What if your website... doesn't matter anymore?

This is called “Zero Click Commerce”

In this episode of the High Voltage Business Builders Podcast, Neil breaks down the shift from keyword search to conversational buying. Customers are completing purchases inside ChatGPT, TikTok Shop, Instagram, and Google’s AI environments without ever touching your website.

If you are still optimizing only for traffic, funnels, and on-site conversions, you may be improving a system that customers are bypassing entirely.

🚀 Dominant is a 12-week live cohort for serious operators launching their first Amazon product. Work directly with the Voltage team through product discovery, validation, and launch, with the goal of reaching 25 sales per day.Text INTERESTED to 417-765-0412 or email neil@voltagedm.com to apply.

In This Episode, We Cover:

✅ What Zero Click Commerce actually is and how transactions now close inside ChatGPT and TikTok

✅ Why website traffic is no longer the primary KPI

✅ How conversational queries replace traditional keyword SEO

✅ Why clean, structured product data determines whether AI recommends you

✅ The five-step operator playbook for adapting in 2026

🚀 What should I sell next? Visit: gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine.

🚀 Want help building a real eCommerce business with systems, margins, and attribution clarity? Visit: voltagedm.com to explore consulting, implementation programs, and operator-level support.

📍 Chapters

00:00 What if your website doesn’t matter anymore?

02:00 Why BNPL tracking still matters and recap from last week

02:36 What Zero Click Commerce actually looks like in practice04:00 Is the funnel dead?05:00 Conversational discovery vs keyword search

05:45 Why website traffic is no longer the goal

06:00 Product data as the new SEO

07:00 AI agents as gatekeepers

08:00 The five-step operator playbook

10:00 Repositioning your website as a brand hub

10:30 Owning the post-purchase experience

12:00 Why single-channel strategies are over

🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/

📸 Instagram: https://www.instagram.com/neiltwa/

📘 Facebook: https://www.facebook.com/neiltwa/

🐦 X/Twitter: https://twitter.com/voltagefba

🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

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✅ Share this with a brand owner or operator who needs to hear it

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Finding the right 3PL is one of the most important decisions an e-commerce brand will make. It is also one of the hardest. With over 10,000 warehouses in the United States alone, most founders rely on referrals, Google searches, and guesswork.

Matt built Third Person to change that.

In this episode, Matt shares how he went from leading operations at early-stage startups like Rent the Runway and Birchbox to building a 3PL marketplace powered by AI. What started as a profitable consulting firm evolved into a scalable software platform designed to intelligently match brands with qualified fulfillment partners.

In This Episode, We Cover

✅ The Real Problem With 3PL Selection

There are thousands of fulfillment providers. Most brands do not know how to filter them. Matt explains why this decision has become more complex, not easier, over the past decade.

✅ From Consulting to Scalable Software

Matt and his partner were running a profitable consulting firm helping brands source 3PLs. They shut it down to build technology that could do the job better and at scale.

✅ The “Dating App” Model for Fulfillment

Third Person uses AI-driven scoring to match brands with top-fit 3PLs based on real operational needs. Brands see ranked matches and choose who to connect with directly.

✅ Founder-Product Fit vs Product-Market Fit

Matt shares the difference between knowing you are the right founder for the problem and proving the market wants your solution at scale.

✅ Building Value Without Charging Brands

The platform is free for brands. Third Person earns referral fees from 3PLs by delivering qualified, high-intent leads.

📍 Chapters

03:30 What Third Person Actually Does

06:00 The Marketplace Model for 3PL Matching

08:45 From Rent the Runway to Supply Chain Consulting

10:00 Shutting Down a Profitable Business

13:00 Founder-Product Fit vs Product-Market Fit

15:00 How Third Person Makes Money

17:00 Scaling a Real Marketplace in Logistics

🔗 If you are scaling an e-commerce brand and need fulfillment support, you can explore Third Person for free.

👉 Get started at https://thirdperson.co

Connect with Matt:

LinkedIn: https://www.linkedin.com/in/hertz/

Follow Neil:

🔗 LinkedIn:⁠ https://www.linkedin.com/in/neiltwa/⁠

📸 Instagram:⁠ https://www.instagram.com/neiltwa/⁠

📘 Facebook:⁠ https://www.facebook.com/neiltwa/⁠

🐦 X/Twitter:⁠ https://twitter.com/voltagefba⁠

🎵 TikTok:⁠ https://www.tiktok.com/@fbabusinessbuilders⁠

🎧 Like This Episode?

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✅ Share this with a brand owner or marketer in your network

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Buy Now, Pay Later is boosting conversions, but quietly destroying margins.

Buy Now, Pay Later looks like a conversion cheat code. Higher AOV. More checkouts. Fewer abandoned carts. But beneath the surface, BNPL is quietly bleeding eCommerce businesses dry.

In this episode of the High Voltage Business Builders Podcast, Neil breaks down what most sellers are missing. BNPL customers return products more often, cost more to serve, and come with higher transaction fees than credit cards. When payments fail, merchants still eat the fees, the shipping, and the inventory risk.

You’ll learn why BNPL is not free money, how it impacts margins and cash flow, and what serious operators must track right now to avoid letting a payment method quietly destroy profitability. If BNPL drives a meaningful portion of your conversions, this episode is your wake-up call.

🚀 Dominant is a 12-week live cohort for serious operators launching their first Amazon product. Work directly with the Voltage team through product discovery, validation, and launch, with the goal of reaching 25 sales per day.

Text INTERESTED to 417-765-0412 or email neil@voltagedm.com to apply.

In This Episode, We Cover:

✅ Why merchants eat the cost when BNPL payments fail

✅ How BNPL changes cash flow timing and inventory risk

✅ What upcoming regulation means for approval rates and conversions

✅ How operators should track BNPL separately to protect profitability

🚀 What should I sell next? Visit: gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine.

🚀 Want help building a real eCommerce business with systems, margins, and attribution clarity? Visit: voltagedm.com to explore consulting, implementation programs, and operator-level support.

📍 Chapters

00:00 BNPL holiday spending hits $20B and why that headline is misleading

02:36 How BNPL increases conversions but erodes margin

03:18 Missed payments, buyer regret, and rising return rates

07:02 Why BNPL buyers behave differently than credit card buyers

10:12 Incoming BNPL regulation in the US, UK, and Australia

11:52 Why BNPL must be tracked separately in analytics

13:34 Cash flow volatility and the need for buffers

14:22 Why BNPL return rates must be monitored independently

15:06 BNPL as infrastructure, not a competitive advantage

Follow Neil:

🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/

📸 Instagram: https://www.instagram.com/neiltwa/

📘 Facebook: https://www.facebook.com/neiltwa/

🐦 X/Twitter: https://twitter.com/voltagefba

🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

✅ Subscribe for weekly conversations with real founders

✅ Share this with a brand owner or operator who needs to hear it

✅ Drop a review to help others discover the show

Building a real business is not about chasing hype. It is about solving real problems, executing consistently, and staying in the game long enough for the flywheel to turn.

GreenPal founder Bryan Clayton shares how he bootstrapped the Uber for lawn care to 300,000 weekly users without venture capital. A candid conversation on AI as a force multiplier, organic SEO growth, building a marketplace, and scaling a real business the hard way.

In This Episode, We Cover

✅ AI as a Force Multiplier, Not a Replacement

Bryan explains why AI works best as a right-hand tool. It helps teams move faster, think clearer, and close execution gaps, but it does not replace judgment, creativity, or real-world experience.

✅ Bootstrapping GreenPal From Day One

GreenPal was built entirely off its own revenue. Bryan breaks down how self-funding forced efficiency, focus, and better product decisions while VC-backed competitors burned capital and disappeared.

✅ Recurring Revenue and Marketplace Discipline

The platform focuses on routine lawn maintenance, not one-off jobs. Repeat transactions created stability for customers, vendors, and the business itself.

✅ Organic SEO and the Long-Term Flywheel

Most GreenPal users find the platform through organic search. Bryan explains why betting on SEO took years to pay off, but now compounds every day.

✅ Tracking One Number That Matters

In the early days, Bryan focused on one metric. Weekly transactions. From 10 to 100 to 300,000. That single number told him whether the business was alive or not.

📍 Chapters

01:00 Is AI Helping Us or Replacing Us

05:00 Bootstrapping Without Venture Capital

06:15 From Landscaping Business to Marketplace Idea

08:45 Recurring Revenue and Routine Services

11:30 Scaling to 300,000 Weekly Users

14:30 Reinvesting Profits and Early Sacrifice

18:00 Tracking One Metric That Matters

19:00 Why Founders Have Not Missed AI

20:00 The Long-Term Vision for GreenPal

🔗If you’re a homeowner who wants lawn care handled as easily as pushing a button, or a lawn care professional looking to grow your business with consistent customers, check out GreenPal.

👉 Get started at GreenPal.com

Find Bryan on:

LinkedIn: https://www.linkedin.com/in/bryan-clayton-a96b33214/

Instagram: https://www.instagram.com/bryanmclayton/

Follow Neil:

🔗 LinkedIn:⁠ https://www.linkedin.com/in/neiltwa/⁠

📸 Instagram:⁠ https://www.instagram.com/neiltwa/⁠

📘 Facebook:⁠ https://www.facebook.com/neiltwa/⁠

🐦 X/Twitter:⁠ https://twitter.com/voltagefba⁠

🎵 TikTok:⁠ https://www.tiktok.com/@fbabusinessbuilders⁠

🎧 Like This Episode?

✅ Subscribe for weekly conversations with real founders

✅ Share this with a brand owner or marketer in your network

✅ Drop a review to help others discover the show

TikTok was never meant to replace Amazon or Shopify. And treating it like a checkout channel is the fastest way to MISS OUT on massive opportunity.

In this episode, Neil explains the TikTok halo effect, why off-platform conversions matter, how TikTok drives Amazon and Shopify sales, and how operators should measure real eCommerce performance.

If you are evaluating TikTok based only on TikTok Shop sales, you are missing the bigger picture. This episode explains what TikTok is actually doing for your business and how to use it correctly before the next wave of adoption hits.

🚀 Dominant is a 12-week live cohort for serious operators launching their first Amazon product. Work directly with the Voltage team through product discovery, validation, and launch, with the goal of reaching 25 sales per day.

Text INTERESTED to 417-765-0412 or email neil@voltagedm.com to apply.

In This Episode, We Cover:

✅ Why TikTok is not a replacement for Amazon or Shopify, but a demand creation engine

✅ The TikTok halo effect and how off-platform sales actually happen

✅ Real data showing TikTok-driven revenue flowing to Amazon and DTC sites

✅ Why last-click attribution fails discovery platforms like TikTok

✅ How serious operators are reallocating capital instead of chasing dashboards

🚀 What should I sell next? Visit: gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine.

🚀 Want help building a real eCommerce business with systems, margins, and attribution clarity? Visit: voltagedm.com to explore consulting, implementation programs, and operator-level support.

📍 Chapters

01:12 Why TikTok is misunderstood by most sellers

02:05 The difference between demand creation and demand capture

03:01 What the TikTok halo effect actually means

04:12 New TikTok offsite performance tracking explained

05:04 Real account data showing off-platform conversions

06:18 Why TikTok ROAS looks wrong on paper

07:02 How TikTok feeds Amazon and Shopify sales

08:21 Why last-click attribution breaks discovery platforms

09:44 TikTok’s push toward serious brands and operators

11:06 Why treating TikTok like a side channel is a mistake

13:48 How operators should think about TikTok moving forward

🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/

📸 Instagram: https://www.instagram.com/neiltwa/

📘 Facebook: https://www.facebook.com/neiltwa/

🐦 X/Twitter: https://twitter.com/voltagefba

🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

✅ Subscribe for weekly conversations with real founders

✅ Share this with a brand owner or operator who needs to hear it

✅ Drop a review to help others discover the show

Follow Neil:🎧 Like This Episode?

Amazon seller registrations hit a decade low in 2025, but the marketplace isn’t dying.

Fewer sellers don’t mean less opportunity. In this episode, Neil explains why Amazon is filtering out casual sellers, how revenue is concentrating, and what disciplined operators need to succeed.

If Amazon feels harder than it used to, but demand hasn’t disappeared, this episode breaks down the data, the Great Compression happening across the platform, and what serious sellers must fix now to stay competitive as Amazon raises the bar in 2026.

🚀 Dominant is a 12-week live cohort for serious operators launching their first Amazon product. WORK with THE VOLTAGE TEAM through product discovery, validation, and launch, with the goal of reaching 25 sales per day.

Text INTERESTED to 417-765-0412 or email neil@voltagedm.com to apply.

In This Episode, We Cover:

✅ How Amazon is filtering out casual sellers while total marketplace sales keep growing

✅ opportunity per seller is increasing even as total sellers decline

✅ The Great Compression, rising fees, ads, capital pressure, and higher execution standards

✅ Why disciplined operators with systems and capital are gaining a compounding edge

🚀 What should I sell next? Visit: gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine.

📍 Chapters

01:03 Amazon seller registrations hit a decade low

03:41 How revenue is concentrating among stronger operators

05:22 Why Amazon feels harder even when sales are growing

06:14 Fees, ads, cash flow pressure, and the Great Compression

06:58 Why casual and undercapitalized sellers are getting squeezed

08:36 Who still wins on Amazon in 2026

09:21 Why preparation now matters more than experimentation

Follow Neil:

🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/

📸 Instagram: https://www.instagram.com/neiltwa/

📘 Facebook: https://www.facebook.com/neiltwa/

🐦 X/Twitter: https://twitter.com/voltagefba

🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

✅ Subscribe for weekly conversations with real founders

✅ Share this with a brand owner or operator who needs to hear it

✅ Drop a review to help others discover the show

Most people think growth is about momentum. This episode proves it is about endurance.

In today’s episode of High Voltage Business Builders, Neil sits down with Sahil Patel, a second-time CEO who has lived through the realities most founders never post about. Payroll on credit cards. Empty bank accounts. Identity tied too closely to the business. And the long seasons spent in the valley.

Sahil shares what he learned building his first company, how those lessons shaped his leadership at Spiralize, and why experienced operators focus less on outcomes and more on controllables.

In This Episode, We Cover:

✅ Why most founders spend more time in the valley than at the peak

✅ The danger of tying your identity to your business outcomes

✅ Detaching self-worth from results without losing ambition

✅ Getting professional help before burnout forces the issue

✅ How experienced CEOs make decisions with no guaranteed outcome

📍 Chapters

00:00 Why success is not the point

02:30 Family, purpose, and perspective beyond business

05:00 Sahil’s background and what Spiralize actually does

07:30 The founder journey and living in the valley

11:00 Payroll stress, cash pressure, and unseen realities

14:30 Detaching identity from business outcomes

17:30 Market forces, failed raises, and controllables

20:30 Mental health, burnout, and getting help early

24:00 Decision-making when there is no guarantee

27:00 Staying close to customers as a CEO advantage

🔗 Learn more about Sahil and his work at spiralyze.com, or follow him on LinkedIn for practical insights on conversion, leadership, and growth.

Follow Neil:

🔗 LinkedIn:⁠ https://www.linkedin.com/in/neiltwa/⁠

📸 Instagram:⁠ https://www.instagram.com/neiltwa/⁠

📘 Facebook:⁠ https://www.facebook.com/neiltwa/⁠

🐦 X/Twitter:⁠ https://twitter.com/voltagefba⁠

🎵 TikTok:⁠ https://www.tiktok.com/@fbabusinessbuilders⁠

🎧 Like This Episode?

✅ Subscribe for weekly conversations with real founders

✅ Share this with a brand owner or marketer in your network

✅ Drop a review to help others discover the show