In this episode, Lauren attempts to convince Matt (and the listeners) of the power of a well-written book description. Listen in to learn how to craft a compelling book description that will help you hook new readers.

Have a question about self-publishing, selling direct, Lulu, or any of the weird tangents Matt & Lauren like to meander through? Email us at podcast@lulu.com to submit your question for our upcoming AMA episode!


Dive Deeper

💡 Listen to Episode #13 | Earning Free Publicity for Your Book

💡 Read These Blog Posts

• How to Write a Book Description That Sells
• How to Earn Media Attention: Essential PR Tips for Authors

💡 Watch These Videos

• Lulu U | How to Write a Book Description That Sells
• Webinar | PR for Authors: Building Buzz Around Your Book

💡 Check Out the Books

• Masters of Death by Olivie Blake
• My Best Friend’s Exorcism by Grady Hendrix
  
  

Sound Bites From This Episode

🎙️ [11:14] “To Matt's point that you could use ChatGPT to write your book description for you if you want to. I'm going to say that you could, but you still need to know what to tell ChatGPT to use to write the book description.”

🎙️ [24:12] “It's a really succinct way to tell me who the book is for, what they're going to get out of it, and what goals you're going to achieve by doing it or by reading it, but without actually giving any of the information away. So I have to keep reading to learn more about what I'm actually going to get out of this book.”

🎙️ [34:15] “If people are like at a bookstore where you're not there, or online, they're browsing and they see your book the thing that's gonna catch their eye first is the cover. Your elevator pitch is what you're gonna do when you're talking to somebody in person.”

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