOV is critical when acquisition costs hit $50+ per customer

    ✅ Surviving COVID, freight spikes, and now tariffs as a long-term founder

    ✅ What retail expansion actually requires: timelines, risk, buybacks, and buyers


    📍 Chapters

    02:12 What tariffs actually do to margins and operations

    04:24 Cutting costs, tightening cash flow, and becoming a better operator

    08:44 The founder mindset: “just don’t die” and keep surviving

    13:00 High AOV, acquisition costs, and the profitability game

    17:50 Preparing for Black Friday and Q4 uncertainty

    19:45 Why profitability beats revenue vanity every time

    23:10 Using AI for leadership, planning, and business coaching

    30:10 What retail really requires: inventory, buybacks, timelines, and patience


    Guest: Dan Demsky

    CEO & Co-Founder, Unbound Merino

    Website: https://unboundmerino.com


    Follow Neil: 🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/ 📸 Instagram: https://www.instagram.com/neiltwa/ 📘 Facebook: https://www.facebook.com/neiltwa/ 🐦 X/Twitter: https://twitter.com/voltagefba 🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders


    In This Episode, We Cover:
    🎧 Like This Episode? ✅ Subscribe for weekly conversations with real founders ✅ Share this with a brand owner or marketer in your network ✅ Drop a review to help others discover the show

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    35 m
  • #207 TikTok’s $19B Quarter, Factories Slow Down Early and Amazon’s Temu Killer | Friday Week in Review
    Nov 28 2025

    Amazon launched a Temu killer, started selling certified used cars, and began rewriting product listings for AI bots…

    Factories across China and Vietnam are signaling early Lunar New Year shutdowns, and TikTok Shop had one of the biggest quarterly numbers in platform history.

    In today’s Week in Review, you’ll learn what’s shaking global supply chains, how AI is becoming the new gatekeeper for ecommerce, what Amazon’s new moves mean for sellers, and why 2026 will be the year operators pull away from dabblers.

    🚀 What should I sell next? Visit: gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine.

    TLDR:

    ✅ Order your inventory NOW. China and Vietnam are winding down for Lunar New Year. Your Q2 inventory window is shrinking so plan now or get pushed into April/May production.

    ✅ Amazon launched Bazaar to fight Temu and started selling certified used cars. Expanded Grade & Resell and rolled out Lightning Replenish AI.

    ✅ Cheap products are dying. Premium is rising. Bazaar will siphon bargain hunters away from mid-tier listings. If you sell premium or branded products, this is good. If you sell low-margin commodities, pivot before 2026.

    ✅ TikTok is becoming the top-of-funnel for all retail. $19B last quarter means TikTok now beats Etsy and eBay.

    ✅ AI agents are scraping your listings, rewriting your bullets, and deciding what products get recommended. The question is no longer “How do I rank?” It’s “How do I get AI to choose me?”

    ✅ Winning listings look different now. Clean attributes. One benefit per bullet. Structured specs. Clear problem/solution. Images that match your claims. If your listing isn’t machine-friendly, you’re invisible.

    📍 Chapters

    00:54 Factories in China + Vietnam begin early slowdowns, Q2 production windows are shrinking fast

    02:12 Amazon launches Bazaar to compete with Temu + Shein

    03:32 Amazon enters automotive with certified used cars

    04:29 Grade & Resell expansion reduces return losses

    05:06 Lightning Replenish AI predicts customer reorders

    06:00 Voltage selected as Amazon Launchpad Premier Partner

    07:12 TikTok Shop reports a $19B quarter

    09:27 AI agents scraping and rewriting product listings

    10:45 How to optimize your listings to get chosen by AI

    12:00 TikTok discovery + Amazon conversion strategy for 2026

    Follow Neil:
    🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
    📸 Instagram: https://www.instagram.com/neiltwa/
    📘 Facebook: https://www.facebook.com/neiltwa/
    🐦 X/Twitter: https://twitter.com/voltagefba
    🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

    🎧 Like This Episode?

    ✅ Subscribe for weekly conversations with real founders

    ✅ Share this with a brand owner or marketer in your network

    ✅ Drop a review to help others discover the show

    Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

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    18 m
  • #206 Non-Food Franchising: The Career Path AI Can’t Replace
    Nov 26 2025

    What if the safest path in an AI-driven economy isn’t climbing the corporate ladder, but owning a business that AI can’t automate?

    In this episode of High Voltage Business Builders, Neil Twa sits down with franchise expert Jon Ostenson, former President of ShelfGenie and founder of FranBridge Consulting, who has helped thousands of people transition from corporate jobs into business ownership.

    Jon shares how he left a Fortune 1000 VP role, took a pay cut, and stepped into franchising with zero industry experience. He breaks down why non-food franchises (home services, senior care, property services, fitness, pet care, and B2B services) are exploding in demand as AI reshapes the job market and accelerates corporate layoffs.

    In This Episode, We Cover:


    ✅ The difference between food and non-food franchises (and why non-food wins)
    ✅ What it costs to buy into a franchise and how royalties really work
    ✅ How much profit new franchise owners can expect in year one
    ✅ Semi-passive franchising models and how professionals keep their W2 while owning a business
    ✅ Why home services, senior care, and property services remain AI-resistant
    ✅ How to evaluate a franchise’s financials, support, and long-term viability

    📍 Chapters

    02:00 Taking a pay cut and jumping into entrepreneurship
    05:00 AI layoffs and why people are rushing into business ownership
    07:34 How much you can earn in year one with service-based territories
    12:00 How to hire operators and what makes a great candidate
    14:25 Funding, legal considerations, and evaluating franchise agreements
    15:51 Typical investment ranges and the $100K–$400K sweet spot
    18:00 New disruptions in franchising (junk removal, lawn care apps, etc.)

    Guest: Jon Ostenson
    Website: https://franbridgeconsulting.com
    LinkedIn: https://www.linkedin.com/in/jon-ostenson
    Book: Non-Food Franchising

    Follow Neil:
    🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/
    📸 Instagram: https://www.instagram.com/neiltwa/
    📘 Facebook: https://www.facebook.com/neiltwa/
    🐦 X/Twitter: https://twitter.com/voltagefba
    🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

    🎧 Like This Episode?

    ✅ Subscribe for weekly conversations with real founders

    ✅ Share this with a brand owner or marketer in your network

    ✅ Drop a review to help others discover the show

    Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

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    22 m
  • #205 Freight Is Down, Tariffs Shifted, TikTok Shop Is Exploding. Here’s What Matters | Friday Week in Review
    Nov 21 2025

    🚀 What should I sell next? Visit: gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine.

    What matters for e-commerce going into 2026? Freight rates are dropping, tariffs just changed again, TikTok Shop is exploding, Amazon rolled out new updates, and factories in Asia are reporting eight straight months of contraction.

    In today’s Week in Review, you’ll learn what’s happening in global supply chains, how AI is reshaping buying behavior, what Amazon’s newest changes mean for sellers, and why 2026 is shaping up to be a major reset year for U.S. brands.

    In This Episode, We Cover:

    ✅ Freight updates and the rare moment of calm in global shipping

    ✅ The new tariff reduction on China imports and what it means for margins

    ✅ Why Asia’s eight months of contracting orders signal big changes for 2026

    ✅ How to secure production windows before the Chinese New Year hits

    ✅ Amazon is turning Black Friday into a 12-day event

    ✅ Sponsored product videos officially launching

    ✅ How Google’s AI Overviews are affecting shopping keyword rankings

    ✅ The collision of AI and margins and why speed is the new moat

    📍 Chapters

    01:02 Freight Update: Rates sliding again

    01:58 Asia’s eight months of contracting orders

    02:56 Why you need to lock in production windows now

    03:11 Amazon turns Black Friday into a 12-day event

    03:30 Amazon’s AI bot auto-purchasing products

    04:00 China cracks down on cross-border tax dodgers

    06:28 Sponsored product videos now available

    07:36 Walmart CEO steps down + Walmart partners with Voltage

    08:12 Multi-channel shipping from Amazon inventory

    08:38 Google AI Overviews affecting search

    08:52 Platforms, fees, and AI’s effect on discovery

    09:35 The collision of AI and margins

    Follow Neil:

    🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/

    📸 Instagram: https://www.instagram.com/neiltwa/

    📘 Facebook: https://www.facebook.com/neiltwa/

    🐦 X/Twitter: https://twitter.com/voltagefba

    🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

    🎧 Like This Episode?

    ✅ Subscribe for weekly conversations with real founders

    ✅ Share this with a brand owner or marketer in your network

    ✅ Drop a review to help others discover the show

    Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

    Más Menos
    14 m